Caserta Concepts, Datameer and Microsoft shared their combined knowledge and a use case on big data, the cloud and deep analytics. Attendes learned how a global leader in the test, measurement and control systems market reduced their big data implementations from 18 months to just a few. Speakers shared how to provide a business user-friendly, self-service environment for data discovery and analytics, and focus on how to extend and optimize Hadoop based analytics, highlighting the advantages and practical applications of deploying on the cloud for enhanced performance, scalability and lower TCO. Agenda included: - Pizza and Networking - Joe Caserta, President, Caserta Concepts - Why are we here? - Nikhil Kumar, Sr. Solutions Engineer, Datameer - Solution use cases and technical demonstration - Stefan Groschupf, CEO & Chairman, Datameer - The evolving Hadoop-based analytics trends and the role of cloud computing - James Serra, Data Platform Solution Architect, Microsoft, Benefits of the Azure Cloud Service - Q&A, Networking For more information on Caserta Concepts, visit our website: http://casertaconcepts.com/

1. Benefits of the Azure cloud
James Serra
Big Data Evangelist
Microsoft
JamesSerra3@gmail.com

2. About Me
 Microsoft, Big Data Evangelist
 In IT for 30 years, worked on many BI and DW projects
 Worked as desktop/web/database developer, DBA, BI and DW architect and developer, MDM
architect, PDW/APS developer
 Been perm employee, contractor, consultant, business owner
 Presenter at PASS Business Analytics Conference, PASS Summit, Enterprise Data World conference
 Certifications: MCSE: Data Platform, Business Intelligence; MS: Architecting Microsoft Azure
Solutions, Design and Implement Big Data Analytics Solutions, Design and Implement Cloud Data
Platform Solutions
 Blog at JamesSerra.com
 Former SQL Server MVP
 Author of book “Reporting with Microsoft SQL Server 2012”

3. Agenda
 Cloud Overview
 Azure Overview
 Hybrid Cloud
 Demo: Azure IaaS
 Demo: Azure PaaS

5. Are you in the air conditioning business?
You are if you have an on-prem datacenter!

6. “Cloud is a given. CIOs no longer ask whether they should
use cloud, but rather how.”*
“55% of CIOs indicated they
would source all their critical
apps in the cloud by 2020.”***
Reduce
costs and
inefficiencies
Increase revenue
with existing assets
Create
new business
models
*”Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy,” Forrester, Liz Herbert, January 2015
**Forrester, 2014
***Smith, David Mitchell et al. Predicts 2014: Cloud Computing Affects All Aspects of IT. Gartner, Inc. December 4, 2013.
****IDC, CIO webinar, 2014
Business is powered by the cloud
“Traditional on-premises data
storage is four times the cost
of cloud storage.”**
“Seventy percent of CIOs
will embrace a cloud-first
strategy by 2016.”****
Improve efficiency Enable innovation Transform your business

7. We want you to be at the center of application innovation

8. The next strategic opportunity is here
How do you use
technology
innovation…
Mobile Big dataCloud Social
Customer
growth
Embrace
new models
Increased
productivity
Real-time
insights
to architect
business
innovation?
?

9. Who manages what?
Infrastructure
as a Service
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
ManagedbyMicrosoft
Youscale,make
resilient&manage
Platform
as a Service
Scale,Resilienceand
managementbyMicrosoft
Youmanage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
On Premises
Physical / Virtual
Youscale,makeresilientandmanage
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Software
as a Service
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Scale,Resilienceand
managementbyMicrosoft
Windows Azure
Virtual Machines
Windows Azure
Cloud Services

10. Cloud & IT Strategy
SaaS
(Software as
a Service)
Public Cloud Platforms
Physical
Virtual
?

11. • On-demand self service
• Pay for what you
use/Measured service
• Multi-tenant/Resource
pooling
• Rapid elasticity/Hyper-scale
• Broad network access
Virtualization is not a private
cloud!
5 Tenets of Cloud Computing

12. Cloud is a new way to think about your datacenter
Servers Services

13. Costs and time to market impact responsiveness to business strategy and
opportunities…
• Provide the ability to experiment and innovate
• Low barrier of entry and quick time to market
• New workloads and uses for IT
• Iteration speed (fail fast)
• Shift from CAPEX To OPEX
Agility is Main Reason Customers Move to the Cloud

14. HARDWARE
COST
SOFTWARE LICENSE
COST
CORE SERVER LABOR COST
Providing managed capacity to support a workload
WORKLOAD-SPECIFIC LABOR
Specific workload-related operational costs
FACILITIES COST
Lights, power, cooling, floor space, per workload
IMPLEMENTATION COST
Planning, project, configuration and deployment costs per workload
Innovate
Experiment
Invest
Cost Savings Will Shift to Innovation

16. Hyper scale Infrastructure is the enabler
30 Regions Worldwide, 22 Generally Available…
 100+ datacenters
 Top 3 networks in the world
 2.5x AWS, 7x Google DC Regions
 G Series – Largest VM in World, 32 cores, 448GB Ram, SSD…
Operational
Announced/Not Operational
Central US
Iowa
West US
California
East US
Virginia
US Gov
Virginia
North Central US
Illinois
US Gov
Iowa
South Central US
Texas
Brazil South
Sao Paulo State
West Europe
Netherlands
China North *
Beijing
China South *
Shanghai
Japan East
Tokyo, Saitama
Japan West
Osaka
India South
Chennai
East Asia
Hong Kong
SE Asia
Singapore
Australia South East
Victoria
Australia East
New South Wales
India Central
Pune
Canada East
Quebec City
Canada Central
Toronto
India West
Mumbai
Germany North East **
Magdeburg
Germany Central **
Frankfurt
North Europe
Ireland
East US 2
Virginia
United Kingdom
RegionsUnited Kingdom
Regions
US DoD East
TBD
US DoD West
TBD
* Operated by 21Vianet ** Data Stewardship by Deutsche Telekom

17. Cloud Services
Load Balancer
WEB ROLE
INSTANCES
Tables/NoSQL
TYPE Y
STORAGE SOLUTIONS
Database
CACHE
Blobs/Files
TYPE X
QUEUE
Virtual Machines
VIRTUAL MACHINES
STORAGE BLOBS / FILES (Virtual Disks)
…
Windows
Linux
SQL
GalleryLoad Balancer
VIRTUAL
NETWORK
COMPUTE
Virtual
Machines
Get full control over a server in the
cloud and maintain it as your
business requires.
Cloud
Services
Managed Virtual Machines with
specific web and worker roles that
are stateless
Batch
For running large scale parallel and
high performance computing
(HPC) applications
Scheduler
Create jobs that run reliably on
simple or complex schedules to
invoke any type of service.
Remote App
Access Windows apps that run
within the Service on VM’s from
any device and any location.
NETWORKING
Virtual
Network
Provision and manage VPNs in
Azure and securely link to your on-
premises IT infrastructure.
Express
Route
Connect on-premises and cloud
data centers directly through
dedicated, non-internet lines.
Traffic
Manager
Load-balance incoming global
traffic across multiple services
running in multiple data centers.
IDENTITY & ACCESS
Active
Directory
Identity and access management
for cloud applications and ability to
link to on-premises Server AD.
Multi-Factor
Authentication
Safeguard access to data and apps
with additional physical layer of
security control.
MEDIA & CDN
Content Delivery
Network (CDN)
Cache content for your apps at
100’s of edge locations to improve
user experiences.
Media
Services
Range of services that support
video on-demand and live
streaming workflows.
WEB & MOBILE
Web Apps
Managed web platform, get
started for free and scale as you
go using many tools/ languages.
Add backend capabilities to mobile
apps, with native client support on
most device platforms.
Mobile
Apps
API
Management
Publish and Manage APIs to
developers, partners and
employees securely and at scale.
Create and surface your app logic
as APIs for other services and apps
to consume.
API
Apps
Logic
Apps
Build/execute business processes
by linking your own custom API’s
with an API Gallery/Marketplace
Notification
Hubs
Deliver millions of cross platform
push notifications from any
application backend, anywhere.
GALLERY DEPLOY
YOUR
CODE
APP
TYPES
Load Balancer
API MARKETPLACE…
API APP WEB APPLOGIC APP MOBILE APP
Windows Phone
iOS
Android
Nokia X
Windows Store
iOS
Android
HTML5/JS
APP
INSTANCES
App Service
STORAGE & BACKUP
Backup
Managed service that handles
backup/restore of Windows Server
machines/backup agent.
StorSimple
Automated, policy driven solution
to extend on-premises primary
storage for backup / DR.
Site
Recovery
Coordinate replication and
recovery of System Center private
clouds
Storage Blobs
& Files
Store binary application data and
web content – store for dedicated
and shared virtual disks for VM’s
Import/Export
For massive data transfer – ship
encrypted disks to move data
in/out of blob storage.
DATA
SQL
Database
Managed relational database
service with high availability and
selectable performance levels.
DocumentDB
Store/retrieve millions of JSON
objects from a highly scalable
NoSQL document database.
Redis
Cache
Make applications scale and be
more responsive under load by
keeping data closer to app logic.
Search
Managed, scalable search service
for your apps, create tunable
search results and ranking models.
Tables
Massive scale for semi-structured
key/value type data in this
schema-less NoSQL store.
ANALYTICS
HDInsight
Big Data (based on Apache
Hadoop) analytics that integrate
easily with Microsoft Office.
Machine
Learning
Mine historical data with compute
power to predict future trends or
behavior.
Stream
Analytics
Process data streams in real-time
to discover and react to trends.
Data
Factory
Ingest data from multiple sources
to combine into a cloud based
Data Warehouse.
Event
Hubs
Ingest, persist, process millions of
events per second from millions of
devices.
Ingest, persist, process millions of
events per second from millions of
devices.
Mobile
Engagement
DEVELOPER SERVICES
Visual Studio
Online
Store code, plan and track
projects, build, deploy and test
apps in the cloud collaboratively.
Application
Insights
Analyze app usage, availability and
performance to detect issues and
solve problems proactively.
MANAGEMENT
Automation
Run durable PowerShell scripts to
automate frequent, long running,
complex Azure tasks.
Portal
Web based experience to
provision, control and monitor all
Azure services.
Operational
Insights
Analyze and troubleshoot on-
premises IT infrastructure without
using instrumented code.
Key
Vault
Safeguard and control keys and
secrets in cloud scale hardware
security modules.
HYBRID INTEGRATION
Biztalk
Services
Build EDI and Enterprise App
Integration (EAI) solutions in the
cloud.
Hybrid
Connections
Connect apps in Azure with on-
premises resources without a VPN
or dedicated line.
Service
Bus
Messaging capabilities (pub/sub,
queues) and on-premises to cloud
connectivity solution.
Storage
Queues
Simple message queue for
application de-coupling
architecture for scale out.
Store /
Marketplace
Find and manage other services
provided by third parties.
VM Depot
Find free open source VM images
that you can download and run in
Azure Virtual Machines.
COMMERCE

19. Operating
System
Data
Development
Tooling
DevOps
Application
Templates

21. Azure Stack
Power of Azure in your
datacenter

22. The Azure Platform Strategy
Public, Global, Shared DatacentersMicrosoft Azure Stack
& Cloud Platform System
Security&
Management
SaaS
(Software as a Service)
O365, CRM, VSO etc…
+
3rd Party SaaS Solutions
Public
Cloud
Platform
Hybrid
Operations
Security&
Management
Hybrid
Operations

24. ** - Only Web Apps is in TP1, * - not in TP1

26. Geo-storage replication
 3 copies locally, another 3 copies in different region
 Built-in high availability
 Build-in disaster recovery
Defend against regional disasters
Geo replication

27. Scale VMs

28. Scale VMs
PowerShell script

29. VM Gallery Images via Azure Marketplace
Certified pre-configured software images (734)

30. Azure Quickstart Templates
Free community contributed templates (336)

32. Reads are completed at the primary
Writes are replicated to secondaries
Single logical database
Write
Write Ack
Ack
Read
value write
Ack
Critical capabilities:
 Create new replica
 Synchronize data
 Stay consistent
 Detect failures
 Failover
 99.99% availability
High-availability platform

33. Scale DTU’s

34. Scale DWU’s

35. Setup Disaster Recovery

36. How will the cloud affect my job?
 Do you enjoy calls at 3am that the server is down?
 Would you rather work on building solutions than waiting for something to break?
 Think how valuable you will be if you have gain experience moving workloads from on-prem to the cloud
 We will still need DBA’s, but won’t need to build and manage IT infrastructure (transition to cloud architect)

37. Q & A ?
James Serra, Big Data Evangelist
Email me at: JamesSerra3@gmail.com
Follow me at: @JamesSerra
Link to me at: www.linkedin.com/in/JamesSerra
Visit my blog at: JamesSerra.com (where this slide deck will be posted via
the “Presentations” tab)