The document provides information on investment opportunities in the ICT sector in Spain. It summarizes that Spain has a large ICT market worth €88 billion annually, with nearly 30,000 ICT companies employing around 400,000 workers. The ICT sector contributes 4.7% to Spain's GDP. Major subsectors include telecommunications, IT, digital content production, and commerce. The document outlines Spain's strong mobile, broadband, and digital technology adoption rates and identifies opportunities in areas like smart cities, cybersecurity, and digital health.

1. SPAIN
Investment opportunities
ICT Sector

2. I. ICT Sector in Spain
II. The information Society in Spain
AGENDA
2

3. I. ICT Sector in Spain

4. World Market
Europe
€ 874 Billion
North America
€ 1,075 Billion
Rest of World
(Africa & LATAM)
€ 490 Billion
Asia Pacific
€1,040 Billion
The World ICT market by region, 2013
€ 3,479 Billion
The World ICT market by segment, 2013
Telecom
services
34.1%
Telecom
Equipment
10%
Software & IT
Services
25.2%
IT Hardware
11.5%
TV Services
12%
Consumer
Electronics
7.1%
I. ICT Sector in Spain
4
Source: IDATE DigiWorld, 2014. Data 2013 (Last data available)

5.  Spain is one of the most important ICT market by volume in Europe: €88,164
Million.
 There are near 30,000 ICT companies, including digital content, operating in
Spain. The sector is currently 1 employing almost 400,000 workers.
 The gross added value at market prices represents the 4.7% of GDP in 2013.
Source [1] : ONTSI (Spanish Observatory for the Telecommunications and Information Society), 2014. Data 2013 (Last data available)
Spain ICT Sector Turnover 2013
35.5%
30.6%
15.1%
16.1%
2.7%
Telecommunications
Information Technologies
Production
Digital Content
€88.16 Billion
Commerce
5
I. ICT Sector in Spain

6. Source: CNMC (Spanish Commission for Market and Competence), 2015.
Data 3rd quarter 2014 (Last data available)
Direct Employment (Telecom Operators)
Company Direct Employment
Telefónica de España 21,757
RTVE 6,306
Movistar 4,347
Orange 4,051
Vodafone 3,614
Ono 2,458
Televisió de Catalunya 2,325
Rest 15,434
Total 60,292
36%
14%
4%
20%
26%
Audiovisual Operators
Telefónica
Rest
Mobile Operators
Cable Operators
ICT Industry: Telecom Operators
6
I. ICT Sector in Spain
Main mobile operators
Movistar www.movistar.es
Vodafone www.vodafone.es
Orange www.orange.es
Yoigo www.yoigo.com
Mobile Virtual Network Enablers (Complete)
DIGI.Movil Movistar
FonYou Movistar
Ono Movistar
Euskaltel Vodafone
Lycamobile Vodafone
R Vodafone
TeleCable Vodafone
Jazztel Orange
Simyo Orange
Mobile Virtual Network Enablers (Redistributors)
Tuenti Movistar
Lebara, PepePhone, Hits
Mobile, BT, Eroski Móvil
Vodafone
Aire Networks, Carrefouronline,
Día Móvil, Happy Móvil, LCR
Telecom, MÁSmovil,
Moreminutes, Procono, You
Mobile
Orange
Source: CMT (Spanish Telecommunication Market Commission), 2014.
Data 2013 (Last data available)

7.  Spanish software for landing is worldwide renowned
and used
 Major events/Complex, distributed international
delivery
 High-Tech and Defense Industry
 Telecommunications, Utilities, Energy, Banking…
 Spanish companies are present and recognized in
major international markets…
 Spain is a leader in advanced technologies:
7
I. ICT Sector in Spain

8. Leading ICT multinationals are already successfully located in Spain, taking advantage of
Spain’s benefits:
Software Vendors Hardware Vendors
Telecom equipment vendors
ICT Services and Consulting Companies
8
I. ICT Sector in Spain
Service Providers

9. 81 Science and Technology Parks throughout Spain
9
I. ICT Sector in Spain
Source: Spanish Foundation for Science and Technology, 2015.

10. Source: RedIris (http://www.rediris.es/rediris/), 2015
Network Infrastructure Plan – RedIRIS Network (Network for the Scientific Community)
Infrastructures
10
I. ICT Sector in Spain

11. Encourage the deployment of
ultra-fast networks
 30 Mbps for 100% citizens in 2015
 At least 50% households 100 Mbps in 2020
 Promote an improved user experience
and promote appropriate service
conditions
 Encourage the deployment of ultra-fast
broadband networks, optimizing the use
of radio spectrum and improve the
experience for broadband users
More than 2.4 Billion Euros allocated by the government to fulfil the
Digital Agenda, assuming the Digital Agenda for Europe in 2020.
It contains 106 lines of action structured around 6 main objectives:
11
Government Suptpor: Digital Agenda for Spain (2015 -2020)
I. ICT Sector in Spain
Develop the digital economy
 At least 50% citizens buy on-line in 2015
 33% of SMEs make online purchases or
sales
 Promoting the developmet of e-commerce
 Promoting an innovative industry of
digital content
 Increasing public-private partnerships
and identify and maximize the
opportunities that are presented in this
new scenario
Improve e-government and
digital public services
 Increasing effectiveness and efficiency in
public Administrations
 More than 50% citizen use e-government
and more than 25% complete forms online
in 2015
 Bringing the Administration to citizens
and businesses
 Increasing the levels of use of
eGovernment
 Rationalize and optimize the use of ICT in
public administration
Building confidence in the
digital
 Establishment of capabilities for
monitoring and diagnosis of digital trust
permanent
 Boost market confidence services
 Strengthen existing capacities to
promote digital trust
 Promote excellence in the organizations
on digital trust
Encourage R & D + i in the
industries of the future
 Double the total annual public spending on
research and ICT development, in 2020
 Leverage an equivalent increase in private
spending
 Increase the efficiency of public
investment in R & D in ICT
 Encouraging private investment in R & D
in ICT
 Promote R & D in ICT in SMEs
 Expand the Spanish participation in R &
D in ICT in the international arena
Supporting digital inclusion and
ICT training new professionals
 At least 75% citizens (60% for disadvantaged
people) access internet regularly in 2015
 Reduce to below 15% the percentage of
population that has never used internet
 Promote inclusion and digital literacy
 Adapt training systems for digital training
and ICT training new professionals

12. Job Category
Experience
(0-2 years)
Experience
(2-5 years)
Experience
(5-10 years)
Experience
(>10 years)
Country Manager 77 - 110 100 - 140 125 - 180 140 - 200
Chief Information Officer 80 - 100 90 - 110 120 - 150 135 - 170
Chief Technology Officer 39 - 48 52 - 60 70 - 82 87 - 110
IT Service Delivery Manager 46 - 58 52 - 65 61 - 72 64 - 80
Development Manager 38 - 50 45 - 60 55 - 65 63 - 75
BD Manager 36 - 47 42 - 52 48 - 60
Team Lead (SW Development) 31 - 38 38 - 42 43 - 45 46 - 50
IT Business Analyst 26 - 32 29 - 38 34 - 44 40 - 50
Business Intelligence Consultant 25 - 29 29 - 35 35 - 43 40 - 50
IT Security Consultant 24 - 30 28 - 35 33 - 42 40 - 50
ERP Consultant 24 - 30 32 - 40 36 - 45 40 - 50
CRM Consultant 24 - 30 28 - 35 32 - 40 36 - 45
Network Engineer 23 - 30 25 - 34 27 - 40 30 - 43
System Administrator 18 - 30 21 - 32 28 - 40 31 - 44
IT Labor costs in Spain
Data: Thousand €
12
I. ICT Sector in Spain
Source: Guide the labor market in Spain. Hays, 2015.

13. Spain offers interesting opportunities in
 Nearshore Platforms
 Smart Grids
 Internet of Things
 FinTech
 E-Justice
 3D Printing
 Smart City
 Ciber Security
 Big Data
 Open Source Activities
 E-Health
 Digital Entertainment – Video Games
 E-Government
 Social Media – Social Business
13
I. ICT Sector in Spain

14. aDigital
The Spanish Association of Digital Economy, Adigital, integrates businesses and organizations interested in the
development of the digital economy for promoting and defending their interests.
C/ Balmes, 173, 4º 1º - 08006 BARCELONA
Tel: +34 93 240 40 70
http://www.adigital.org
AMETIC
AMETIC, the Spanish association of electronics, information technology and telecommunications companies, is the main
point of reference in a sector which is one of the most dynamic in the Spanish economy and of unique importance for the
development of the country. AMETIC is one of the largest and most representative business organizations in Spain, with
over 5,000 members, comprising individual members and business groups, whose activities are related to the electronics,
information technologies and telecommunications sector.
C/ Príncipe de Vergara 74, 4ª planta , 28006 MADRID
Tel: +34 91 590 23 00
http://www.ametic.es
AENTEC
The Spanish Association of New Technologies (AENTEC) constitutes a group of very important companies in the Spanish
technological landscape which focuses around a main objective: to create competitive, independent Spanish technology.
Paseo de la Castellana, 141 - Piso 20, 28046 MADRID
Tel: +34 91 913 53 90
http://www.aentec.es
I. ICT Sector in Spain
14

15. Red.es
Red.es is the public business entity attached to the Ministry of Industry, Energy and Tourism (MINETUR) that is in charge
of driving the development of the Information Society in Spain. It is also in charge of implementing projects that fall under
the strategic priorities of the Office of the Secretary of State for Telecommunications and the Information Society (SETSI)
and works closely with Regional Communities, Regional Councils, Local Entities and the private sector in the area of
information and communication technologies (ICT).
Plaza Manuel Gómez Moreno s/n 28020 Madrid
Tel: +34 91 212 76 20
e-mail: sugerencias@red.es
http://www.red.es
Reports
 ONTSI: Annual Report (2014)
 Orange: eEspaña (2014)
 Telefónica: The Information Society in Spain (2014)
 CNMC: Annual Report (2014)
ONTSI
The National Observatory for Telecommunications and the Information Society is a body attached to the public corporate
entity Red.es, the main objective of which is the monitoring and analysis of the Telecommunications and Information
Society sector.
ONTSI prepares, gathers, synthesizes and systematizes indicators, prepares studies and offers informative and updated
services relating to the Information Society and is currently the leading public Observatory of the Information Society in
Spain. ONTSI is also a meeting and dialogue point between the Information and Communications Technology sector and
the different public administration bodies, for the definition of policies and the subsequent evaluation thereof.
Plaza Manuel Gómez Moreno s/n 28020 Madrid
Tel: +34 91 212 76 25
e-mail: observatorio@red.es
http://www.ontsi.red.es
15
I. ICT Sector in Spain

16. II. The Information Society in Spain

17. 17
 In 4th quarter 2014, mobile lines reached the 50.7 million mark (109.1% penetration
rate)
 There are over 130,000 stations all over the country for mobile telecommunications
 The penetration rate in fixed lines in 4th quarter 2014 is 82.7% in Spanish households
 There are over 28 million internet users in Spain
 74.8% of households are equipped with computers (desktop, laptop, netbook or tablet)
and 74.4% of households are connected to Internet
 Virtually all the enterprises in Spain (98%) are connected to internet
 70.5% of companies use some Open Source Software
 The Spanish Video game development industry had a turnover of 412.4 million euros
in 2014
 Spanish is the second most natively spoken language in the world with 400 million
native speakers, after Chinese Mandarin
 In July 2015 the registered .es domains reached 1,781,083
Spain in numbers
II. The information Society in Spain

18. 18
3G/UMTS & 4G/LTE: Population covered in Spain
Population with access to 4G/LTE networks
by Province (%), 2014
Population with access to 3G/UMTS networks
by Province (%), 2014
Source: CNMC (Spanish Commission for Markets and Competition). Telecommunications and Audiovisual Sector Economic Report, 2014
II. The information Society in Spain

19. 19
Broadband & Pay TV: Penetration Levels in Spain
Pay TV Penetration by Province
Suscribers/100 inhabitants (2014)
Broadband Penetration by Province
Lines/100 inhabitants (2014)
Source: CNMC (Spanish Commission for Markets and Competition). Telecommunications and Audiovisual Sector Economic Report, 2014
II. The information Society in Spain

20. 74.8% of households are equipped with computers (desktops, laptops or both):
Source: INE, 2015. Data 2014
0%
20%
40%
60%
80%
100%
Mobile Phone
Computer
Telephone
Fixed Line
Internet
Connection
ICT Household equipment in Spain
2013 2014
20
Technology: Household & Business Penetration
II. The information Society in Spain
ICT Infrastructures in Spanish Businesses
0
20
40
60
80
100
Computer
Local Area Network
Wireless LAN
Broadband
Mobile Phones
Other Technologies
E-Mail
Website
Total 10 to 49 50 to 249 250 or more

21. 94,0%
92,2%
80,6%
78,9%
77,7%
76,3%
63,5%
62,2%
59,5%
50,1%
0% 20% 40% 60% 80% 100%
ICT
Hotels & Travel agencies
Sale & Repair of vehicles
Science & Technology
Wholesale Business
Industry
Logistics
Real estate
Construction
Retail
Enterprises with websites, by SectorComputer Penetration in Businesses, by Sector
100,00%
100,00%
99,70%
99,60%
99,50%
98,30%
98,00%
97,50%
96,00%
94,20%
90% 95% 100%
ICT
Hotels & Travel agencies
Sale & Repair of vehicles
Wholesale Business
Science & Technology
Logistics
Construction
Industry
Retail
Real estate
21
Technology Adoption by Companies
II. The information Society in Spain
Source: ONTSI based on INE, 2014. Data 2013

22. 22
Broadband: Use of internet
Internet use in Spain by age range
Percentage of Internet users
Internet use in Spain by level of education
Percentage of Internet users
98,5
96
88,2
76
51,2
25,2
75,6
0
20
40
60
80
100
120
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 Total
population
Source: ONTSI based on INE, 2015. Data 2014
30,2
73,1
90,7
95,6 97,3
75,6
0
20
40
60
80
100
120
Primary
Education
Secondary
Education,
First Level
Secondary
Education
Second Level
Vocational
Training,
Higher Level
Tertiary
Studies
Total
II. The information Society in Spain

23. 7219 12887 18859 29590 35570 43476
71158 85309
298600
507874
805327
1082757
1207832
1247978
1458371
1614149
1696538
1755224
1,781,083
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000
1.800.000
2.000.000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015*
Source: Red.es, 2014
In July 2015 the registered .es domains reached 1,781,083
23
Broadband: .es Domains
II. The information Society in Spain

24. 36,1%
49,1%
53,0%
67,1%
77,6%
84,0%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Health services
Banking
Travel planning
Social Networks
Information and news search
Access to e-mail
% of people
Use of the Internet for several activities, Spain
24
Internet: Usage
II. The information Society in Spain
Source: INE, 2015. Data 2014

25. Spanish is the second most natively spoken language in the world with over 400
million native speakers, after Chinese Mandarin
Internet Users by language
Percentage of Users Number or Users (millions)
440,1
75,5
78,9
81,1
87,5
109,6
121,8
135,6
222,4
649,4
800,6
0 100 200 300 400 500 600 700 800 900
Other
Malaysian
French
German
Russian
Japanese
Portuguese
Arabic
Spanish
Chinese
English
15,70%
2,70%
2,80%
2,90%
3,10%
3,90%
4%
4,80%
7,90%
23,20%
28,60%
0,00%5,00%10,00%15,00%20,00%25,00%30,00%35,00%
25
Source: Internet World Stats, 2015. Data 2013
II. The information Society in Spain

26. investinspain@icex.es
www.investinspain.org
Paseo de la Castellana, 278
28046. Madrid
: +34 900 349 000