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Media Buyers Survey,[object Object],June 2010,[object Object]
What companies do you typically use when placing DOOH* Media?,[object Object],1.5%,[object Object],4.5%,[object Object],94%,[object Object],*Digital Out Of Home defined as large off premise digital bill boards,[object Object]
When asked to define large companies:,[object Object],3% all other,[object Object],97%,[object Object],Identified Lamar, Clear Channel, or CBS Outdoor ,[object Object]
Open ended responses,[object Object],What hurdles prevent you from using smaller regional digital billboards?,[object Object],“National companies are easy to find”,[object Object],“Independent billboards are invisible”,[object Object],“Less efficient to reach the individual owner vs. the large owners”,[object Object],“Hard to find the individual owners” ,[object Object]
Open ended responses continued,[object Object],“It is much easier to contact the big companies, we don't have resources to spend time locating and researching the smaller companies.” ,[object Object],Control is dominated by Clear Channel”,[object Object],“Small guys are dwarfed by Clear Channel” ,[object Object],“Hard to find the individual operators”,[object Object]
After hearing aboutThe LED Alliance concept,[object Object],93% said they would use The LED Alliance to buy DOOH for their clients,[object Object],7%No or uncertain,[object Object],93%,[object Object]
Would you purchase the entire network if available,[object Object],7%No not a match for current clients,[object Object],18%,[object Object],If it meets my client’s needs,[object Object],75%   Yes,[object Object]
Survey Details,[object Object],Excerpt from a 18 question survey conducted by a third party research management firm.,[object Object], Survey conducted by telephone and email,[object Object],May and June, 2010,[object Object],Survey sent to over 1,900 media buyers, media buying agencies, and advertising agencies who place DOOH media.,[object Object],Represents 90% of DOOH media buying agencies,[object Object],64% response rate.,[object Object]

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Media buyers survey

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