Dr. Heimo Scheuch discussed resource efficiency and sustainable construction at the European Parliament Ceramics Forum. He argued that resource efficiency is not just about using less resources, but using them better. Specifically, the ceramics industry has made significant improvements in longevity of products, reuse and recycling possibilities, and resource-efficient product innovation. However, a one-size-fits-all approach to measuring resource efficiency is insufficient, and sector-specific solutions that consider lifecycle assessments and availability of raw materials are needed.

1. EUROPEAN PARLIAMENT CERAMICS FORUM
Resource Efficiency & Sustainable Construction
Dr Heimo Scheuch, Cerame-Unie Vice President
CEO Wienerberger AG
3 December 2014

2. Ceramics are successfully engaged in resource
efficiency
• resource efficiency as vital component of a competitive construction
material
restorement of land
in old clay quarries
• significant improvements over the last decades:
 longer lifespan of the final product
 increased re-use and recycling possibilities
 resource efficiency oriented product innovation
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successful
re-use of roof tiles
80% of refractory
products are recycled,
re-used or consumed
Cradle-to-Cradle
vitrified clay pipes

3. Resource efficiency is not about “using less” but
“using better”
• avoid a one size fits all approach
 need for sector-specific solution
• choose the right indicator to measure resource efficiency
 promote the optimal use of materials
 consider direct and indirect environmental impacts
 address the scarcity of raw materials
proposed indicator based on Raw Materials
Consumption is insufficient
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4. Pursue a lifecycle assessment
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• need to assess and quantify
potential environmental
impacts at all stages
• take into account:
 availability of raw material
 durability
 lifespan

5. Circular economy must acknowledge limits
• address sector specificities:
 define potentials to re-use and to
recycle products per sector
• access to raw materials as well as
separation and processing of
waste is key
• create a well functioning market
for recycled materials
 need for competitive prices
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ceramic
industry

6. A regulatory fit is essential!
• avoid setting a too strict and overambitious target as well as over-boarding
regulation
 no target on resource efficiency
• choose an appropriate indicator for resource efficiency including a
lifecycle assessment
• ensure a sector specific approach
 define potentials per sector to re-use and to recycle
 consider the economic viability of future obligations
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7. Thank you for your attention!