Digital branding best practices and taking control of your online presence.

1. Create Your Brand
Cathy Rubey BA ’92
Digital Branding Best Practices &
Taking Control of Your Online Presence
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2. Strengthening your digital presence
strategically can make a world of
difference in your professional journey.
Decide how you want to be perceived
online, the rest of the pieces will fall
into place.
So What’s the Strategy and How About Some Tactics?
www.slideshare.net/cathyrubey
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3. #Branding Goals
 Make Your Brand Consistant On-line and Off
 Differentiate Yourself From Your Peers/Competition
 Diversify Your Presence (SM, Blog, WPapers, etc)
 Validation Find Strategic Partners and Engage
 Shine - Show Your Personality, Help Others
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4. Sound Good? Let’s Get
to Work
Branding To Do List.
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5. Google Yourself
Focus on Those Websites Listed on the First Page
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8. #After the Google part 1
Fix Incorrect Info
Fix Incorrect Info
Fix Incorrect Info
Fix Incorrect Info
Then....
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9. SOCIAL NETWORKS
Pick a Few But Don’t Spread Yourself Too Thin
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10. #After the Google part 2
Add Profile Pic (a good one)
Check Privacy Settings
Choose “work or personal”
Fix Incorrect Info
Then....
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11. Link Social Networks
And Connect Them to Each Other
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and then connect them to...
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13. Your Website
Your Website is Your Online
Business Card
About
you
Links
Media
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14. Time saver trick: Buy
your domain name and
point it to your LinkedIn
profile.
“
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15. Be the Go-To Person in Your Field
Establish Your Expertise Online
1. Published? Great, post it and link it. Media too.
2. External Blog site: WordPress, Blogger.
3. Communicate, engage, and answer questions: post
in forums, join conversations, or answer questions at
least twice a week in your preferred network (FB, Tw,
LI, etc).
4. Use content to build relationships: build strategic
partnerships within your field’s community, (e.g. guest
blog for another person or brand in your area of
speciality, referrals, share others’ knowledge base and
it’s a win-win).
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16. Evaluate Results
1. Feedback is given in Retweets, in emails, in mentions, in conversations.
2. Figure out how YOU measure success? Revenue? Followers? Fans?
Opportunities? Phone calls? Set your own measures up front. What are people
saying about you? Who is following you and how many followers/subscribers do
you have? Google yourself or your department/school and see for yourself.
3. What are people saying about you? Who is following you and how many
followers/subscribers do you have? Then Google yourself, again (add a negative
Google alert too).
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17. #Case Studies
 alexisgrant.com
 BeerMike.com
 Accident-Law.com
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18. www.slideshare.net/cathyrubey
Thank You!
www.InGe-Inc.com
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