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Credibility
    Word of Mouth                                            Peer Influence
                                     Low Cost                                                                               Solutions


                                                                                     Higher ROI

                                                                                                                             SEO



                                                                                                       Value
                                                                                                    Proposition




                                                                                                               Testimonials

                                                                   Repurposed
                                                                     Content

                                                                                                                     Why?
             What?




                                                                                                       Story Format




               91%                                               71%
                                                                                                                    Who?




                64%                                               32%

                                                                       Elements of a successful case study




              How?


                                                               For detailed information, please contact Catherine’s at www.catherinephams.com.
Catherine’s is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials.

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Elements of a successful case study

  • 1. Credibility Word of Mouth Peer Influence Low Cost Solutions Higher ROI SEO Value Proposition Testimonials Repurposed Content Why? What? Story Format 91% 71% Who? 64% 32% Elements of a successful case study How? For detailed information, please contact Catherine’s at www.catherinephams.com. Catherine’s is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials.