SEO Worst Practices and Local SEO Tips
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The document outlines bad SEO practices like overpromising results, using irrelevant broad keywords, employing blackhat techniques, and shady link building. It warns against changing metrics of success and notes these could be signs of poor SEO. The document advocates thorough keyword research, whitehat on-page optimization, building natural links, and consistent reporting to measure realistic goals.
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SEO Worst Practices and Local SEO Tips
- 1. SEO WORST PRACTICES Or... How Bad SEO Can Happen to Good People.
- 2. “TORTURE NUMBERS AND THEY’LL CONFESS TO ANYTHING” GREGG EASTERBROOK
- 3. Selling: Over-Promising Is it too good to be true? Did they do market research? Are there case studies of existing clients? Is there a Lack of Strategy?
- 4. The Right Way: Selling We do thorough research to determine potential for your site. We set realistic goals and then recommend strategies. Use Google Analytics and Webmaster Tools to see existing data.
- 5. Research: Wrong Keywords Do the keywords have: Relevance.....? Volume........? Specificity....? Are the keywords broad or long tail? Did you audit the keywords?
- 6. The Right Way: Keywords We create a keyword list with good volume, appropriate competition, and realistic ranking potential. Clients always edit and amend the list. They know their business better! We monitor and improve keywords based on conversion rates.
- 7. On-Page: Using “Blackhat” SEO Techniques Hidden Text, Doorway Pages, Keyword Stuffing, Oh My! Does your site pass a manual review? Is the User Experience improving?
- 8. The Right Way: Techniques We perform a full SEO audit and determine on-page changes to benefit the site. We implement New: Titles, Meta, Content, Pages if Necessary We only use Whitehat techniques that will pass manual review.
- 9. Off-Page: Shady Link Building Techniques Are the links just for search engines or for referring traffic too? Spammy Links? Links from a Link Network? Purchased Links?
- 10. The Right Way: Link Building We build “Hard Won Links”: Guest Posting, Niche Sites, Resource Sites, etc. Blogger Outreach Example: Badge Campaign
- 11. Reports: Changing Measures of Success Are the measurements changing? Are you getting more leads? Are you getting more traffic? How is your time on site and pages per visit?
- 12. The Right Way: Reporting Reporting should measure the same variables each month. Monthly gains should go along with strategy. We use Raven Reports to create unbiased and recurring reports.
- 13. Should You be Worried? Selling: Over-Promises & Too Good to Be True Statements Research: No Keyword Insight & Overly Broad Keywords On-Page: Uses Black Hat SEO Tactics Off-Page: Employs Shady Link Building Practices Reports: Shows Changing Measure of Success
- 14. SEO WORST PRACTICES Or... How Bad SEO Can Happen to Good People.
- 15. LOCAL SEO QUICK TIPS How to Dominate Local Search In One Day
- 16. What is Local Search?
- 17. Put Your Address on Every Page
- 18. Get 5 Reviews Right Away
- 19. Add Testimonials in hReview Microformat
- 20. Ask for Best-Ever Rating
- 21. Upload Lots of Photos to Google
- 22. Ask People to Upload Photos Too!
- 23. Add Coupons to Your Place Page
- 24. Add A QR Code as a Photo
- 25. Use WhiteSpark Citation Finder
- 26. What is a Structured Citation?
- 27. Use a Local Phone Number
- 28. LOCAL SEO QUICK TIPS How to Dominate Local Search In One Day
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