Top 10 tips for more engaging video content See more at: http://bit.ly/1LVDD8s

1. 80% of online visitors will watch a
video compared to 20% who would
rather read the entire content.
Play to your company’s strengths.
Know Your Audience
#2
80%
#4
Video content in search engine re-
sults is becoming more useful. Make
sure potential customers find you as
soon as their search results load.
Focus on Keywords
#1
#3
100 millions
TOP 10 TIPS FOR MORE
ENGAGING VIDEO CONTENT
Ten tips for more engaging video content are listed below
Good video marketing strategies
increase our chances of being
ranked on the first page of Google
Websites with video content hold
viewers’ attention for more than
2 minutes on average compared
to websites with no videos
12%
08%
30%
300 hours of video are uploaded to
YouTube every minute
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20%
16%
89%
57%
77%
09%
ELEMENT
Every day, people watch hundreds of
millions of hours on YouTube and
generate billions of views.
Every day, 100 million internet users
watch online videos. That’s why
make it worth their time to watch
your videos.
Tell and Show Viewers
the Benefits of Watching
Try using testimonial videos,
case studies or even video ani-
mation.
Be diverse.
Plan out Your Video
Connect with your viewers.
Know what they are looking for
and the type of information
they need.
Show Passion and Energy
Don't be afraid to stand out. So-
metimes, people are looking for
someone who takes risks and is
not afraid to try something new.
Trust Your Instincts and
Take Some Risks
Be creative with your headline. Use
graphs or even cartoons. You want
the watcher to want to watch your
video.
Grab Attention with Your
Headline
Keep your videos engaging. By 2017,
it is estimated that 74% of all inter-
net traffic will be video.
Make Sure Your Message
Is Memorable
You want them to have some que-
stions. You want them to contact
you to get additional information.
Don't Try to Close the
Sale with the Video
You can have the best video with
fabulous color but if the sound is not
good, people will not want to watch
your video.
Have Good Video Sound
#5
#6
#7
#8
74%
#9
#10
20%
Infographic produced by THE SEEN
www.the-seen.com
Video content plays a crucial role in our online marketing campaigns