This document summarizes a presentation on partnerships between museums and corporations. It discusses how museums can help corporations reach customers and gain credibility through sponsorships. The presentation outlines challenges in the current environment where corporate sponsorship funding is declining. It provides strategies for museums to be more proactive in partnering with corporations, such as tailoring selection strategies, offering better benefits, and finding new ways to fund exhibitions beyond sole reliance on sponsorship dollars.

1. THE CREDIBILITY FACTOR Museums & Corporate Support American Association of Museums “ Bridges to the World” 97 th Annual Meeting May 18-22, 2003 Portland, Oregon

2. This presentation is sponsored by: Doing business by doing good.™

4. The Big Picture John H. Good PRESIDENT & CEO [email_address]

6. Giving Interests of Companies Source: AAFRC Trust for Philanthropy / Giving USA 2002

7. 2003 Sponsorship Projections Source: 2002 IEG, Inc. All rights reserved.

11. The Corporate Point of View Wendy Fukamaki SR. MGR., COMMUNITY RELATIONS MARKETING [email_address]

17. The Museum Perspective Nancy Lynn DIRECTOR OF TRAVELING PROGRAMS [email_address]

24. Creative Solutions for Tough Times Melissa Richardson Banks PRESIDENT [email_address] Doing business by doing good.™

30. The Marketing Umbrella ADVERTISING PR DIRECT MAIL WORD OF MOUTH SIGNAGE EMAIL SPECIAL EVENTS Sales Your Museum M A R K E T I N G COLLATERAL MATERIALS FRONT LINE STAFF WEBSITE PROPOSALS VOLUNTEERS

32. THE CREDIBILITY FACTOR Museums & Corporate Support American Association of Museums “ Bridges to the World” 97 th Annual Meeting May 18-22, 2003 Portland, Oregon