Campaigning

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A presentation to accompany an activity planning a campaign

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Campaigning

  1. 1. Campaigning 1
  2. 2. Campaigning can be about…..• Raising awareness of a particular issue• Letting people know your views• Challenging decisions• Trying to change things
  3. 3. Before you start your campaign•Do you care enough to keep going despite set backs?•Have you got all the facts - not just facts and figures,but stories to share too?
  4. 4. What you need to think about first•Who are you trying to influence?•Why - what do you want to tell them or get them to do?•What is the best way to communicate with the peopleyou want to influence? Facebook
  5. 5. Some different ways to take Action Events Petition Leaflets facebookUse the media Social Media Demonstrations Speak to your local councillors Press release Write to your MP
  6. 6. Planning your campaignAs your campaign continues -•Listen to people (can use social media)•Check to see what progress you have made.•Celebrate with your supporters, let people know whathas been achieved.•Thank people who have helped,
  7. 7. To run a campaign you will need …• Real determination and commitment• A good sense of humour.• To be able to get together people and groups who care about the same thing.• People with different skills - – Creative people with original ideas – Someone with good public speaking skills. – People who can put on meetings and organise events. – People who can make and send out flyers.
  8. 8. Politics• There are 650 Members of Parliament – do you know who yours is.• Parliament in London is where MPs meet and decide new laws.• Closer to home councillors are elected to make decisions that affect people in their area (about education, social services, dustbins, roads, libraries, swimming pools, housing ….).• There will be 3 for each part of the council area. Do you know the names of yours?
  9. 9. How are Laws made?New laws may be made because –• The government promised in their election manifesto; • A government department thinks it’s needed; • Pressure groups influence the government; • Experts influence the government; • They are needed because of the European Union.
  10. 10. How are Laws made?•There may be a Green paper first - a discussion document.This gives us a chance to tell government what we think.•White paper – follows a green paper and says what thegovernment plans to do.•Before a law is made it is known as a bill.•It goes to the house of commons 3 times for MPs to talkabout it and vote on it.•If it’s agreed in the House of Commons it then goes to betalked about in the House of Lords.•The final step is for the Queen to approve it.
  11. 11. Local politicsYou can speak to your councillorsA partnership board is a meeting of professionals,service users and family carers. This is a group thatcan shape the services in their local area.How are you represented?
  12. 12. Planning a demonstration• Get as many people as you can to come• Get permission from the police• Contact the media• Organise transport• Make banners• Have speakers• Have people who will talk to the media
  13. 13. Petitions You need a clear statement for people to agree to.You must get a lot of people to sign your petition.You will need their names and addresses.You can set up a petition on the internet. If it gets atleast 100,000 signatures, it will be considered fordebate in the House of Commonshttp://epetitions.direct.gov.uk/
  14. 14. Social MediaFacebook https://www.facebook.com/Twitter http://www.twitter.comLinked In http://www.linkedin.comBambuser http://bambuser.comYou Tube http://www.youtube.com/Blogging http://wordpress.com/A blog about social care & social mediahttp://shirleyayres.wordpress.com/
  15. 15. Writing a press release – top tips•Know your media•Keep it short•Send it in the body of an email, not as anattachment•Don’t put your logo in Human interest stories Controversy or scandal Unusual, original events Photo opportunities (Local) celebrity
  16. 16. Talking to the media – top tips•Be clear, positive and confident•Know the facts and be ready to back them up•Link what’s happening now to what couldhappen in the future•Be reliable•Get to know people in the media, buildrelationships•Listen to advice•Be patient and determined

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