Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

California Carpet Stewardship Program: July 2018 Update

2.750 Aufrufe

Veröffentlicht am

California program director Jacy Bolden presents on CARE's California activities to the California Resource Recovery Association conference.

Veröffentlicht in: Umweltschutz
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

California Carpet Stewardship Program: July 2018 Update

  1. 1. California Carpet Stewardship Program CRRA Annual Conference Jacy Bolden, CA Program Director July 2018, Oakland, CA
  2. 2. Today… •  Presentation overview: •  Carpet Stewardship Law = AB 2398 + AB 1158 •  Subsidies •  Grants •  Collection •  Outreach •  Buy Recycled: Post-Consumer Carpet (PCC) Products •  Regional Approach •  AB 341 and Carpet – yep, we can help
  3. 3. •  AB 1158 New Legislation •  New CA Carpet Advisory Committee Seated •  Engaged with AC •  Received AC Feedback •  Incorporated both CR and AC Feedback •  Revised 5-year Plan •  Submission August 17, 2018
  4. 4. ü  Form Advisory Committee ü  Discontinue Energy Recovery Subsidies •  Grants & incentives Structured to Incentivize Highest Recyclability •  24% Recycling Rate by 2020 •  Increase the Recyclability of Carpet •  Expand & Incentivize Markets for Products Made From PCC •  Increase the Weight of PCC Recycled •  Increase Collection Convenience & Increase Collection of PCC •  Increase Processor Capacity (& in California Capacity) •  Reduced Disposal of PCC •  Installer Grants and Incentives •  No CA $ on Penalties or Litigation •  State Agency Procurement and Tear-out Requirements AB 1158 Requirements
  5. 5. Our journey continues Photo: Aaron Benson on Unsplash We have come a long way… 24% by 2020
  6. 6. Mapping the Path to 24%…And Beyond Photo by Ruthie on Unsplash
  7. 7. 2017 Strategy Expenditures 1.  Subsidies (68%) 2.  CARE Admin, Staff, Technical Assistance (9%) 3.  Grants Program (9%) 4.  Collections Drop-Off Sites (4%) 5.  Marketing, Education & Outreach (4%) 6.  CalRecycle (3%) 7.  Legal & Accounting (4%) Program Strategies
  8. 8. Program Delivery
  9. 9. SUBSIDIES need something •  Collector/Sorters •  Broadloom Collection •  Tile Collection (pilot) •  Reuse: Tile & Broadloom •  Processors •  Tile Recycling •  Type 1 Recycled Output •  Type 2 Recycled Output •  PC4 (Post-Consumer Carpet Calcium Carbonate •  Commercial Broadloom (pilot) •  Recycled Product Manufacturer •  Non-Nylon (PET/PTT) •  Non-Nylon (PP) •  Nylon 6 (pilot) Subsidies
  10. 10. Capital Equipment & Testing Grants Grants •  $1.4 million •  $500K Maximum awards •  Equipment, infrastructure, capacity building & product development •  Results to Date: •  9 Projects funded •  4 Case studies produced •  New recycled/manufactured output 8.5M •  New gross collection (lbs) 2.4M •  New California jobs (#FTEs) 18
  11. 11. Micro-Grants for Reuse/Collection Micro-Grants •  $75K released •  $15K maximum awards •  Equipment/infrastructure •  Support increased carpet collection for reuse and recycling, such as: •  water-tight cargo containers or bins, •  rain cover retrofits for collection containers for localized hauling •  Loading ramps and rain covers for drop-off sites
  12. 12. •  50 public drop-off sites serving 43 Counties throughout the state of California •  160 flooring retailers recycling directly with carpet processers •  8 million lbs. of carpet collected at CARE’s public drop-off sites in 2017 •  98 million lbs. of carpet collected in total in 2017 Carpet Collection
  13. 13. Move carpet from here to here And on to recycling Public Drop-Off Sites – Increasing Collection
  14. 14. Staffing Expanded focus on: § Market Development § Government Procurement § Convenient Collection Staffing
  15. 15. •  Multi-touch Communications •  Stakeholder Outreach •  Collateral, Materials •  Online, social media •  Technical Assistance Consumers Buy Recycled Procurement Grants Installers Drop-Off Sites Training Curriculum Retailers Assessment Drop-Off Sites Local Governments Public, Retailers, Installers, Drop-Off Sites, Promotion Marketing, Education & Outreach
  16. 16. Retailer Outreach
  17. 17. Retailer Visits, 94% of Retailers 1,528 •  In-person and phone visits •  Collateral and customer info •  Assessment compliance •  Recycling awareness and drop-off sites
  18. 18. Installer Training •  Launched Supply House Outreach (Training, Surveys+) •  176 events to date •  Curriculum for Installers •  CFI Train the Trainer •  Hand-Outs •  Bilingual How-to Videos •  (110k Spanish, 104k English views) 1,690 Installers Reached
  19. 19. Impact Outreach •  Monthly E-news •  Strong 31% open rate •  Mailing list over 1800 recipients •  Program updates and news •  Website visits •  35% of U.S. visits come from California (compared to 7% from Georgia, 4% from Texas, etc.) •  Program info, grant resources, blog articles, news, drop-off site map, educational materials, etc.
  20. 20. 25+ •  Buy Recycled Info •  10+ Vendors •  Drive Demand for Recycled Carpet Products •  Share with Retailers, Public Agencies & Businesses •  Support SABRC / Local EPPP Goals Buy Recycled Products
  21. 21. PCC Product Examples…
  22. 22. REGIONAL PILOTS •  MESSAGES: Where to Recycle, How to Recycle, Buy Recycled/Recyclable •  TARGET AUDIENCES: Retailers, Installers, Local Government, Haulers, Collectors •  Los Angeles Area •  Dense urban area challenges: multiple solid waste haulers/recyclers and franchise agreements, space, etc. •  Sacramento Area •  Capital of State: multiple jurisdictions, varying contract types, market distance challenges: small urban and rural
  23. 23. 70+ flooring retailers in Designated L.A. Areas Concentrated in the Communities of: •  Burbank •  Pasadena •  Glendale •  Designated areas of Los Angeles Processor: Los Angeles Fiber
  24. 24. 71 flooring retailers in the Greater Sacramento Area Communities •  Sacramento •  Sacramento County •  Surrounding communities Processor: Circular Polymers
  25. 25. AB 341 & Carpet… •  Mandatory Commercial Recycling •  Options for Retailers: •  Large Volume: on-site collection •  Franchise Hauler •  Collector/Processor •  Self-Haul •  CARE Drop-off Site •  Carpet Collector/Processor •  CARE + Jurisdiction = AB341 •  Evaluate Carpet Retailers in Jurisdiction •  Establish Collection Site •  Marketing, Outreach & Education
  26. 26. Thank you. Jacy Bolden, CA Program Director jbolden@carpetrecovery.org
  27. 27. We have come a long way… Our journey continues Photo by Ashim D’Silva on Unsplash

×