Are You Breaking the Law with Your Photos
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Don’t get burned by using images from the wrong place. Conquer the mysteries of photo rights and usage. Rights managed, royalty free & public domain image licensing.
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Are You Breaking the Law with Your Photos
- 1. Are you Breaking the Law with your Photos? Catherine Heeg
- 9. If it doesn’t have a Copyright notice (C in a circle ©) I can use it anytime, anywhere. Fact or Fib?
- 10. If it doesn’t have a Copyright notice (C in a circle ©) I can use it anytime, anywhere. Fib!
- 11. I can just Google and use an image from my search. Fact or Fib?
- 12. I can just Google and use an image from my search. Fib!
- 14. Rights Managed Image License Key Take Aways: • Exclusive and time-limited use of an image • Pay per use • Expensive, but worth more • History • Assurance More Details Rights Managed Sources: Getty Images
- 15. GettyImages
- 16. Royalty Free Image License Key Take Aways: • One-Time fee • Freedom to use multiple times without paying a royalty each time. • NOT Exclusive • Model and property released • Can’t distribute to friends or colleagues More details Royalty Free Sources: Fotolia, CanStock, Getty Images
- 20. Public Domain Image License More Details Public Domain Sources: Pixabay, Morguefile Key Take Aways: • Free for commercial or personal use • No permission required unless…. • Attribution is suggested, but not required • Some sites offer mixed images (public domain, creative commons and royalty free) Check the license
- 23. Morguefile
- 24. Morguefile
- 25. I can just edit Pixabay images and add text and use socially. Fact or Fib?
- 26. I can just edit Pixabay images and add text and use socially. Fact!
- 27. Creative Commons Image License More Details Creative Commons Sources: Flickr or Compfight Key Take Aways: • Artist can choose how their images will be used; • CC0 – artist has relinquished all rights • CC2 – user must provide attribution • Ready to use and freely available BUT there are 6 types of licensing. • Ensure the image is licensed for the particular use.
- 29. Important! Google Images - Advanced Search
- 30. Important! Google Images - Advanced Search
- 31. Secrets 1. Choose images that speak loudly
- 32. Secrets: 2. Purchase from reliable sources
- 33. Secrets: 3. Maintain your own library
- 34. Secrets 4. Catalog images by topic
- 35. Secrets 5. Edit the image name to include source of the image
- 36. http://thevisualcommunicationguy.com/wp-content/uploads/2014/07/Infographic_CanIUseThatPicture4.jpg
- 38. Tweetswith images receive 150% more retweets than tweets without images.
- 39. Source: BuzzSumo Facebookposts with images see 2.3X more engagement than those without images.
- 40. If it’s on the Internet and others wrote or created it, do not use it without their permission. Source: http://blog.webcopyplus.com/2011/02/14/legal-lesson-learned-copywriter-pays-4000-for-10-photo/ https://pixabay.com/en/blog/posts/public-domain-images-what-is-allowed-and-what-is-4/
- 41. Choose Wisely
- 44. Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Catherine.heeg@cmsspeaking.com cmsspeaking.com Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did do. Mark Twain