New visual platforms and strategies pop up every day. It can be difficult to distinguish a hot new trend from just another shiny object. In this discussion, panelists break down the latest trends and platforms so you can invest your time wisely, engage your internal and external stakeholders and expand your reach. Learn: How live-streaming apps like Periscope and Meerkat work and how they can be leveraged by brands Tips and tactics to grow your followers on Periscope Ways brands and business can effectively use these new tools.

1. HELLO
MY NAME IS
Trendsetter
Platforms & trends to
maximize your visual
communications
Presented by Cathy Hackl

2. About me...
CEO of Globally Social
Professor at IE Business
Periscope Summit PR
director

3. Meerkat
- Launched for iOS on Feb. 27.
- Rose to fame during SXSW.
- Became available for Android on May 1.
- Top features: Web interaction, scheduled posts,
partnership with Facebook, "mobbing" and Emoji support.

4. #Meerkat streams increased by 256%
after releasing their Android version.
Source @AlexPettitt

6. Periscope
- Acquired by Twitter in January.
- Launched for iOS on March 26.
- 1 million users in 10 days.
- Launched for Android on May 26.
- Proclaimed "winner" of #MayPac fight.
- Top features: Integration with Twitter,
available for replay for 24 hours, hide
chat, & hearts.

9. "There were 36,500 tweets about
#Periscope on #Android yesterday.
Compare that to the day before, just 136
tweets about #Periscope and #Android."
~ @Alexpettitt

10. via
@scottcroucher

13. Educate
Entertain
Engage
The three E's for
successful
live broadcasting

14. 5 Quick Tips for Rocking at Periscope
or Meerkat
- If you’re serious about streaming,
invest in equipment.
- Make sure your battery is fully
charged or that a charger is nearby.
- Ensure you have good WiFi or a 4G
connection from where you will be
broadcasting from.
- Always introduce yourself at the
beginning of your stream and
throughout the scope.
- Title, title, title. Make sure you title
catches the attention of viewers.

15. Brands using Periscope effectively

17. How brands can use live
streaming apps.
- Photo shoots
- Product demos and reviews
- Interactive customer service
- Influencer takeover
- AMA's
- Interviews with employees,
customers, C-suite
- Breaking news
- Share promotions or deals
- Conferences/panel discussions
- Tours of retail spaces
- Connect with journalists
- Reach new markets
- Behind the scenes
- Monitor competitor's strategies
- Respond to PR crisis

18. Any additional questions:
Follow me @CathyHackl
on Twitter, Periscope & Meerkat.

19. @iSocialFanz
@ScottCroucher
@AlexPettitt
@RobertCStern
@Euromaestro
@DaveShrein
@ScottBudman
@Feynwoman
@JenaNesbitt
@RyanSteinolfson
@JonErlichman
@DanMoore
@Ryan_A_Bell
@KatieLance
@Revbeej
@MarkShaw
@AlexaRoseCarlin
@KirkFox