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What to Measure Socially. Key Metrics

Knowing what key metrics to measure socially is essential to your marketing success. Travel and tourism pros use these metrics to integrate social and traditional marketing to measure reputation, relationships and referrals.

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What to Measure Socially. Key Metrics

  1. 1. Social Media What to Measure Catherine Heeg
  2. 2. Measure & Monitor 96% measure number of fans and followers, 89% measure traffic, 84% measure mentions, 55% track share of voice, and 51% track sentiment. (Source: Awareness, Inc.)
  3. 3. Plan Repurpose Customize Measure
  4. 4. Source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smarter- more-original-more-effective/ Measurement tactics Emphasis on pure financial metrics is waning
  5. 5. http://searchenginewatch.com/article/2067457/6-Key-Metrics-for-a-Social-Media-Measurement-Dashboard-Best-of-SEW-2010-4 6 Key Metrics to Measure #1 Gross Views
  6. 6. Facebook Page Views Paid Reach Pinterest Blog Instagram You- Tube Followers Followers Twitter Channel views
  7. 7. 6 Key Metrics to Measure #2 Connections
  8. 8. Facebook Fans Post likes Pinterest Subscribers Blog LinkedIn You- Tube Group comments Re-Pins Retweets Twitter Subscribers
  9. 9. 6 Key Metrics to Measure #3 Audience Engagements
  10. 10. Facebook Comments Shares Pinterest Comments Blog LinkedIn You- Tube Post comments and shares Comments @ mentions Twitter Comments
  11. 11. 6 Key Metrics to Measure #4 Social Media Referrals
  12. 12. Website Web analytics Referrals
  13. 13. 6 Key Metrics to Measure #5 Social Media Conversions
  14. 14. Value Measure Social Conversions Total Conversions
  15. 15. 6 Key Metrics to Measure #6 My Engagements
  16. 16. Pinterest Facebook Blog LinkedIn You- Tube Twitter Google+ Instagram YOUR own activity
  17. 17. YOUR Metrics to Measure Custom metrics for your business
  18. 18. Your Goals Your custom measurements Growth
  19. 19. Click here for more info www.cmsspeaking.com
  20. 20. Build your Biz Travel, Tourism and Hospitality pros, join the conversation and grow your business. Click below for more social media knowledge for our industry.
  21. 21. Knowledge without Action is like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg