Creative has substantial impact on the success of a campaign. A good and effective creative can result in higher ROI. Bad creative can ruin your investment. Online allows you to test creatives quickly and by different metrics. Even tiny differences can have significant impact on the performance of ads.

1. Cecilie Burleson • Online Sales Manager • Stephens Media/West Hawaii Today • August 2013
The Importance of Creative Design
CreaBve has substanBal impact on the success of a campaign. A good and effecBve creaBve
can result in higher ROI. Bad creaBve can ruin your investment.
Online allows you to test creaBves quickly and by different metrics. Even Bny differences
can have significant impact on the performance of ads.
DESIGNER 1
Impressions: 4,300
Clicks: 20
CTR: 0.47%
DESIGNER 2
Impressions: 2,666
Clicks: 3
CTR: 0.11%
WINNER!