The Future of Data Warehousing, Data Science and Machine Learning
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Watch the on-demand recording here: https://event.on24.com/wcc/r/1632072/803744C924E8BFD688BD117C6B4B949B Evolution of Big Data and the Role of Analytics | Hybrid Data Management IBM, Driving the future Hybrid Data Warehouse with IBM Integrated Analytics System.
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The Future of Data Warehousing, Data Science and Machine Learning
- 1. IBM Cloud Š 2018 IBM Corporation Modernize your Data Warehouse with IBM Integrated Analytics System Thomas Chu Director, Offering Management Hybrid Data Management, IBM Analytics
- 2. 2 Agenda Evolution of Big Data and the Role of Analytics Hybrid Data Management IBM, Driving the future Hybrid Data Warehouse with IBM Integrated Analytics System IBM Cloud Š 2018 IBM Corporation
- 3. 3IBM Cloud / DOC ID / Month XX, 2018 / Š 2018 IBM Corporation Headline Global data growth By 2025, 163 Trillion Gigabytes of data will be created IBM Cloud Š 2018 IBM Corporation
- 4. 0.5% of all data is actually analyzed â MIT Technology review 10% increase in data accessibility will result in more than $65 M additional net income â Baseline Magazine 80% of all data is stored by corporations â Baseline Magazine 50% of large enterprises will have hybrid cloud deployments by the end of 2017 â IBM Institute for Business Value Data is proliferating, often stored in different locations and formats. Itâs getting more difficult to provide data access and analytics to the business. Why you need a hybrid data strategy IBM Cloud Š 2018 IBM Corporation
- 5. Data Driven Insight Driven Digital Transformation ď§ Culture Change ď§ Breaking Silos ď§ Discover âWhatâ ď§ Understand âWhyâ ď§ Self Service ď§ Reports ď§ Business Intelligence ď§ Prediction ď§ Optimization ď§ Automation ď§ Collaboration ď§ Models ď§ Visualization ď§ Applications Outcomes Capabilities Drivers Most are here Value from Data ď§ New Business Models ď§ Disruptive Technology ď§ Real-Time Decisions ď§ Instrumentation ď§ Orchestration ď§ Integration Competitive Cost Reduction Modernization Market Leader None of this is possible without the right hybrid data management strategy! As data becomes more accessible, it provides more value IBM Cloud Š 2018 IBM Corporation
- 6. 6 What is your organization trying to solve? Innovation Create and own the data management strategy, leverage data virtualization and cloud. New Data Types The ability to integrate unstructured, semi-and structured data into a single analytic architecture. Leverage both SQL and NnSQL data sources Flexibility Ability to choose between a flexible set of deployment and licensing models, workload types, technologies, data sources and storage tiers. Efficiency Optimize data architecture and life cycle management to reduce cost, increase performance and protect existing investments in skills, applications and ecosystem Enterprise-strong Address data sprawl, workloads and open source technologies that can scale with the business in a highly and continuously available manner. Portability The ability to move data and insights where needed, without the requirement to re-architect applications. Write-once-run- anywhere application architecture. IBM Cloud Š 2018 IBM Corporation
- 7. 7 Agenda Evolution of Big Data and Analytics Hybrid Data Management IBM, Driving the future Hybrid Data Warehouse with IBM Integrated Analytics System IBM Cloud Š 2018 IBM Corporation
- 8. Digital transformation journey with hybrid data management More intelligent analytics and insights Go at the speed of your business Write once, run anywhere, from any source Deploy your data where you need it Write once, access anywhere with a common access layer to promote application independence Hybrid Data Management Unified Governance & IntegrationData Science & Business Analytics Prepare, publish and protect your data to drive insights while mitigating compliance risks Descriptive, predictive, prescriptive to understand the current, predict the future and change outcomes Organize Your Data Analyze Your Data Machine Learning On-Premises and Cloud Common SQL Engine Infused with Seamless between Powered by IBM Cloud Š 2018 IBM Corporation
- 9. âŚHybrid IBMâs strategy is⌠NOT about Cloud OR On-premises⌠NOT about Traditional Relational OR Open Source⌠NOT about SQL OR NoSQL⌠NOT about Structured OR Unstructured Data⌠Itâs about Cloud AND On-premises Itâs about Traditional Relational AND Open Source Itâs about SQL AND NoSQL Itâs about Structured AND Unstructured Data IBM Cloud Š 2018 IBM Corporation
- 10. Built on a Common SQL Engine ⢠Application Agility Write once, run anywhere One ISV product certification for all platforms ⢠Operational compatibility Reuse operational and housekeeping procedures ⢠Standardized analytics Common programming model for in-DB analytics ⢠Common Skills One skill set for all deployments Drive higher efficiencies and portfolio rationalization ⢠Licensing Flexible entitlements for business agility and cost-optimization ⢠Integration Common Data Virtualization capabilities for query federation and data movement Managed public Cloud DBaaS Db2 Warehouse on Cloud Software defined warehouse on-premises or in cloud Db2 warehouse Custom deployable database Db2 Open source Hadoop with Hortonworks Big SQL Dedicated analytics appliance IBM Integrated Analytics System IBM Hybrid Data Management solutions Anchored by a Common SQL Engine enabling true, highly scalable hybrid data warehousing solutions with portable analytics IBM Cloud Š 2018 IBM Corporation
- 11. 11 Agenda Evolution of Big Data and Analytics Hybrid Data Management IBM, Driving the future Hybrid Data Warehouse with IBM Integrated Analytics System IBM Cloud Š 2018 IBM Corporation
- 12. Introducing the IBM Integrated Analytics System A Next Generation Hybrid Data Warehouse That Does Data Science Faster Cloud-ready to support multiple workload deployment options Built-in IBM Data Science Experience to collaboratively analyze data Optimized for high performance to support the broadest array of workload options for structured and unstructured data in your hybrid data management infrastructures Reliable, elastic and flexible system that reduces and simplifies management resources Real time analytics with machine learning that accelerates decision making, bringing new opportunities to the business â ready for business analyst and data scientist Leverages a Common SQL Engine for workload portability and skill sharing across public and private cloud 12http://www.ibmbigdatahub.com/blog/dispelling-myths-about-ibm-integrated-analytics-systemIBM Cloud Š 2018 IBM Corporation
- 13. Evolution of Netezza and PureData System for Analytics Worldâs first Data Warehouse appliance Worldâs first 100 TB Data Warehouse appliance Worldâs first petabyte Data Warehouse appliance Worldâs first Analytic Data Warehouse appliance NPSÂŽ 8000 Series TwinFin⢠with i-Class Advanced Analytics NPSÂŽ 10000 Series TwinFin⢠2012 2014 Sept 20172003 2006 2009 2010 Worldâs fastest and âgreenestâ analytical platform PureData System for Analytics N2000 PureData System for Analytics N3000 IBM Integrated Analytics System Future Worldâs First Hybrid Data Warehouse and Data Science Platform 13 NEW IBM Cloud Š 2018 IBM Corporation
- 14. Hardware Architecture Overview 2x Mellanox 10G Ethernet switches ⢠48x10G ports ⢠12x40/50G ports ⢠Dual switches form resilient network IBM SAN64B 32G Fibre Channel SAN ⢠16Gb FC Switch ⢠48x 32Gb/s SFP+ ports Up to 3 Flash Arrays in 1 rack containing ⢠IBM FlashSystem 900 ⢠Dual Flash controllers ⢠Micro Latency Flash modules ⢠2-Dimensional RAID5 and hot swappable spares for high availability 7 Compute Nodes in 1 rack containing ⢠IBM Power 8 S822L 24 core server 3.02GHz ⢠512 GB of RAM (each node) ⢠2x 1.2TB SAS HDD ⢠Red HatŽ Linux OS User data capacity: 324 TB (Assumes 4x compression) Power requirements: 9.4 kW Cooling requirements: 32,000 BTU/hr Scales from: 1/3rd Rack to 8 Racks (initial GA is 1/3rd to 4 Racks and supports Tier Storage expansion) 14IBM Cloud Š 2018 IBM Corporation
- 15. IBM Integrated Analytics System Configurations IBM Power 8 S822L 24 core server 3.02GHz IBM Flash System 900 In-place Expansion, Tiered storage Mellanox 10G Ethernet switches Brocade SAN switches -003 1/3 Rack -006 2/3 Rack -010 Full Rack -020 2 Racks -040 4 Racks Servers 3 5 7 14 28 Cores 72 120 168 336 672 Memory 1.5 TB 2.5 TB 3.5 TB 7 TB 14 TB Available User Space1 27 TB 54 TB 81 TB 162 TB 324 TB Optional Tier Storage (Flash + HDD) Available User Space1,2 32 TB + 166 TB 32 TB + 299 TB 32 TB + 432 TB 64 TB + 831 TB 128 TB + 1,629 TB 1Assume up to 4x compression to calculate user data (pre-load uncompressed user data). Example a full rack user data capacity = 4 x 81TB = 324 TB 1Example Total user data capacity for full rack Tier Storage models = 4 x 81TB + 4 x 32TB (Flash) + 4 x 432 TB (HDD) = 2,180 TB 15IBM Cloud Š 2018 IBM Corporation
- 16. IBM Cloud Š 2018 IBM Corporation IBM Integrated Analytics System Console
- 17. Always Available Analytics Redundancy to ensure no single point of failure â Fault tolerant design to ensure continued operation in the event of hardware failure 99.999% reliability hardware components â Built with IBM Power and IBM FlashSystem reliability, combined with automated failovers for application continuity Single monitoring solution for all of your data â IBM Data Server Manager can easily monitor and manage all components on the systems and can be used across all of your data 17IBM Cloud Š 2018 IBM Corporation
- 18. Expansions and Upgrades In-place incremental expansion ⢠Reduce disruptions to your analytics systems as you scale out computer power In-place tiered storage expansion Independently scale storage for cost effective capacity growth Cloud-ready ⢠Tools to shift workloads within a hybrid public/private cloud and on-premises environments based on your application requirements Cost efficient multi-temperature storage ⢠Most frequently accessed data (âhotâ) on faster flash storage ⢠Less frequently accessed data (âcolderâ) on cost efficient storage systems 18IBM Cloud Š 2018 IBM Corporation
- 19. Data Science and Hybrid Data Management with IBM Integrated Analytics System Machine Learning Demo on Youtube High Performance IBM Integrated Analytics System External Data Sources Stock Portfolio Analytics Applications leverage In-database Machine Learning (ML) models and R analytics Db2 Warehouse on Cloud (Structured Data Store) IBM BigSQL on HortonWorks Data Platform (Hadoop) (Unstructured Data Store) Macro economic data feeds (Source: FRED) News data feeds (Source: NASDAQ) Stock and customer portfolio data (On-Premises) Move data and federate queries with Common SQL Engine DSX LOCAL 19 The new use case ⌠IBM Cloud Š 2018 IBM Corporation
- 20. Analysis of viewership data generated from fragmented audiences in this multi-platform, multi-channel business takes a lot of time, money, and resources. AMC Networksâ Business Intelligence team spent 80% of their time evaluating audience data and only 20% doing actual research â making it challenging to uncover the insights they needed, when they needed them. Time lost, unexpected costs, and limited access to data adds up to missed opportunities NEED To combine, store, and quickly analyze third-party ratings & viewer data within a logical data warehouse CHALLENGES Requires a simple method to pull together disparate data sources. Solution must support an integrated data science and analytics platform IBM Cloud Š 2018 IBM Corporation https://ecc.ibm.com/case-study/us-en/ECCF-MEC03010USEN
- 21. Do Data Science Faster IBM Integrated Analytics System uses cognitive machine learning to assist your data scientists, all collaborating inside one unified platform. Support Hybrid Workloads IBM Fluid Query federates queries across all your data repositories â with a single, shared API. Support Hybrid Deployments IBM Common SQL Engine enables logical data warehousing on open standards, across on-premises and cloud deployments. âThe combination of high performance and advanced analytics â from the Data Science Experience to the open Spark platform â gives our business analysts the ability to conduct intense data investigations with ease and speed... The Integrated Analytics System is positioned as an integral component of an enterprise data architecture solution, connecting IBM Netezza Data Warehouse and IBM PureData System for Analytics, cloud-based Db2 Warehouse on Cloud clusters, and other data sources.â Vitaly Tsivin â Executive Vice President, AMC Networks IBM Cloud Š 2018 IBM Corporation
- 22. Get Started Today Start Your Journey Try It Out Learn More Learn more: Visit: marketplace on IBM.com Read: Now is perfect time to move from Netezza to the Integrated Analytics System Solution Brief Read: Integrated Analytics System-Do Data Science Faster Solution Brief Visit: Integrated Analytics System content hub Trials and downloads: Trial: Contact us to get stared IBM Marketplace Try it: Proof of Technology DataFirst Method: Engage the IBM DataFirst Method to build the strategy, expertise, and roadmap needed to gain the most value from data and achieve your goals 22 IBM Knowledge Center IBM Integrated Analytics System YouTube Channel Data Warehouse User Community IBM Cloud Š 2018 IBM Corporation
Editor's Notes
- The hybrid Enterprise Data Warehouse of the Future â Do More with your Data   The Enterprise Data Warehouse (EDW) has traditionally been the foundation for data storage. So how do you leverage current investments while remaining relevant and competitive? It is important for your organization to continue to evolve, accelerate development/deployment times, provide high performance and to provide a cloud-ready platform.   Thank you for joining us today. In this webinar we will begin talking about current data challenges, and how Data Science and Machine Learning is driving the need for advanced analytic decisioning. We will also discuss the need for a Hybrid data strategy, and how the Enterprise Data Warehouse of the future remains an integral part of that strategy. Finally we will introduce you to the IBM Integrated Analytics System
- Thank you for joining us today. In this webinar we will begin talking about current data challenges, and how Data Science and Machine Learning is driving the need for advanced analytic decisioning. We will also discuss the need for a Hybrid data strategy, and how the Enterprise Data Warehouse of the future remains an integral part of that strategy. Finally we will introduce you to the IBM Integrated Analytics System, our next generation data warehouse appliance for advancing analytics, Machine Learning and Data Science.
- The volume, velocity and variety of data is growing at a rapid pace, challenging many of todayâs organizations. In the article âData is Eating the Worldâ it is predicted that by the year 2025, 163 Trillion Gigaytes of data will be created. For most organizations this rapid growth is seen as a challenge. And while this is definitely true, it can also be seen as an opportunity. By harnessing and analyzing this data, companies are able to gain drive analytics, data science, machine learning that improve analytic that improve customer interactions, streamline processes and improve operations. data to pre Artificial Intelligence (AI), Internet of Things (IOT), cloud, mobile and other new technologies are driving the need for real and near-time analytic decisioning. Todayâs data environments are not just a vital piece of IT infrastructure, but a key component of corporate strategy. Organizations are realizing that better insights can improve customer interactions, streamline processes and improve operations. Data is Eating the World: 163 Trillion Gigaytes Will be Created in 2025
- With the volume, velocity and variety of data growing at a rapid pace, many businesses are uncovering lucrative opportunities. It is well known that businesses thrive when they uncover trends and patterns, and make richer data driven decisions, no matter where the data resides or how it is structured. Consider the facts: âŚâŚ Having a Hybid Data Management strategy enables your enterprise architect leaders to build the right foundation for their data. They are gaining actionable insights around customer behavior and market opportunities to grow market share, reduce costs, and deliver superior customer service
- Every organization wants to become a digital business. But before you they become a digital business, they have to be insight driven, before they are insight driven they have to be data driven. Data Driven: How do these projects start? It begins with one project in an organization where a team comes together and they are relentless about solving a perceived notion. They are motivated by factual data. They succeed and put everyone else to shame. It requires a cultural change to be intentional with data driven decisions. Itâs about breaking down silos in the business to get the data (from IT, from finance, from HR, etc). Most questions in this phase are just about understanding âwhatâ happened. Some go into âwhyâ did it happen. Insight Driven: This is where organizations know whatâs happening and why itâs happening, but they want to get predictive and answer what will happen next. They want to optimize their outcomes. They want to automate decisions. The foundation for this stage is AI, Machine Learning, and Deep Learning. Itâs the basis of a data science business. They are looking for answers to become more competitive and begin to disrupt. Digital Transformation: This is business model transformation. Itâs where organizations move from a one time, perpetual charge to as a service and selling outcomes. Things like availability, uptimes, and revenue share. Most organizations think they are in the digital transformation stage, but in reality most of them area really still in the data driven stage. So whatâs needed in each of these stages for success?
- So letâs begin with talking about what your company is trying to solve. Innovation â For most organizations becoming more innovative is key to remaining competitive. A first step to doing this is to enable your data scientists/analysts, line of business owners and developers to deliver more intelligent insights from their data with embedded machine learning and analytics. New Data Types â historically, companies have used data that is highly structured. New forms of semi and unstructured data such as streaming audio, video, click stream, and social media are changing the status quo. Flexibility â Run analytics on data across multiple locations for quick insights, letting you put data where it's needed Provide portability. You have the flexibility to switch cloud platforms or database there are more and more choices when storing, accessing and analyzing data. Efficiency â Save on storage investments with in memory analytics and deliver data and analytics quickly with high performance workload processing. Save DBAs time by moving data between on -premises and cloud seamlessly at 200 - 300 GB/s. Democratize access to data. Deliver data and insights where itâs needed so that developers and data workers are empowered to find, access, trust and gain insights from their data Enterprise Strong â Data is everywhere in your organization, siloed across regions, lines of business, etc. Adressing data sprawl and scalability is key to your organizations growth. Portability â Finally, accessing your data where it resides is key in
- In this next section we will discuss hybrid data management and the important considerations in creating a solid corporate strategy,
- 1.   Collect data. Example: The head of claims at an insurance company needs to reduce labor costs of claims while improving the customer experience. The first step is gathering and ingesting all that data: pictures taken from smartphones at the crash, incident details, claim history, etc.  2.   Organize and Protect the data. Processes must be in place to ensure all data is protected and in compliance with current regulations so that only authorized people see just the necessary information to perform their task. The data must be clean, trusted and easily accessible: a prerequisite for processing and extracting value.  3.   Deliver Value. In the insurance company example, machine learning image recognition algorithms used on pictures of car accidents combined with analysis of all related claim data can help automate claims processing without bias for optimal outcomes. At IBM we have organized our portfolio to address these three stages.  ¡     Hybrid Data Management is designed to help gather and ingest ALL relevant data with no limit of volume, variety or velocity. Clients can choose any style of database or data warehouse, best-of-breed and open source software and leverage their existing skill set. It enables data to be viewed as an unified and easily accessible asset. ¡     Unified Governance and Integration helps satisfy all aspects of integrating and governing data, from compliance, e-discovery, data retention and archiving, data masking / obfuscation, to securely organizing that information so it can be used in tools like our own data science business and analytics tools, or any third-party tools.  ¡     Data Science and Business Analytics is the only complete stack, across the entire analytics lifecycle, that enables clients to apply collaborative data science no matter the skill level, support all data, no matter what it is or where it is, and deploy advanced data science to where the data lives.Â
- At IBM we believe in setting expectations upfront. In doing so we feel it is important to show what our strategy is and what it is not.
- IBMÂŽ is committed to delivering SQL commonality, on database platforms implementing the Common SQL Engine, in a way that is common and portable and supports the ANSI/ISO SQL standards. Since products are configured and optimized for select workloads, some products with Common SQL Engine provide greater focus on OLTP applications, while others are fine tuned for delivering operational analytics, or supporting big data open analytics environments. IBM Db2, Db2 Warehouse, Db2 Hosted, Db2 on Cloud, IBM Integrated Analytics System (NEW), and IBM Db2 Big SQL are all designed with the Common SQL Engine. Since the Common SQL Engine supports data federation, other databasesânon-IBM and open source databasesâ also can plug into the engine for SQL processing. To make things even easier, IBM Data Server Manager provides administration, alerting, monitoring, federation, and SQL execution support across the Common SQL Engine platforms
- The Enterprise Data Warehouse (EDW) has traditionally been the foundation for enterprise data storage. As the volume, velocity and variety of data continues to evolve, so should the data warehouse. It is important that it continue to evolve, providing high performance, accelerating the time to development/deployment and providing a cloud ready platform. So I hope to answer questions how you leverage your current investments while staying relevant and competitive.
- Â The IBM Integrated Analytics System is all that IBM Puredata Systems and Netezza are and much more, it is a revolution in how we provide you analytics. Itâs a unified data science platform. Everything you need to connect your data scientists with data and provide them with the right tools is in this solution. We can talk about a few different facets to the solution: Â Common SQL Engine â for you, this is about workload portability and skill sharing across public and private cloud data science tooling, built in â IBM Data Science Experience is included, or data scientists can to collaboratively analyze data or they can use their own tools like Jupyter Notebooks ease of use â one of the core elements of the solution, reliability (to ensure the system is available to run the analytics), elastic and flexible to grow with your requirements and all of this reduces and simplifies management resources hybrid data management â supporting the broadest array of data types and workload deployment options so that the data scientists are not limited to what data is available to them in-place analytics â runs analytics where the data resides, reduces process and increases performance. This is done on the Apache Spark processing engine Machine Learning â new types of workloads that your data scientists need to accelerate decision making bringing new opportunities to the business Performance â as an optimized single solution (links with âease of useâ above) itâs easy to deploy and manage while still providing the highest levels of performance you need.
- IBM has a history of innovating and evolving our data warehouse appliance. As the volume, velocity and variety of data changes, IBM has responded.
- So letâs look at the actual hardware configuration in each rack and the details; Power System server components, the FlashSystem storage and the networking switch. IAS is a fully integrated hardware and software system offering you convenience rather that the time and cost of building it out. The system is delivered configured and performance optimized for the purpose of letting you run your analytics faster.
- This chart shows the specific system configurations that are available to the client. Start with filling 1/3 of a rack and then expand to 2/3 or a full rack. Multiple racks can be configured to be a system as well. These systems are a single part number., one serial number. 7 Compute Nodes in 1 rack containing IBM Power 8 S822LÂ 24 core server 3.02GHz 512 GB of RAM (each node) 2x 600GB SAS HDD Red HatÂŽ Linux OS Up to 3 Flash Arrays in 1 rack containing IBM FlashSystem 900 Dual Flash controllers Micro Latency Flash modules 2-Dimensional RAID5 and hot swappable spares for high availability 2x Mellanox 10G Ethernet switches 48x10G ports 12x40/50G ports Dual switches form resilient network IBM SAN64B 32G Fibre Channel SAN 16Gb FC Switch 48x 32Gb/s SFP+ ports 1Assume up to 4x compression to calculate user data aka pre-load uncompressed user data.
- Integrated Analytics System Console
- Â But performance is only part of it of what sets this offering apart. You need to ensure that the analytics you run are always available to your users and the organization. These are workloads that must be available and must hit your service level agreements. This is why we designed IAS to have no single point of failure with redundancies and fault tolerance. Weâve selected the most reliable hardware components in the form of the Power System and FlashSystem for server and storage respectively. And of course, we provide the monitoring with the IBM Data Server Manager, used across the family of IBM hybrid data management offerings.
- On question we always get is scalability and expansion options. When you think about expansion on the IBM Integrated Analytics System, itâs important to think about it in two ways. The first is the actual hardware. The IBM integrated Analytics System offers in-place expansion that is non-disruptive. So when you order your system if you need to add more compute and storage, itâs done without disruption to your system as you scale out. Â The other aspect of expansion is the cloud-readiness of the IBM Common SQL Engine. Workloads you have on the system can be seamlessly moved to the cloud based on your requirements. You have the option to put workloads where you need them for a greater level of flexibility to run your infrastructure.
- A video this demonstration is available at https://www.youtube.com/watch?v=XTzEc00jx_E
- NEED: âTV has evolved into a multi-channel, multi-stream business, and cable networks need to get smarter about how they market to and connect with audiences across all of those streams. Relying on traditional ratings data and third-party analytics providers is going to be a losing strategy: you need to take ownership of your data, and use it to get a richer picture of who your viewers are, what they want, and how you can keep their attention in an increasingly crowded entertainment marketplace. CHALLENGE: âThe challenge is that there is just so much information availableâhundreds of billions of rows of data from industry data providers such as Nielsen and comScore, from channels such as AMCâs TV Everywhere live web streaming and video on demand service, from retail partners such as iTunes and Amazon, and from third-party online video services such as Netflix and Hulu.
- RESULTS: Many of the results delivered by this new analytics capability demonstrate a real transformation in the way AMC operates. For example, the companyâs business intelligence department has been able to create sophisticated statistical models that help the company refine its marketing strategies and make smarter decisions about how intensively it should promote each show. With deeper insight into viewership, AMCâs direct marketing campaigns are also much more successful. In one recent example, intelligent segmentation and lookalike modeling helped the company target new and existing viewers so effectively that AMC video on demand transactions were higher than would be expected otherwise. This newfound ability to reach out to new viewers based on their individual needs and preferences is not just valuable for AMCâit also has huge potential value for the companyâs advertising partners. AMC is currently working on providing access to its rich data-sets and analytics tools as a service for advertisers, helping them fine-tune their campaigns to appeal to ever-larger audiences across both linear and digital channels.
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