Youtube marketing digital
In this file, we share with you all information that related to youtube
marketing digital such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
While YouTube is certainly an ideal place to while away the hours
before quitting time at work, many people also view it as the place to
head when they want to learn about…pretty much anything. Of course,
all of this translates into a lot of people spending a lot of time viewing
and posting content on YouTube every hour of every single day of the
week. With all of these people looking to YouTube to guide them in
everything from their choice of car to the finer points of craft beer
making, unless your brand includes YouTube as part of its strategy, you
are likely missing out on valuable opportunities to expand awareness of
your brand, increase your online visibility, attract new customers, and
deepen relationships with current customers. Embarking on a new or
amplified content strategy can be daunting, but rest assured that
YouTube success is well within reach.
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With a little research, some help from this reliable YouTube guide, and
some creativity, your brand can maximize its YouTube success within a
short period of time.
In order to help you on your way to YouTube glory, we have assembled
a list of tried and true approaches, as well as some case studies of
businesses that are succeeding in the world of video marketing.
Approach 1: Extend Your Brand’s Narrative:
Your video marketing strategy should seek to deepen your brand’s
unique story, but it should not attempt to create an entirely new
narrative. Doing so risks alienating loyal customers and followers and
will go a long way to foster mistrust of your brand. This is exactly what
you do notwant to happen. Instead of attempting to recast your brand via
video, a better strategy is to capitalize on positive aspects of your
brand’s story that are proven crowd pleasers. If, for example, your
organization is known for its aversion to sweatshop labor, then this is an
angle to explore in your video strategy. In this way, your brand deepens
a reputation that already exists rather than casting about for a new story
to capture viewers.
Case Study: Unlike many a fast food chain, Chipotle advertises a
commitment to “food with integrity.” Accordingly, they are quick to
remind customers of their reliance on local farmers and artisans, and to
present themselves as healthier and more ethical than competitors. The
brand’s YouTube channel has little in common with other fast food
chains — no discussion of big deals, or cheap menus, or huge portions.
Instead, the company leads with sustainability. Their video selection
includes footage of trips to the farms the company uses, compelling
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How it all Began stories, and clever animated shorts that highlight the
company’s commitment to ethical food production. The brand
demonstrates coherence of message throughout their marketing
strategies, and their video content deepens and extends that narrative.
Approach 2: Post Videos that Add Clear Value
Many of the rules that govern content production across other media
platforms hold for video marketing as well. As with a blog post, video
content should provide something of immediate use value to the viewer.
(“But what about all of those videos of cats playing pianos and of double
rainbows,” you might object — until you realize that those do provide
value. They’re funny, and they provide viewers with a chance to share
among their communities.) There are all sorts of ways that video content
can provide value: it can make someone laugh, introduce them to a new
thought leader, teach them how to do something, get them to make a
donation they can feel good about, etc. In addition to increasing trust in
what you have to offer, an additional bonus of creating highly valuable
content is that viewers are more likely to share something that was
useful to them with their contacts, thus increasing your reach.
Case Study: Khan Academy is one of the great YouTube success stories.
That story goes that Sal Khan began tutoring his cousins remotely in
math and was such a good tutor that suddenly he was tutoring more kids
than he could handle while still working his hedge fund job. His solution
was to post instructional videos on YouTube the kids could watch
anytime. He was surprised at how many strangers started to watch his
videos and Khan Academy was born. Of course, all of the videos are
instructional, but that is not what Khan Academy such a good case
study. What makes their approach to video so innovative is that they
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enhance value in each video by ensuring that each module is more useful
than a traditional “How To.” This means that there are lots of graphics,
lots of opportunities to watch someone doing or thinking about the
process, and a real commitment to breaking down complicated concepts
into easily digestible bits.
Approach 3: Develop an Organized Brand Channel:
If you only intend to have one or two videos on YouTube, then this tip
might not make much sense for you to pursue, but if video is a large
component of your content strategy, then consider developing a brand
channel that viewers can subscribe to. A brand channel is your brand’s
home within YouTube, where all your videos are housed together in a
neatly organized library. The brand channel interface also allows you to
integrate your other social media accounts with your YouTube content.
The benefits of this are many, including ease of search for viewers who
want to watch your videos and an activity feed that shows viewers what
you’ve been up to.
Case Study: The XBox brand channel organizes materials across a
variety of games and platforms in a way that remains user-friendly
despite the amount of content that is posted. Through their carefully
curated channel, they are able to organize a vast array of material that
appeals to wildly different audiences in a non-chaotic and organized
fashion. (While all viewers on the site are probably interested in gaming,
some might be interested in Forza Motorsport 5, while others want all
the latest information on Call of Duty, for example.) One thing to note
particularly from this example is the way that the videos titles and
descriptions are optimized for search: all the titles include specific key
words (XBox One, Splinter Cell Blacklist, etc.), and all the video
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descriptions do this as well. In this way, a Forza fan, for example, need
not waste his time slogging through search results irrelevant to his
Video marketing doesn’t need to be everything to everybody. In fact, it
shouldn’t aim to be that at all. Instead, your YouTube efforts should aim
to tell your brand’s story in a compelling way, offering useful
information that viewers will want to share along the way. Remember:
your video doesn’t need to go viral to be successful. Leave that to the
cats and babies of the world. With some strategic planning and the
creativity you bring to all of your other marketing efforts, you are bound
to meet with success. Good luck!
II. Video marketing tips
#1: Take advantage of video’s
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
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When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
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When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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