Online Communication Lesson 3 B / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games
The third lesson of Online Communication. Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components and Social Games. Flash materials, videos and some critical pages are not included. Educational use only!
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Online Communication Lesson 3 B / Y Generation, Social Media Fundamentals, Social Media Management, Social Media Guidelines, Social Media Components And Social Games
1. ONLINE COMMUNICATION III
Y GENERATION, SOCIAL MEDIA FUNDAMENTALS,
SOCIAL MEDIA MANAGEMENT, SOCIAL MEDIA GUIDELINES,
SOCIAL MEDIA COMPONENTS, SOCIAL GAMES
Dr. CEM ÇINLAR
26.11.2012
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2. Content
Social Media Guideline
Social Media Management
A Model for Start-ups
Social Games
Social Media Components
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4. Online Policies
- Empower customers & employees
- Risk management
- Protection & support
- Confidentiality & proprietary
- Transparency
- Responsibility
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5. Social Media Guideline
- Corporate code of conduct for employees who
post content on social media as part of their job
or as a private person
- Content to set expectations for appropriate
behavior and ensure that an employee's posts
will not expose the company to legal problems
or public embarrassment
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5
http://bit.ly/Shec4H
6. Social Media Guideline
Complete it before
social media
engagement
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7. Social Media Guideline
- Use it for brand pages
- Do not mandate that employees must use it with their
personal accounts
- Just share your knowledge
- Consider any legal ramifications of not following laws
- Confidentiality of trade secrets and information
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8. Advantages of The Guideline
- Develops social media strategy and improves social
media performance
- Gives everyone the key of collaboration
- Builds your online communities easier
- Responds to emergencies faster
- A direct impact on your success
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9. Disadvantages of The Guideline
- Limits the communication
- Limits style of the communication
- Hard to explain to the employees
- Hard to change once prepared
- Hard to follow & learn
- Resistance occurs
- Enreachment with case studies is a necessity
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11. Clearify These in The First Step
- Organisational network structure
- Primary responsibility
- Team of social media
- Management (daily interaction) & maintenance (agency)
- Reporter & analysist (evaluating)
- Weekends
- Monitoring tool
- Measurement details
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12. Clearify These in The Second Step
- Define your expectations and goals
- Platforms/sites
- Territory
- Match with your target audiences
- Style
- Engagement
- Conversation
- Reaction speed (in the following two hours suggested)
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13. Clearify These in The Third Step
- Content creation
- Affects on other relations
- Context
- List of unwanted subjects
- Link to other media plans
- Communications before and after launch
- Promoting your platforms/sites
- KPI & ROI & ROA
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18. SM Management Life Cycle
Real-time and Measuring relevant Active participation
relevant results results and testing of the
insights
Defining Analyzing and Decision for the events, Analysis and
The Keywords reporting of creating actionable insights, reports of
relevant results find out useful content evaluation
Improving Process
Liaise with the team (Corporate & Agency)
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19. Content vs Conversation
Content is The King
but first
Create a Conversation
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25. Social Media Socializing News Video Photo Bookmarking Music Viral Business
Sites Sharing Sharing Sharing Effect
Delicious
Digg
Facebook
Flickr
Google+
Linkedin
MySpace
Pinterest
Reddit
Slideshare
Stumbleupon
Soundcloud
Twitter
YouTube
25
Usable The Best Cem Cinlar 2012
34. Social Games
Reward Mechanisms:
Internal Motivation
(fun, power, love, meaning etc)
External Motivation
(points, badges, punishments, levels etc)
Reward = Motivation
http://bit.ly/TU1bKp
http://bit.ly/UPIOr0
Status—reaching the end of the race first could be replaced by a new title or being
referenced in the annual report as the main facilitator of success
Access—instead of unlocking secret levels maybe it’s about the opportunity to
participate in real world events like conferences or invites to executive meetings
Power—not just more weapons but maybe the chance to make budget or policy and
other creative decisions
Stuff—sometimes cash, sometimes things like gifts, trips and other real life experiences
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Online Communication 3 Cem Cinlar http://bit.ly/WnXOOa
35. Brand Types & SG
- Fashion and apparel brands : Shopping games
- Restaurant chains : City-building or restaurant-
management games
- Entertainment media brands : Nightlife games
- Consumer packaged good brands : Pet games
- Automotive companies : Car games
- Travel brands : Gambling games
- Credit and insurance companies : Resource
management and farming games.
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http://bit.ly/Tl8Wgf
36. Social Games
East-Side Games
GameDuell
IGG
Kabam
Kenshoo Social
King.com
Offerpop
PlaySpace
SGN
Social Point
Wooga
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http://bit.ly/R6iFZu
37. Social Games
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http://bit.ly/XLa4OX
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