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Presented at JBoye Philadelphia 2015 #JBoye15 Track: Marketing Transformation How do you eat an elephant? One bite at a time, the same is true for Digital Transformation, which often can be an overwhelming task, spanning over different organizational teams and much data to consider. In many cases the initial analysis causes paralysis and too often never gets through to execution. This session will help you map the digital transformation roadmap by explaining: - How to use data and experience marketing to create lifetime customers, one step at a time - What other organizations have done to get started on this journey - How to identify your organizations most disconnected experiences

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