1. Digital Asset Management!
for the Enterprise

2. MediaBeacon
● Over 20 years of organic
growth since founding by !
DAM guru Jason Bright
● Stable leadership team with
strong executive retention
● Global sales and support with
350+ Enterprise-class
deployments!
● OEM Partnerships with IBM
and Cognizant
● Industry Partnerships with
Google, Apple, Microsoft,
Adobe
● Strong growth roadmap,
both pure DAM and Esko
synergies
MediaBeacon is a mature DAM
company with a reputation for
strong technical leadership and a
track record of being attentive to
customer needs… MediaBeacon
has remained keenly attentive to the
needs of the market

3. Trends driving CPG adoption of
DAM Solutions
Increased use of rich media (video,
audio) in marketing
Increasing desire to utilize valuable
digital assets more
Drive to reduce product and
packaging time-to-market
Indirect spend waste reduction,
marketing is a large bucket
Need to contain marketing budgets
(through asset reuse)

4. MediaBeacon & Esko…
● Transform DAM from a media
repository with search function into
a fully integrated workflow solution
for creative production, storage
and reuse.
● Brings tangible ROI benefits for the
marketing organization.

5. Packaging Management…
PACKAGING
MANAGEMENT

6. Packaging + DAM !
extends Brand Knowledge
PIM/MDM
and others
BROADCAST
WEB and
SOCIAL
PACKAGING
MANAGEMENT
ENTERPRISE
DAM

7. What is MediaBeacon?
● World-class innovative rich media
management, search, and re-use
designed for global brands
● Flexible asset management solutions
that meet the demands of !
evolving business strategies
● Take control of your brand !
through its entire life-cycle: !
from brand ideation to development,
deployment and maintenance
● Increase speed-to-market by !
bringing accountability and !
consistency to asset re-use and
distribution

8. MediaBeacon Protects Brand Equity
1 Ensure global brand
consistency across content
distribution channels
2 Gain better control over
digital asset rights and
restrictions, reduce the risk
of copyright violations
3 Protect your brand and
reduce trademark litigation
exposure
4 Improve accountability and
consistency by streamlining
processes for reviewing and
retrieving assets

9. Ensure compliance with licensing

10. MediaBeacon Reduces Costs
1 Reduce external fees spent
on redundant work
2 Eliminate redundant
internal content production
activities
3 Improve content
repurposing to increase
return on investment for
marketing activities
4 Leverage activity & usage
reports for future planning,
allocation and strategy

11. Buying assets increases costs
Supplier
Brand
Management
Marketing
Packaging
Web &
eCommerce
Creative
Services
Supplier
Supplier
Supplier
Supplier

12. Taking ownership reduces costs
Brand
Management
Marketing
Packaging
Web &
eCommerce
Creative
Services

13. MediaBeacon Increases Revenue
1 Increase speed-to-market
through faster production
cycle times
2 Increase number of
marketing channels without
increasing costs
3 Enable targeted collateral
that better serves the
needs of specific selling
situations with minimal
effort, while adhering to
brand guidelines

14. Imagine if …
You could search once and find the single file of the truth
This alone can bring a 30m saving per user per week
You could manage the lifecycle of all assets centrally
Go from 20TB of data on loaded laptops to 8TB of the right data
You could create once, share and distribute
5 departments can use the same data; save 400% of media production costs
You could know who, what, how many, when…
Manage the solution with metrics on the assets, usage, users etc.
You could simply repurpose assets in the right formats
Deliver the assets in the right format the first time, saving 15m per week per asset