Heart strings presentation

The HEART STRINGS
Project and How
You Can Help

presentation designed by Mega Advertising

Genesis
of an
Idea September 4th 2010 –
The first Christchurch Earthquake
• This unprecedented natural disaster marked the end for many historic buildings in the Garden City.

• Music and The Arts have always formed part of the heart and soul of Christchurch, so, it seemed
fitting that a small piece of history that was “lost” be given life as a viable and beautiful musical
instrument.

• The owners of many historically important buildings gave permission for the timber to be
collected and used to make a series of seven guitars – Guitar Series 7.1 – each designed to
reflect its story and history.

• These Guitars will be auctioned to raise money for organisations in the struggling Christchurch
Arts Community – re-establishing the passion and creativity that Christchurch
is renowned for.

Supporting Christchurch

MegaAdvertising.co.nz
Supporting the Arts and giving Christchurch back its history, heart and soul.

Guitar
Series
7.1
• Guitar Series 7.1 are fully operational and designed in sympathy with the age of the timber used.

• They have a classic, single cut-away shape, reminiscent of the 1960’s and 70’s.

• The contours are subtle – as are the contours of Canterbury.

• There are artistic representations of the rivers, the sudden change in topography and damaged areas of Christchurch.

• The viewers of these artworks will discover their own meanings within the grain and curves of these unique instruments.

• The seven Guitars are called:- Chester, Homebush, Gunyah, Ohinetahi, Graduate, Southern Blues and Epicenter.



The
Guitars

Southern Blues Epicenter – adopted by Fly My Pretties Ohinitahi

Chester

Home Bush Graduate Gunyah



The
Timber
Much of the timber was sourced by Linda Giles who worked tirelessly
and compassionately with the donors resulting in some beautiful, rare pieces.

Timber was donated by:-
Ohinetahi Sir Miles Warren
Homebush Jim & Louise Deans
Gunyah William Cottrell & Simonetta Ferrari
Otahuna Lodge Management
The Arts Centre Ken Franklin
Victorian House Chester Street
Manchester Courts Richard Peebles
Southern Blues Bar Management

Also, Welles Street – building, Halswell School, Blakleys Furniture Store,
Gage’s Kennel (Police dog) and Canterbury Cheesemongers amongst others.

We are grateful to all the donors who gave a piece of their history for this project.



The
Plan
Exhibition of Guitar Series 7.1
Held in October/Novermber 2011 at a suitable venue in Christchurch.

• Including Gala Opening Night event

• Will allow the public to view and appreciate the Guitars, feel the history and story
behind the designs, and increase awareness of the Cause.

• Will allow people to donate money to the Cause and/or bid on a guitar.

Gala Auction Event
• Held on November 24th at a the Geo Dome in Hagley Park, Christchurch.

• Ticketed event to include tables of 10, dinner, drinks, entertainment from recipients
from the Arts Community and other artists including Fly my Pretties and the
Auction of Guitar Series 7.1 plus other items.

• The Memorial Guitar will be presented to the City.



The
Cause
Our Aim
The Guitar Series 7.1 will be auctioned, along with other items , to raise
money for organisations within the Arts Community.

Many small Arts establishments and events do not get a great deal of funding and following
the February earthquake are struggling to find venues or rebuild their equipment.

We want to raise as much money as we can to help these organisations get back on their feet.

These places form the heart and soul of Christchurch to countless people in the community;
a place to gather, to be entertained, learn and be moved, but more importantly, they
represent our history and we are passionate about retaining this history for Cantabrians.



The
Concert
Fly My Pretties 4
Heart Strings are delighted to have been chosen as one of the supported causes by Fly My
Pretties for their Australasian Tour which is taking place in October and November 2011.

Fly My Pretties is a multimedia musical show, set in a theatre environment, starring New
Zealand’s finest, undiscovered and popular contemporary musicians. The focus is on
original music and artistic collaboration, but the surrounding themes and aesthetics have
made it much more of an experience than just a concert. Since its inception in 2004 Fly My
Pretties has released three live-recorded albums, all of which have reached platinum sales
status. The band has played live to more than 80,000 fans and on TV to more than 900,000
fans over the last six years.

Fly My Pretties will adopt and take the Epicenter Guitar on tour and they intend to play it
and include it in their exhibition (with images of all the guitars). The result will be to raise
awareness for the Heart Strings gala dinner and auction on November 24 and raise funds for
Heart Strings via donations.

Then on November 24 at the gala dinner and auction Fly My Pretties will play the guitars
alongside other NZ legends with Christchurch roots such as Tiki Taane, Bic Runga, Andrew
Penman and more.



How
can you
help? There are a number of ways you can help:-
• Become a Major Sponsor

• Become a Guitar Sponsor

• Become a Table Sponsor at the Auction

• Become a Sponsored Partner i.e. caterer, beverage supplier, venue, printer etc

• Donate a major item to be auctioned

• Donate money to the Cause

• And of course - Bid on a Guitar



Major
Sponsor
Benefits HeartStrings major sponsor benefits & inclusions
• Will get full naming rights in all publicity both verbal and printed, Nationally and Internationally.
i.e Heart Strings sponsored by ……… or The …… Heart Strings Project.

• Will get full branding at all events, including the Fly My Pretties Concert Tour
(during Heart Strings promotion) in the form of banners, programs and images on plasma screens –
plus acknowledgement on all forms of publicity – TV, radio and print.

• Will get full branding on all printed collateral associated with all events including brochures, Heart Strings
Booklets, posters and all social media.

• Will get full branding on the Heart strings Website and other Social Media including links to Sponsors own
website. Also, inclusion on other Partnering Websites including Creative NZ Website, Chart Website etc.

• Will receive exclusive tickets to invitation only Black Tie Gala Opening of the Heart Strings Exhibition

• Will receive 10 tickets (1 table) to the Auction Event with full table branding

• Will be verbally recognised at the Events and have an
opportunity to speak at each event.

• Price upon application


Guitar
Sponsor
Benefits HeartStrings guitar sponsor benefits & inclusions
• Will get full naming rights in all publicity regarding your chosen Guitar, both verbal and printed, Nationally
and Internationally. eg. Epicenter Guitar adopted by Fly My Pretties.

• Will get branding at all events, including the Fly My Pretties concert Tour whenever your Guitar is mentioned
including your logo on plasma screens and/or posters where your Guitar is on display.

• Will get branding on all collateral associated with all events including brochures, Heart Strings Booklets,
posters and all social media, whenever your Guitar is mentioned.

• Will get full branding on your Guitar’s webpage on the Heart strings Website and other Social Media.

• Will receive exclusive tickets to invitation only Black Tie Gala Opening of the Heart Strings Exhibition and 10
tickets (1 table) to the Auction Event with full table branding

• Will be verbally recognised at the Events when your Guitar is mentioned especially at the Auction.

• You will directly be helping The Christchurch Arts Community

• $10 - 15K - Each guitar varies



Table
Sponsor
Benefits
HeartStrings table sponsor benefits & inclusions
• Sponsors will receive a table for 10 guests at the Gala Dinner & Auction

• Sponsors branding will be displayed on the table signage

• Your logo will appear in the printed collateral at the Auction

• You will received tickets to the exclusive Black Tie Opening of the Heart Strings Exhibition

• You will be directly helping the Christchurch Arts Community

• $2000 per table



Other
ways to
help You can also choose one
or all of these options
• Become a Sponsored Partner
like Mega Advertising and Lightworkx Photography
• Donate items or money to the Heart Strings Project
• Bid on a Guitar

Or for further information on other sponsorships, please contact the Project Manager

Sheena Hemens at Go To Events on 027 465 0101
Email: info@heartstringsnz.co.nz

visit www.heartstringsnz.co.nz
site design by Mega Advertising



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