2. What is a BMW?
•BMW means, BayerischeMotorenWerke
(Bavarian Motor Works)
•For over thirty years, BMW’s are known to be
the benchmark of premium sports automobiles
•BMW cars are reputably known for their
performance and craftsmanship.
•BMW strives to keep their title of being the
“ultimate driving machine”

3. BMW’s History
•Franz Josef Popp was the key founder of
BMW
•Before BMW built automobiles they built,
aircraft engines and airplanes.
•In 1917, BMW built airplanes for the German
Military.
•In 1923, BMW then started manufacturing
motorcycles.
•BMW first automobile was built in 1929 in
Berlin, Germany.

4. History
Before BMW built cars, they built motorcycles
in Munich, Germany.

5. The change of logos throughout time.

6. Company
BMW Head quarters Munich, Germany

7. Company
•The CEO of BMW is Norbert Reithofer
•BMW was first founded in 1916
•BMW’s first plant was in Munich, Germany
•BMW bought Mini from Rover
•They also own Rolls Royce.
•There are more than three-thousand BMW
dealers worldwide.

8. Company
 BMW has manufacturing plants in Germany, South
Africa, England, and the United States.
 Careers can be found on their websites and on
linkedin.com
 They provide internships and BMW’s STEP program
 (step program)- graduate from tech school with a 3.0 gpa
and join BMW technical services.
 Company bought DesignWorksUSA where they provide
training and design their products.
 over one hundred thousand employees work for BMW.

9. BMW’s New Marketing
Venture

10. BMW’s New Marketing Venture
 BMW has a new campaign slogan, “Joy is BMW”.
 Their new slogan is to bring the joy of driving to life.
 The slide shows that the new slogan captures
happiness to promote output.
 Jack Pitney VP of Marketing says, this slogan was
introduced at the start of the economy’s recession to
recapture the consumers.
 Pitney noted that studies have shown in a recession,
brands that do the best are those that are authentic,
purpose-driven brands that have defined themselves
over decades as being true to their core purpose and
that is why he is behind this new slogan.

11.  BMW focuses on emotion to create a new advertising
market in today’s auto industry.
 They gather traditional ideas and innovate them to
continue BMW’s future.
The Past
The Present The Future

12. Advertising
 BMW advertises their markets to auto enthusiasts and
ambitious consumers.
 BMW advertises in various ways to attract all groups.

13. Advertising

14. Advertising

15. Achievements
•BMW’s has been awarded Car & Driver’s editor’s choice awards
for over 30 years.
•BMW’s continues to manufacture over one million cars
annually.
•In 2006, The BMW 3 Series was awarded World Car of the Year.
•The only car company that did manufactured
airplanes, motorcycles, and automobiles.
•BMW owns and manufactures, Rolls Royce and MINI.
•BMW is one of world’s top ten automobile makers.

16. Products

17. Sedans:
•3-Series
•5- Series
•7- Series

18. Coupes & Convertibles:
 1-Series
 Z4

19. Coupes & Convertibles:
 3- Series
•6-Series

20. SUV’S
 X3
 X5

21. Presented by:
Casper Yim