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7 tips de redacción para
Web, Blog y Redes Sociales
Lic. Cecilia Nuñez
1° Encontrá tu estilo
Profesionales: contá en 1° persona
Encontrá tu estilo
Emprendimientos: Planes + Hashtag
Encontrá tu estilo
Servicios: Inspiración + Diseño
Encontrá tu estilo
Medios: Humor ácido en Hashtags
Encontrá tu estilo
2° Pensá en tu cliente
Deseos, aspiraciones, hábitos, guiños
Pensá en tu cliente
Necesidad de info complementaria
Pensá en tu cliente
Gráfica que identifica cada grupo
Pensá en tu cliente
3° Reciclá
Materiales anteriores
Reciclá
Destacar info de la propia base
Reciclá
Respuestas de un concurso para generar nuevos temas
Reciclá
4° Simplificá
El título es TODO
Simplificá
Subtítulos
Simplificá
Escribí claro tu objetivo
Simplificá
5° Organizate
Objetivos de la campaña online
Qué necesita tu cliente + Qué querés decir = Ejes temáticos
Organizate
Consejos / Tips
Noti...
Objetivos de la campaña online
Gestionar pedidos con tiempo.
Organizate
Objetivos de la campaña online
Detective de temas
Organizate
Recopilar material
Objetivos de la campaña online
Prever recursos necesarios
Organizate
Objetivos de la campaña online
Calendario editorial
Organizate
6° Colaborá
Objetivos de la campaña online
Juegos entre marcas
Colaborá
Objetivos de la campaña online
Proyectos compartidos entre empresas
Colaborá
7° Desafiate
Objetivos de la campaña online
Desafiate
Nuevos hashtags
Nuevo estilo
Nuevas redes
Nuevos temas
Nuevos
formatos
7 tips de copywriting
Muchas Gracias!
www.BeeComunicacion.com
cecilia@beecomunicacion.com
Linkedin.com/in/cecilianunez
Cec...
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7 tips de copywriting para Web, Blog y Redes Sociales - Bee comunicacion en #semanadelcoworking

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Presentación brindada en Areatres Workplace en el marco de la #semanadelcoworking con Consejos de Marketing de Contenidos para la redacción en Web, Blog, Ecommerce y Redes Sociales

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    Sind Sie sicher, dass Sie …  Ja  Nein
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

7 tips de copywriting para Web, Blog y Redes Sociales - Bee comunicacion en #semanadelcoworking

  1. 1. 7 tips de redacción para Web, Blog y Redes Sociales Lic. Cecilia Nuñez
  2. 2. 1° Encontrá tu estilo
  3. 3. Profesionales: contá en 1° persona Encontrá tu estilo
  4. 4. Emprendimientos: Planes + Hashtag Encontrá tu estilo
  5. 5. Servicios: Inspiración + Diseño Encontrá tu estilo
  6. 6. Medios: Humor ácido en Hashtags Encontrá tu estilo
  7. 7. 2° Pensá en tu cliente
  8. 8. Deseos, aspiraciones, hábitos, guiños Pensá en tu cliente
  9. 9. Necesidad de info complementaria Pensá en tu cliente
  10. 10. Gráfica que identifica cada grupo Pensá en tu cliente
  11. 11. 3° Reciclá
  12. 12. Materiales anteriores Reciclá
  13. 13. Destacar info de la propia base Reciclá
  14. 14. Respuestas de un concurso para generar nuevos temas Reciclá
  15. 15. 4° Simplificá
  16. 16. El título es TODO Simplificá
  17. 17. Subtítulos Simplificá
  18. 18. Escribí claro tu objetivo Simplificá
  19. 19. 5° Organizate
  20. 20. Objetivos de la campaña online Qué necesita tu cliente + Qué querés decir = Ejes temáticos Organizate Consejos / Tips Noticias de la empresa Ofertas Fuentes de inspiración Noticias de la industria Cultura de Empresa Características del producto
  21. 21. Objetivos de la campaña online Gestionar pedidos con tiempo. Organizate
  22. 22. Objetivos de la campaña online Detective de temas Organizate Recopilar material
  23. 23. Objetivos de la campaña online Prever recursos necesarios Organizate
  24. 24. Objetivos de la campaña online Calendario editorial Organizate
  25. 25. 6° Colaborá
  26. 26. Objetivos de la campaña online Juegos entre marcas Colaborá
  27. 27. Objetivos de la campaña online Proyectos compartidos entre empresas Colaborá
  28. 28. 7° Desafiate
  29. 29. Objetivos de la campaña online Desafiate Nuevos hashtags Nuevo estilo Nuevas redes Nuevos temas Nuevos formatos
  30. 30. 7 tips de copywriting Muchas Gracias! www.BeeComunicacion.com cecilia@beecomunicacion.com Linkedin.com/in/cecilianunez Cecilia Nuñez

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