This document provides readership statistics and demographic information about Human Resource Executive magazine. It summarizes that the magazine has an average qualified circulation of 75,034 readers per issue, who are mostly senior HR executives. Readers spend over an hour reading each issue cover-to-cover and find the content very helpful and strategic for their jobs. The document also outlines the top challenges readers face and which HR topics and technologies they take action on based on what they read.

1. Targeted, Trusted and Reaching the Top
MEDIA INFORMATION

2. AUDIENCE PROFILE & PURCHASING POWER
Only Publication Written Cover to Cover for HR Executives
Only Publication Exclusively Reaching HR Executives
Human Resource
Executive
®
Readers
Prefer Human Resource
Executive
®
Magazine
4to
1Over Any Other.
95%of Human
Resource Executive
®
Magazine Readers Find It
Most Helpful in Providing
Solutions They Face.
85%of Human
Resource Executive
®
Magazine Readers Find It’s
Content Most Strategic.
Solutions They Face.

3. R E A D E R S H I P S T A T I S T I C S
Number of Issues Read 3.4 Out of 4 Issues
Time Spent Reading Each Issue 63 Minutes
Percentage of Pages Read Per Issue 91 Percent
Pass-Along Rate Per Issue 3.2 Additional People
Prefer HRE Over Competition 4 to 1
D I G I T A L A C T I O N S T A K E N
Click on a Link 74%
Enjoy Videos 66%
Forward an Article 63%
D E M O G R A P H I C P R O F I L E
Age 50
Years in HR 19
Years in Present Organization 8.4
College Graduate 93%
Post-Graduate Work 69%
Annual Salary $198,000
Passed on Material to Someone Else 81%
Filed Away Material for Possible Future Purchase 59%
Used as a Reference in a Report or in a Company Briefing 58%
A C T I O N S T A K E N W I T H T H E P R I N T P U B L I C A T I O N
Staffing/Recruitment/
Assessment 85 %
Employee Benefits 79 %
Compensation 78 %
HR Technology 78 %
Disability Absence Management 78 %
Health & Wellness 76 %
Talent Management 76 %
Training & Development 73 %
Labor & Employee Relations 72 %
Retirement Benefits 71 %
Recognition & Rewards 67 %
Work/Life/Employee
Assistance Programs 65 %
Leadership Development 61 %
Employee Communications 55 %
Relocation 55 %
Diversity 52 %
Organizational Change
& Development/Consulting 43 %
D E P A R T M E N T S
R E P O R T I N G T O O U R
R E A D E R S
AUDIENCE PROFILE
PURCHASING POWER
R E A D E R S H I P S T A T I S T I C S
Number of Issues Read 3.4 Out of 4 Issues
Time Spent Reading Each Issue 63 Minutes
Percentage of Pages Read Per Issue 91 Percent
Pass-Along Rate Per Issue 3.2 Additional People
Prefer HRE Over Competition 4 to 1
D I G I T A L A C T I O N S T A K E N
Click on a Link 74%
Enjoy Videos 66%
Forward an Article 63%
D E M O G R A P H I C P R O F I L E
Age 50
Years in HR 19
Years in Present Organization 8.4
College Graduate 93%
Post-Graduate Work 69%
Annual Salary $198,000
Passed on Material to Someone Else 81%
Filed Away Material for Possible Future Purchase 59%
Used as a Reference in a Report or in a Company Briefing 58%
A C T I O N S T A K E N W I T H T H E P R I N T P U B L I C A T I O N
Staffing/Recruitment/
Assessment 85 %
Employee Benefits 79 %
Compensation 78 %
HR Technology 78 %
Disability Absence Management 78 %
Health & Wellness 76 %
Talent Management 76 %
Training & Development 73 %
Labor & Employee Relations 72 %
Retirement Benefits 71 %
Recognition & Rewards 67 %
Work/Life/Employee
Assistance Programs 65 %
Leadership Development 61 %
Employee Communications 55 %
Relocation 55 %
Diversity 52 %
Organizational Change
& Development/Consulting 43 %
D E P A R T M E N T S
R E P O R T I N G T O O U R
R E A D E R S
AUDIENCE PROFILE
PURCHASING POWER

4. HCM 73 %
Talent Management Systems 66 %
Applicant Tracking 66 %
Benefits Administration 62 %
Job Boards 56 %
Performance Management/
Appraisal 55 %
Compensation 55 %
Workforce Planning Analytics 54 %
Time & Attendance 53 %
Employee Self Service 48 %
Succession Planning 45 %
Incentive Management 45 %
Learning Management Systems 42 %
Payroll 39 %
Resume Processing 39 %
Video Interviewing 29 %
Vendor Management
Systems 27 %
T E C H N O L O G Y
Compliance 66 %
Background Checks 65 %
Recognition & Awards 64 %
Recruitment Services,
including advertising 63 %
Talent Management 63 %
Screening & Assessment 59 %
Performance Management 55 %
Staffing Services 55 %
Employee Communications 54 %
RPO 53 %
HR Consulting Services 52 %
Gift Cards 49 %
Testing & Assessment 47 %
Drug Testing 46 %
Executive Compensation 35 %
Safety & Security 30 %
G E N E R A L H R B E N E F I T S
Temporary Housing 70 %
Transportation of
Household Goods 66 %
Home Sale/Purchasing
Services 44 %
Spouse Employee
Assistance 39 %
Expatriate Services 32 %
Mortgage Services 30 %
Global Services 25 %
R E L O C A T I O N
T R A I N I N G / M O T I V A T I O N
/ D E V E L O P M E N T
Employee Learning 74 %
Leadership Development 70 %
Health/Wellness Training 59 %
Compliance Training 55 %
Organizational Development 55 %
Online e-Learning 54 %
Team Building 50 %
Presentation Skills 44 %
Learning Management Systems 43 %
Executive Education 43 %
Continuing Education 39 %
Safety Training 36 %
Health Plans 82 %
Wellness Programs 79 %
Dental Plans 74 %
Life Insurance 72 %
Vision Plans 71 %
Disability Insurance 66 %
Prescription Drug Plans 66 %
Employee Assistance
Programs (EAPs) 66 %
FMLA 66 %
Voluntary Benefits 65 %
Retirement Plans & Services 65 %
Benefits Administration 64 %
Absence Management 61 %
Tuition Reimbursement 56 %
Health Savings Accounts 56 %
Benefits Consulting 50 %
Workers’ Compensation 48 %
Pharmacy Plans & Services 48 %
Long-term Care Insurance 48 %
Dependent Care Benefits 47 %
Third Party Admin Services 45 %
Work Life Solutions 34 %
Group 35 %
Group Legal Services 24 %
Pet Medical Insurance 26 %
Global Benefits 26 %
Source: 2018 Human Resource Executive®
Reader Study
HCM 73 %
Talent Management Systems 66 %
Applicant Tracking 66 %
Benefits Administration 62 %
Job Boards 56 %
Performance Management/
Appraisal 55 %
Compensation 55 %
Workforce Planning Analytics 54 %
Time & Attendance 53 %
Employee Self Service 48 %
Succession Planning 45 %
Incentive Management 45 %
Learning Management Systems 42 %
Payroll 39 %
Resume Processing 39 %
Video Interviewing 29 %
Vendor Management
Systems 27 %
T E C H N O L O G Y
Compliance 66 %
Background Checks 65 %
Recognition & Awards 64 %
Recruitment Services,
including advertising 63 %
Talent Management 63 %
Screening & Assessment 59 %
Performance Management 55 %
Staffing Services 55 %
Employee Communications 54 %
RPO 53 %
HR Consulting Services 52 %
Gift Cards 49 %
Testing & Assessment 47 %
Drug Testing 46 %
Executive Compensation 35 %
Safety & Security 30 %
G E N E R A L H R B E N E F I T S
Temporary Housing 70 %
Transportation of
Household Goods 66 %
Home Sale/Purchasing
Services 44 %
Spouse Employee
Assistance 39 %
R E L O C A T I O N
T R A I N I N G / M O T I V A T I O N
/ D E V E L O P M E N T
Employee Learning 74 %
Leadership Development 70 %
Health/Wellness Training 59 %
Compliance Training 55 %
Organizational Development 55 %
Online e-Learning 54 %
Team Building 50 %
Presentation Skills 44 %
Learning Management Systems 43 %
Executive Education 43 %
Continuing Education 39 %
Safety Training 36 %
Health Plans 82 %
Wellness Programs 79 %
Dental Plans 74 %
Life Insurance 72 %
Vision Plans 71 %
Disability Insurance 66 %
Prescription Drug Plans 66 %
Employee Assistance
Programs (EAPs) 66 %
FMLA 66 %
Voluntary Benefits 65 %
Retirement Plans & Services 65 %
Benefits Administration 64 %
Absence Management 61 %
Tuition Reimbursement 56 %
Health Savings Accounts 56 %
Benefits Consulting 50 %
Workers’ Compensation 48 %
Pharmacy Plans & Services 48 %
Long-term Care Insurance 48 %
Dependent Care Benefits 47 %
PURCHASING POWER
HCM 73 %
Talent Management Systems 66 %
Applicant Tracking 66 %
Benefits Administration 62 %
Job Boards 56 %
Performance Management/
Appraisal 55 %
Compensation 55 %
Workforce Planning Analytics 54 %
Time & Attendance 53 %
Employee Self Service 48 %
Succession Planning 45 %
Incentive Management 45 %
Learning Management Systems 42 %
Payroll 39 %
Resume Processing 39 %
Video Interviewing 29 %
Vendor Management
Systems 27 %
T E C H N O L O G Y
Compliance 66 %
Background Checks 65 %
Recognition & Awards 64 %
Recruitment Services,
including advertising 63 %
Talent Management 63 %
Screening & Assessment 59 %
Performance Management 55 %
Staffing Services 55 %
Employee Communications 54 %
RPO 53 %
HR Consulting Services 52 %
Gift Cards 49 %
Testing & Assessment 47 %
Drug Testing 46 %
Executive Compensation 35 %
Safety & Security 30 %
G E N E R A L H R B E N E F I T S
Temporary Housing 70 %
Transportation of
Household Goods 66 %
Home Sale/Purchasing
Services 44 %
Spouse Employee
Assistance 39 %
Expatriate Services 32 %
Mortgage Services 30 %
Global Services 25 %
R E L O C A T I O N
T R A I N I N G / M O T I V A T I O N
/ D E V E L O P M E N T
Employee Learning 74 %
Leadership Development 70 %
Health/Wellness Training 59 %
Compliance Training 55 %
Organizational Development 55 %
Online e-Learning 54 %
Team Building 50 %
Presentation Skills 44 %
Learning Management Systems 43 %
Executive Education 43 %
Continuing Education 39 %
Safety Training 36 %
Health Plans 82 %
Wellness Programs 79 %
Dental Plans 74 %
Life Insurance 72 %
Vision Plans 71 %
Disability Insurance 66 %
Prescription Drug Plans 66 %
Employee Assistance
Programs (EAPs) 66 %
FMLA 66 %
Voluntary Benefits 65 %
Retirement Plans & Services 65 %
Benefits Administration 64 %
Absence Management 61 %
Tuition Reimbursement 56 %
Health Savings Accounts 56 %
Benefits Consulting 50 %
Workers’ Compensation 48 %
Pharmacy Plans & Services 48 %
Long-term Care Insurance 48 %
Dependent Care Benefits 47 %
Third Party Admin Services 45 %
Work Life Solutions 34 %
Group 35 %
Group Legal Services 24 %

5. of our readers
prefer print
over digital.
74%
say changes
to budget
amounts are
made at the
director level
or higher.
90%
say changes
to suppliers
are made at
the director
level or
higher.
89%
5
THE 5 BIGGEST CHALLENGES
HUMAN RESOURCE
EXECUTIVE
®
MAGAZINE
READERS FACE THIS YEAR ARE:
 Engagement and Productivity
 Retaining Key Talent
 Attracting and Retaining Diverse Talent
 Aligning Talent With Business Objectives
 Developing Leaders Source: 2018 Human Resource Executive®
Reader Study,
What Keeps HR Up At Night 2018 Survey

6. THE CRITERION SOCIAL MEDIA
EXECUTIVE SUMMARY
Below are the average contacts per occurrence, including frequency per period reported
Non-Paid Paid Average
HUMAN RESOURCE EXECUTIVE MAGAZINE Unique Total* (6 issues in the
period)
74,542 492 75,034
a. Print 65,832 475 66,307
b. Digital 17,177 164 17,341
1. Requested 17,177 164 17,341
2. Non-Requested - - -
HUMAN RESOURCE EXECUTIVE E-NEWSLETTERS
a. News and Analysis - Renamed HRENow (25 issued in the period) 97,271 - 97,271
b. Inside HrTechnology (Monthly) (6 issued in the period) 104,206 - 104,206
c. Columnist Blast - Benefits (7 issued in the period) 102,622 - 102,622
d. Columnist Blast - HR Tech (6 issued in the period) 104,032 - 104,032
e. Columnist Blast - HR Leadership (5 issued in the period) 108,440 - 108,440
f. Columnist Blast - Talent Management (6 issued in the period) 104,732 - 104,732
g. Human Resource Executive - Digital Alert (6 issued in the period) 78,512 - 78,512
*Unique Total represents unique recipients, not the sum of Print and Digital
BRAND REPORT
FOR THE 6 MONTH PERIOD ENDED JUNE 2018
No attempt has been made to rank the information contained in this report in order of importance,
since BPA Worldwide believes this is a judgment which must be made by the user of the report.
CHANNELS
HUMAN RESOURCE EXECUTIVE is a BtoB brand intended for Directors and Vice Presidents of
HR. The brand content is focused on strategic issues in HR. Written primarily for vice presidents
and directors of human resources, the brand provides these key decision-makers with news,
profiles of HR visionaries and success stories of human resource innovators. Content covers all
areas of human resource management, including talent management, benefits, health care,
training and development, HR information systems, relocation, retirement planning,
engagement, and productivity.
LRP Magazine Group
747 Dresher Road
Suite 500
Horsham, PA 19044-0980
Tel. No.: (215) 784-0910
Fax No.: (215) 784-0870
www.HREOnline.com
cmartin@lrp.com BRAND REPORT PURPOSE
The Brand Report provides a deeper understanding and identification of all audited touch
points with customers that have interest in the brand. It is designed to present analysis of all
communication channels, including a brand’s unique users within each channel of, but not
across, multiple media platforms. This non-integrated report contains data for each separate
media channel as indicated in the Executive Summary. No attempt has been made to identify
or eliminate duplication that may exist across media channels.
HUMAN RESOURCE
EXECUTIVE
MAGAZINE
HUMAN RESOURCE
EXECUTIVE
E-NEWSLETTERS
6 issues in the period
75,034 average circulation
7 E-Newsletters in the period
61 total issued in the period
See below for average per
occurrence
www.bpaww.com No attempt has been made to identify or eliminate duplication that may exist across media channels.

7. 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018
Mailing Address Print Digital
Unique Total
Qualified* Percent
Individuals by name and title and/or function 65,735 18,483 74,990 100.0
Individuals by name only 25 1 25 -
Titles or functions only 10 - 10 -
Company names only 9 - 9 -
Multi-Copy Same Addressee copies - - - -
Single Copy Sales - - - -
UNIQUE TOTAL QUALIFIED CIRCULATION* 65,779 18,484 75,034 100.0
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim
6-Month Period Ended:
July - December
2015
January – June
2016
July - December
2016
January – June
2017
July - December
2017*
January – June
2018*
Unique Total Audit Average
Qualified***:
75,034 75,034 75,034 75,034 75,034 75,034
Unique Qualified Non-Paid Total***: 74,406 74,421 74,479 74,490 74,546 74,542
Print: 63,056 63,920 64,805 64,828 65,349 65,832
Digital: 18,944 18,419 17,600 18,007 17,506 17,177
Unique Qualified Paid Total***: 628 613 555 544 488 492
Print: 619 606 549 539 468 475
Digital: 41 37 39 36 166 164
Post Expire Copies included in Total
Qualified Circulation:
**NC **NC **NC **NC **NC **NC
Average Annual Order Price: $90.36 $90.93 $88.28 $90.47 $88.54 $89.13
*NOTE: July 2017 – June 2018 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed.
**NC = None Claimed.
***Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018
Qualified Within
Qualification Source 1 Year 2 Years 3 Years Print Digital
Unique Total
Qualified* Percent
I. Direct Request: 39,143 23,555 2,771 56,214 18,484 65,469 87.3
II. Request from recipient’s company: - 2 - 2 - 2 -
III. Membership Benefit: - - - - - - -
IV. Communication from recipient or recipient’s company
(other than request):
- - - - - - -
V. TOTAL – Sources other than above (listed alphabetically): 9,563 - - 9,563 - 9,563 12.7
Association rosters and directories - - - - - - -
**Business directories 9,563 - - 9,563 - 9,563 12.7
Manufacturer’s, distributor’s, and wholesaler’s lists - - - - - - -
Other sources - - - - - - -
VI. Single Copy Sales: - - - - - - -
UNIQUE TOTAL QUALIFIED CIRCULATION* 48,706 23,557 2,771 65,779 18,484 75,034 100.0
PERCENT 64.9 31.4 3.7 87.7 24.6 100.0
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
**See Additional Data
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018**
Kentucky 853 242 984
Tennessee 1,397 393 1,578
Alabama 783 247 903
Mississippi 513 175 604
EAST SO. CENTRAL 3,546 1,057 4,069 5.4
Arkansas 523 153 594
Louisiana 743 208 845
Oklahoma 626 189 732
Texas 4,700 1,451 5,432
WEST SO. CENTRAL 6,592 2,001 7,603 10.1
Montana 159 64 203
Idaho 289 98 347
Wyoming 110 33 129
Colorado 1,086 372 1,296
New Mexico 297 88 338
Arizona 1,099 328 1,267
Utah 571 183 664
Nevada 482 129 547
MOUNTAIN 4,093 1,295 4,791 6.4
Alaska 69 27 84
Washington 1,162 364 1,361
Oregon 735 190 829
California 6,741 1,916 7,722
Hawaii 150 66 176
PACIFIC 8,857 2,563 10,172 13.6
UNITED STATES 65,596 18,370 74,796 99.7
U.S. Territories 75 42 93
Canada 95 63 129
Mexico - - -
Other International 11 7 13
APO/FPO 2 2 3
UNIQUE TOTAL
QUALIFIED
CIRCULATION*
65,779 18,484 75,034 100.0
Maine 287 66 318
New Hampshire 269 80 306
Vermont 122 30 136
Massachusetts 1,874 480 2,107
Rhode Island 200 51 233
Connecticut 928 201 1,036
NEW ENGLAND 3,680 908 4,136 5.5
New York 5,383 1,192 5,926
New Jersey 2,321 546 2,560
Pennsylvania 2,910 764 3,294
MIDDLE ATLANTIC 10,614 2,502 11,780 15.7
Ohio 2,623 687 2,980
Indiana 1,366 363 1,573
Illinois 3,266 878 3,684
Michigan 1,996 519 2,232
Wisconsin 1,501 364 1,685
EAST NO. CENTRAL 10,752 2,811 12,154 16.2
Minnesota 1,360 345 1,539
Iowa 707 187 811
Missouri 1,428 366 1,624
North Dakota 178 50 209
South Dakota 168 45 194
Nebraska 519 151 603
Kansas 651 192 763
WEST NO. CENTRAL 5,011 1,336 5,743 7.7
Delaware 187 60 218
Maryland 1,341 399 1,531
Washington, DC 689 249 830
Virginia 1,753 533 2,009
West Virginia 270 96 325
North Carolina 1,971 578 2,267
South Carolina 775 227 880
Georgia 2,087 650 2,384
Florida 3,378 1,105 3,904
SOUTH ATLANTIC 12,451 3,897 14,348 19.1
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
**See Additional Data
State Print Digital
Unique Total
Qualified* Percent
State Print Digital
Unique Total
Qualified* Percent
www.bpaww.com HUMAN RESOURCE EXECUTIVE / June 2018 4

8. 2018
News and Analysis -
Renamed HRENow
Inside
HrTechnology
(Monthly)
Columnist Blast -
Benefits
Columnist Blast -
HR Tech
Columnist Blast -
HR Leadership
Columnist Blast -
Talent
Management
Human Resource
Executive - Digital
Alert
JANUARY
January 5 - - - 99,204 - - -
January 8 92,739 - - - - - -
January 11 - - 98,756 - - - -
January 15 93,716 - - - - - -
January 16 - 99,666 - - - - -
January 22 93,442 - - - - - -
January 25 - - - - - 99,716 -
January 29 92,750 - - - - - -
FEBRUARY
February 5 92,238 - - 98,606 - - -
February 8 - - 103,009 - - - -
February 9 - - - - - - 78,638
February 12 97,611 - - - - - -
February 13 - 104,933 - - - - -
February 15 - - - - 107,015 - -
February 20 97,697 - - - - - -
February 22 - - - - - 104,477 -
February 26 98,931 - - - - - -
MARCH
March 1 - - - 104,860 - - -
March 5 97,866 - - - - - -
March 8 - - 103,997 - - - -
March 12 98,332 - - - - - -
March 13 - 103,942 - - - - -
March 14 - - - - - - 81,075
March 15 - - - - 107,096 - -
March 19 97,707 - - - - - -
March 22 - - - - - 103,983 -
March 26 97,370 - - - - - -
March 29 - - - 103,579 - - -
APRIL
April 2 96,507 - - - - - -
April 3 - - - - - - 80,120
April 5 - - 102,145 - - - -
April 9 96,895 - - - - - -
April 10 - 103,309 - - - - -
April 12 - - - - 106,117 - -
April 16 96,844 - - - - - -
April 19 - - - - - 103,565 -
April 23 96,633 - - - - - -
April 26 - - - 102,761 - - -
April 30 96,340 - - - - - -
MAY
May 3 - - 101,484 - - - -
May 7 94,015 - - - - - -
May 8 - 101,627 - - - - -
May 10 - - - - 103,712 - 79,627
May 14 94,354 - - - - - -
May 17 - - - - - 100,701 -
May 21 94,092 - - - - - -
May 29 94,022 - - - - - -
May 31 - - 99,238 - - - -
JUNE
June 4 106,000 - - - - - -
June 5 - 111,761 - - - - 76,152
June 7 - - - - 118,259 - -
June 11 105,568 - - - - - -
June 14 - - - - - 115,951 -
June 18 105,219 - - - - - -
June 20 - - - - - - 75,459
June 21 - - - 115,180 - - -
June 25 104,875 - - - - - -
June 28 - - 109,722 - - - -
AVERAGE: 97,271 104,206 102,622 104,032 108,440 104,732 78,512
News and Analysis - Renamed HRENow (25 issued in the period)
Inside HrTechnology (Monthly) (6 issued in the period)
Columnist Blast - Benefits (7 issued in the period)
Columnist Blast - HR Tech (6 issued in the period)
Columnist Blast - HR Leadership (5 issued in the period)
Columnist Blast - Talent Management (6 issued in the period)
Human Resource Executive - Digital Alert (6 issued in the period)
E-NEWSLETTER CHANNEL
www.bpaww.com HUMAN RESOURCE EXECUTIVE / June 2018 5

9. 1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD
Total Qualified Qualified Non-Paid Qualified Paid
Qualified
Circulation Copies Percent Copies Percent Copies Percent
Individual 75,034 100.0 74,542 99.3 492 0.7
Sponsored
Individually
Addressed
- - - - - -
Membership Benefit - - - - - -
Multi–Copy Same
Addressee - - - - - -
Single Copy Sales - - - - - -
TOTAL QUALIFIED
CIRCULATION 75,034 100.0 74,542 99.3 492 0.7
MAGAZINE CHANNEL Official Publication of: None/Established: 1987/Issues Per Year: 12
FIELD SERVED
HUMAN RESOURCE EXECUTIVE serves the field of human
resource management. The primary businesses served
include manufacturing/distribution, transportation,
communications, electric, gas, sanitary services, wholesale
and retail trade, finance, insurance, real estate, services,
public administration, agriculture, forestry, fishing,
mining/construction and others allied to the field.
DEFINITION OF RECIPIENT QUALIFICATION
Qualified recipients are chief executive officers, presidents, chairmen, owners, partners,
principals, vice presidents of human resources, vice presidents of personnel, training,
employee benefits, financial, HRIS or other vice presidents allied to the field. Also qualified
are assistant or associate vice presidents of human resources, assistant or associate vice
presidents of personnel, training, employee benefits, financial, HRIS or other assistant or
associate vice presidents allied to the field. Other qualified recipients include directors and
managers of human resources, personnel, training, employee benefits, financial, HRIS or
other directors and managers allied to the field. Also served are consultants and other
personnel allied to the field.
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD
2018 Issue Print Digital
Unique Total
Qualified*
January/February 66,381 16,631 75,034
March 66,688 16,446 75,034
April 67,065 16,261 75,034
May 65,779 18,484 75,034
June 2 65,944 18,151 75,034
June 16 65,984 18,074 75,034
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2018
This issue is equal to the average of the other 5 issues reported in Paragraph 2.
Business and Industry
Unique Total
Qualified*
Percent of
Total Print Digital
Classification by Title Classification by Number of Employees in entire Company at all locations:
CEO,
President,
Chairman,
Owner,
Partner,
Principal
(A)
VP/Human
Resources,
Personnel,
Training,
Employee
Benefits,
Financial,
HRIS or
other VP’s
(B & D)
Assistant or
Associate
VP/Human
Resources,
Personnel,
Training,
Employee
Benefits,
HRIS or other
Assistant or
Associate
VP’s
(C & E)
Director/
Human
Resources,
Personnel,
Training,
Employee
Benefits,
Financial,
HRIS or
other
Directors
(F)
Manager/
Human
Resources,
Personnel,
Training,
Employee
Benefits,
Financial,
HRIS or
other
Managers
(G)
Consultants
in the
above field
(H)
Other
Qualified
Recipients
Allied to
the Field
(I)
25,000 or
More
(A)
10,000-
24,999
(B)
5,000-
9,999
(C)
2,000-
4,999
(D)
1,000-
1,999
(E)
500-999
(F)
150-499
(G)
Under 150
(H)
Not Yet
Qualified
by No. of
Employees
(I)
A. Agriculture/Forestry/Fishing 1,097 1.5 932 314 362 209 108 324 73 20 1 94 45 59 79 77 136 169 417 21
B. Mining/Construction 2,056 2.7 1,728 567 628 430 182 735 78 3 - 77 65 116 170 216 287 380 690 55
C. Manufacturing/Distribution 12,142 16.2 10,957 2,361 1,612 2,444 960 6,640 447 33 6 2,395 1,473 1,320 880 947 1,321 1,796 1,710 300
D. Transportation, Communications, Electric, Gas & Sanitary Services 5,006 6.7 4,522 1,028 803 1,310 425 2,319 135 13 1 882 642 518 401 441 528 791 696 107
E. Wholesale/Retail 7,322 9.8 6,360 1,817 1,996 1,718 644 2,230 690 44 - 1,061 372 368 456 450 704 1,696 2,064 151
F. Finance/Insurance/Real Estate 7,977 10.6 7,098 1,801 1,552 2,297 711 3,198 178 37 4 1,753 815 927 469 568 795 906 1,572 172
G. Services 32,677 43.5 28,447 8,529 7,031 6,003 3,239 15,649 561 177 17 2,756 2,434 2,964 3,232 3,829 5,176 4,927 6,429 930
H. Public Administration 6,534 8.7 5,554 1,963 811 811 1,085 3,591 201 28 7 590 365 462 816 974 1,323 1,055 827 122
I. Others Allied to the Field 223 0.3 181 104 43 54 2 29 28 7 60 26 11 11 9 16 12 24 60 54
UNIQUE TOTAL QUALIFIED CIRCULATION* 75,034 100.0 65,779 18,484 14,838 15,276 7,356 34,715 2,391 362 96 9,634 6,222 6,745 6,512 7,518 10,282 11,744 14,465 1,912
PERCENT 100.0 87.7 24.6 19.8 20.3 9.8 46.3 3.2 0.5 0.1 12.8 8.3 9.0 8.7 10.0 13.7 15.7 19.3 2.5
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
AVERAGE NON-QUALIFIED CIRCULATION
Non-Qualified
Not Included Elsewhere Copies
Other Paid Circulation 98
Advertiser and Agency 2,788
Allocated for Trade Shows
and Conventions
350
All Other 563
TOTAL 3,799
www.bpaww.com HUMAN RESOURCE EXECUTIVE / June 2018 2 www.bpaww.com HUMAN RESOURCE EXECUTIVE / June 2018 3

10. MAGAZINE:
METHOD OF DISTRIBUTION:
All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers.
Recipients of the digital version are notified via email when the version is available.
STATEMENT OF CONTENT PLATFORM:
Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original
edition. Apart from minor updates, the content cannot change once the issue is made available.
PARAGRAPH 3b:
Business directories include 1 source of circulation for a quantity of 9,563 copies or 12.7%, including Dun and Bradstreet.
GEOGRAPHIC DISTRIBUTION:
Geographic data for E-Newsletters is not reported at the media owner’s option.
ADDITIONAL DATA
PUBLISHER’S AFFIDAVIT
About BPA Worldwide:
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton,
Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including
consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency
members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
We hereby make oath and say that all data set forth in this statement are true.
Chris Martin, Director
Rebecca McKenna, Publisher/VP
(At least one of the above signatures must be that of an officer of the publishing company or its
authorized representative.)
IMPORTANT NOTE:
This unaudited brand report has been checked against the previous audit report.
It will be included in the annual audit made by BPA Worldwide.
Date signed August 2, 2018
State Pennsylvania
County Montgomery
Received by BPA Worldwide August 2, 2018
Type BJ
ID Number H049B0J8
www.bpaww.com Recycled Paper Copyright © 2018 BPA Worldwide. All rights reserved. HUMAN RESOURCE EXECUTIVE / June 2018

11. 2019 EDITORIAL CALENDAR

12. JANUARY
FEBRUARY
Closes
January
8
MARCH
Closes
February
1
APRIL
Closes
March
1
MAY
Closes
April
1
JUNE
Closes
April
30
PREMIER FEATURES
PREMIER FEATURES
PREMIER FEATURES
PREMIER FEATURES
PREMIER FEATURES
Nation’s Top 100
Largest Employers
What Keeps HR
Up At Night
Annual Report
HR Technology
Market Report
HR Technology
Next Wave
Most Powerful
Employment
Attorneys
Recruiting Trends
& Talent Tech:
2/20-22, 2019
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
Talent Management
Leads Report
Signet Ad Study
Bonus Distribution
to Top U.S. Benefits
Brokers
Health & Benefits
Leadership Show Package
Benefits Lead Report
Bonus Distribution to Top
U.S. Benefits Brokers
HR Technology
Product Leads
APA: 5/14-18
HR Product
Leads
SHRM Show
Package
SPECIAL FOCUS
SPECIAL FOCUS
SPECIAL FOCUS
SPECIAL FOCUS
SPECIAL FOCUS
Recruiting Trends
& Talent Tech
Awards
Conference Spotlight:
HR Technology
Health & Benefits
Conference Spotlight:
HR Technology
Health & Benefits
Recruiting
Conference Spotlight:
HR Technology
Recruiting Trends
& Talent Tech
Rising Stars
Retirement
Conference Spotlight:
HR Technology
Health & Benefits
Leadership
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
Executive
Q & A
on Talent
Management
Publish Your
White Paper
Executive
Q & A
on Benefits
Publish Your
White Paper
Publish Your
Case Study
STORIES & COLUMNS
STORIES & COLUMNS
STORIES & COLUMNS
STORIES & COLUMNS
STORIES & COLUMNS
HR Leadership
HR Technology
Health & Benefits
Talent Management
Employee
Recognition
HR Leadership
Talent Management
HR Technology
Relocation
HR Leadership
Health & Benefits
Talent Management
HR Technology
Relocation
Leadership
Development
RECRUITING
TRENDS &
TALENT TECH
SHOW ISSUE
WHAT KEEPS
HR UP AT
NIGHT
HEALTH &
BENEFITS
LEADERSHIP
CONFERENCE
SHOW ISSUE
RISING
STARS
FUTURE
OF HR
Talent & Acquisition Tech
Conference Spotlight:
HR Technology
Recruiting Trends
& Talent Tech
SHRM Talent
Mgmt: 4/8-10
HBLC: 4/24-26
WorldatWork: 5/6-8
ATD: 5/19-22
SHRM: 6/23-26

13. JULY
/
AUGUST
Closes
June
13
SEPTEMBER
Closes
July
29
OCTOBER
Closes
August
15
NOVEMBER
Closes
October
3
DECEMBER
Closes
November
5
PREMIER FEATURES
PREMIER FEATURES
PREMIER FEATURES
PREMIER FEATURES
PREMIER FEATURES
HR’s Most
Influential — 2019
Edition
HR’s Elite - The Annual
Ranking
of the Highest
Paid HR Executives
HR Technology
Conference
Report
Most Admired
Employers for HR
Benefits Management
Forum & Expo
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
MARKETING OPPORTUNITIES
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
CONFERENCE DISTRIBUTION
Talent Management
Leads Report
Signet Ad Study
Retirement Lead
Report
Bonus Distribution
to Top U.S. Benefits
Brokers
Bonus Distribution
to Top U.S. Benefits
Brokers
Benefit
Product Leads
HR Product
Leads
SPECIAL FOCUS
SPECIAL FOCUS
SPECIAL FOCUS
SPECIAL FOCUS
SPECIAL FOCUS
Recruiting
Conference Spotlight:
HR Technology
Health & Benefits
Health & Benefits
Conference Spotlight:
HR Technology
Recruiting Trends
& Talent Tech
Retirement
Conference Spotlight:
HR Technology
Health & Benefits
Recruiting
Conference Spotlight:
HR Technology
Recruiting Trends
& Talent Tech
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
Executive
Q & A
on Recruiting
Publish Your
Case Study
Executive
Q & A
on HR
Technology
Perspective:
2020
Publish Your
Case Study
STORIES & COLUMNS
STORIES & COLUMNS
STORIES & COLUMNS
STORIES & COLUMNS
STORIES & COLUMNS
Talent Management
HR Technology
Health & Benefits
HR Leadership
Employee
Recognition
Relocation
Talent Management
HR Leadership
Health & Benefits
Talent Management
HR Leadership
Employee
Recognition
HR Leadership
Health & Benefits
Leadership
Development
HR’S MOST
INFLUENTIAL
— 2019
EDITION
HR’S
ELITE
HR
TECHNOLOGY
SHOW ISSUE
HR
TECHNOLOGY
POST SHOW
ISSUE
TOP 50
MOST
ADMIRED
DMEC: 8/5-8
Top Products
of 2019
HR Executive
of the Year
HR Technology
Conference Spotlight:
HR Technology,
Recruiting Trends & Talent
Tech, Health & Benefits
HR Technology:
10/1-4
HR Executive of the Year
Awards Dinner
HR Technology
Show Package
Print and Online
Show Guide
HR Technology
Product Leads
NWC&DC:
11/6-8
Recruiting Trends
& Talent Tech:
5/13-15, 2020

14. CONFERENCES
April 24 - 26, 2019
Aria Resort & Casino,
Las Vegas
November 6 - 8, 2019
Mandalay Bay,
Las Vegas
October 1 - 4, 2019
Venetian,
Las Vegas
February 20 - 22, 2019
Caesars Palace,
Las Vegas
May 14 - 15, 2019
Shanghai,
China
May 8 - 9, 2019
Singapore

15. Color and Bleed Rates:
Standard (two-color process), per page or fraction $1400
Matched color, per page or fraction $1600
Metallic color, per page or fraction $1800
Three-or Four-color process,  per page or fraction $2900
 per second page on a spread $1700
Color proof must be provided. Bleed, per page or fraction FREE. Bleed and color on
tabloid pages are free. Gutter bleed on spread ads is free.
Special Positions:
Pages facing Table of Contents, Editorial Lead Page, and within HR News: Earned rate
plus 15%. Other specified positions including “Special Focus” and HR Technology
and Case Studies: Earned rate plus 10%. Guaranteed only with these premiums and
subject to availability. The minimum position charge is $500 per insertion. Includes
consecutive pages.
Cover Positions:
Back Cover: Earned rate plus 20%
Inside Covers: Earned rate plus 15%
Up Front: Up to pg. 21 carry a 10% premium These positions are non-cancellable
once contracted.
Inserts:
Full-run inserts must be furnished pre-printed and pre-folded. The rate for inserts is the
full page earned black and white rate per page less discounts below. The earned black
and white rate is determined by the total number of insertions in Human Resource
Executive®
, including furnished insert text space. No inserts accepted over 100-pound
text stock.
 2 pages: earned black and white rate, per page, less 30%
 4 pages: 2 times earned b/w rate
 8 pages: 3 times earned b/w rate
 16 pages: 5 times earned b/w rate
 Business Reply Cards (BRC) (maximum size: 4-1/4” x 6”), earned black and white rate
for half standard page, plus any applicable insert and/or printing charge
Trade Show & Conference Inserts:
Insert must be furnished pre-printed and pre-folded. Prices are based on the number of
issues shipped to the show or conference and type of delivery at show booth distribution,
i.e. in registration bag, delivered to hotel room, distributed from magazine rack. Only 3
inserts will be accepted per show. Check with your regional sales manager for insert rates.
No insert will be accepted over 100-pound stock without publisher’s approval.
TABLOID
2-Page Spread*
$38975 $37820 $36635 $35465
1 Page*
21660 21015 20345 19700
One-Half Page
12555 12185 11810 11435
Quarter Page
7365 7140 6920 6700
*Includes full color, bleed and blow-up.
STANDARD/JUNIOR
2-Page Spread
$24940 $24190 $23435 $22690
1 Page
13245 12725 12340 11945
Two-Thirds Page
9850 9550 9260 8950
One-Half Page
7605 7385 7160 6915
One-Third Page
5775 5610 5430 5255
Quarter Page
4465 4335 4195 4065
One-Sixth Page
3410 3315 3205 3105
Marketplace
1260 1210 1155 1130
1X 4X 8X 12X
1X 4X 8X 12X
Effective January 2019 Gross Rate Card #33
ADVERTISING
AND SPONSORSHIP RATES
2 0 1 9

16. Print Production Specifications
Production Information
Digital Ad Specifications: Submit as a PDF/X1a file distilled from PostScript
(with embedded fonts).
All of the high resolution images and fonts must be included when the
Postscript file is saved. We recommend the use of Adobe Type 1 or OpenType
fonts – no font substitutions are allowed. Images must be SWOP (CMYK or
Grayscale) TIFF or EPS format between 200 and 400 dpi. Total area density
should not exceed SWOP standard 300% TAC. Images should be CMYK or
grayscale only. Do not nest EPS files into other EPS files. Do not embed ICC
profiles within images. Do not embed OPI information in files. All required
image trapping must be included in the file. All spot colors not intended to
print must be converted to CMYK.
Send ads with SWOP standard press proof. The Printer and/or Publisher
cannot be held liable for color complaints when files are submitted without
an acceptable color proof.
Publisher will not be responsible for quality of reproduction if materials
provided do not meet these specifications.
Alterations: Advertisements requiring alterations, such as, editing, image
manipulation, reductions or enlargements, trapping, etc., will be billed pre-
press charges at the publisher’s prevailing rates. Approximate costs can be
quoted in advance
Retention of Materials: Ad material will only be retained up to one year
following use unless return is specifically requested.
Send Materials To:
Human Resource Executive®
Production Department, Dept. 608
Suite 500, 747 Dresher Road
Horsham, PA 19044-0980
Send Digital Materials to:
spaces.hightail.com/uplink/LRP-Publications
General Information
Agency Commission: 15% of gross billing allowed to recognized agencies on
space, color, bleed, and position, provided account is paid within 60 days
of invoice date. Commission not allowed on any other special charges,
Marketplace advertising and Directory Listings. If charges due the publisher
from agency for advertisements placed in conformance with this rate card
are not paid properly, the publisher may, at its option, collect said charges
from the advertiser, and the agency shall execute all necessary assignments.
In addition, publisher may hold advertiser and its agency jointly and severally
liable for all sums due and payable to publisher, even if the advertiser has
previously paid the agency.
Service Charge: A 1.5% per month (18% annual percentage rate) will
be added to all charges for space, color, bleed, position premium, and
Frequency Discounts: Advertising contracts will be set up on a calendar
year basis, unless notified by advertiser or advertising agency that a
different contract period is requested. In no instance will a contract
period be longer than 12 months. Advertisers will be short-rated if, within
a calendar year and/or a 12-month period from date of first insertion,
they do not use the amount of space upon which their billings have
been based. Schedules composed of mixed space units of at least
one-sixth standard page are entitled to frequency rates at all size levels.
Marketplace advertisements do not count toward frequency of display
space; nor does display space count toward the Marketplace advertising
and Directory listings frequency. Frequencies may be combined between
insertions in Human Resource Executive®
and Risk & Insurance®
. Insertion
orders may not be cancelled after closing date.
Order Errors: Oral agreements will not be binding on the publisher. Orders
containing incorrect rates or conditions will be inserted and charged
in compliance with rates and conditions shown in this rate card. Rate
stated on insertion order creates the assumption of frequency intended,
and billing is done accordingly. Short rates will apply if this assumed
frequency is not met. Such errors will be considered clerical only.
Publisher Liability: The publisher assumes no liability for errors or
omissions in any advertiser index, or in any advertising typeset by the
publisher. The publisher is not liable for any failure to publish or circulate
all or any part of any issue because of circumstances beyond its control.
The liability of the publisher for any error or omission or delay for which
it may be held legally responsible shall in no event exceed the cost of
the space paid for and occupied by such individual advertisement. In
consideration of the acceptance of any advertising from the advertiser
and/or the advertising agency for publication at the rates set forth in
the publisher’s rate card, the advertiser and/or the advertising agency
represents and warrants that all material delivered to the publisher for
publication shall be free of libel and that publication thereof will not violate
or infringe any copyright, trademark, right of privacy, or any other statutory
or common law property right of any person, and that the advertiser and/
or the advertising agency will indemnify, defend and hold harmless the
publisher, its agents, assigns and successors against any claim, demand,
cost, expenses and damages, including reasonable attorneys’ fees
incurred by the publisher, rising out of or in connection with any breach by
the advertiser and/or the advertising agency of any of the foregoing.
Publisher Approval: All advertising is accepted subject to the terms
and provisions in this rate card. The publisher reserves the right to
reject advertising which it feels is not in keeping with the publication’s
standards. Publisher reserves the right to place the word “Advertisement”
in advertising or to order other changes in the ad’s format which, in the
publisher’s opinion, resembles editorial.
Other: The publisher reserves the right to change rates and terms herein
at any time without notice. Contract advertisers will be given a grace
period to the end of their current contract. All rates in U.S. dollars.
production charges 30 days or more past due. If necessary, any legal
or collection agency fees incurred in collection efforts will be added to
charges due.
Tabloid
Full Page Spread Full Page
1
/2
Page
Horizontal
Standard/Junior
Full Page Spread
Full
Page
2
/3
Page
1
/2
Island
Production Specifications
7-13/16” 11”
Questions should be directed
to Production Manager.
(215) 784-0910 X 6252
FAX: (215) 784-0870

17. 2019 ONLINE
ADVERTISING RATES &
SPECIFICATIONS FOR HREXECUTIVE.COM
AD UNIT GROSS RATE DIMENSIONS FILE SIZE/FILE TYPE SPACE & MATERIAL CLOSE
INTERSTITIAL ADVERTISEMENTS
HOME PAGE BANNERS
CATEGORY SPONSORSHIP: BENEFITS, EMPLOYMENT
LAW, HR LEADERSHIP, HR TECHNOLOGY, TALENT
MANAGEMENT, LEARNING & DEVELOPMENT
HOME PAGE SPONSORED CONTENT TILES
E-MAIL OPPORTUNITIES
WEBINAR SPONSORSHIPS
Full Page, Home $10,995 per month 640 X 480 40K/Gif, JPEG or Flash 1 week prior to run
Leaderboard Positions 1 $9,995 per month 970 X 90 40K/Gif, JPEG or Flash 1 week prior to run
Leaderboard Position 2 $6,995 per month 970 X 90 40K/Gif, JPEG or Flash 1 week prior to run
Leaderboard Position 3 & 4 $4,995 per month 970 X 90 40K/Gif, JPEG or Flash 1 week prior to run
Medium Rectangle Positions 1 & 2 $6,995 per month 300 X 250 40K/Gif, JPEG or Flash 1 week prior to run
Half Page Positions 1 & 2 $3,595 per month 300 X 600 40K/Gif, JPEG or Flash 1 week prior to run
Medium Rectangle Positions 1 & 2 $2,995 per month 300 X 250 40K/Gif, JPEG or Flash 1 week prior to run
Advertiser Written $12,500 per month 1 week prior to run
Editorial Written $15,500 per month 1 week prior to run
White Paper or Video Tile $2,595 per month 1 week prior to run
Sponsored E-mail Blast $17,395 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to opened recipients $3,500 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to clicked recipients $1,000 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Success Story Blast $19,395 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to opened recipients $3,500 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to clicked recipients $1,000 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
White Paper Blast $26,395 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to opened recipients $3,500 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to clicked recipients $1,000 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Sponsored E-book $32,395 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to opened recipients $3,500 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
Add on E-mail to clicked recipients $1,000 (Exclusive) Unlimited Copy 100k/Text or html 1 week prior to run
HRE Now
Billboard $2,995 (Exclusive) 600 X 235, 50 Words, Link 40K/Gif, JPEG 1 week prior to run
Medium Rectangle $2,995 (Exclusive) 300 X 250, 50 Words, Link 40K/Gif, JPEG 1 week prior to run
Sponsorship $1,995 (Exclusive) Logo, 50 Words, Link EPS 1 week prior to run
Columnist Blast
e-Newsletter Billboard $4,995 (Exclusive) 600 X 235, 50 Words, Link 40K/Gif, JPEG 1 week prior to run
White Paper Listing Blast $2,350 (per white paper) Logo, 50 Words, Link, PDF 40K/Gif, JPEG 1 week prior to run
White Paper Listing Blast w/ Homepage Tile $3,500 (per white paper) Logo, 50 Words, Link, PDF 40K/Gif, JPEG 1 week prior to run
Webinar
HRE Driven Content/Speakers $27,000 (Exclusive) 6 weeks prior to run
Sponsor Driven Content/Speakers $22,000 (Exclusive) 6 weeks prior to run
Gif, JPEG, 1,000 words of copy, story headline
Logo, 50 words, link, PDF or 10MB/swf, flv, mp4, fav
2 0 1 9

18. We will craft your content to reach our readers on multiple
platforms via print, web, e-mail and social media. Utilizing
HRE’s multiple platform offerings and delivery mechanisms –
you can be assured that your content and message will reach
our audience.
With HREBrandworx, you’ll have the trusted resources of HRE
Editorial to help develop and craft your content for Human
Resource Executive Readers.
Case Studies
Thought Leadership
Executive Viewpoints
Print
Web
Multiple packages available – please contact your salesperson for more details.
Content marketing offers you several benefits -
 Creates a competitive advantage by positioning your
company as a thought leader
 Helps build your company into a trusted brand with
credibility and authority
 Builds a stronger customer relationship
 Provides more touchpoints with prospects
and customers
Content Options Include –
Digital Media Platforms –
Distribution Channels Include –
Desktop Tablet Mobile
E-Mail
Social Media
HRE
HRE
Whitepapers
Supplements
Webinars
HREBrandworx is the sponsored content development department of the HRE Editorial team.
2 0 1 9