Here's the presentation I used in the course of Online Publishing (MA Cultural studies), on 14/10/2010.

1. Caroline Stockman
Online Publishing
2012
BOOKS
in the age of
online publishing
http://blogs.semantico.com/discovery-blog/wp-
content/uploads/2009/07/iStock_000002035130XSmall.jpg
Caroline Stockman

2. Caroline Stockman
Books
physical appearance
Formats!!
.azw
.epub
http://newile.punt.nl/upload/old_book_6.gif http://pulse2.com/wp-content/uploads/2009/07/sony-reader-digital.jpg

3. Caroline Stockman
Books
storage
http://samanthameux.files.wordpress.com/2010/02/haslett-0081.jpg http://gadgetophilia.com/wp-content/uploads/2009/06/memory-card.jpg

4. Caroline Stockman
Books
storage
http://pocketnow.com/html/portal/news/0000009291//ibooks.jpg

5. Caroline Stockman
Books
price
$ 16,49 $ 8,95
amazon.com amazon.com
priceless hardcover paperback
http://www.amazon.com/Canterb
http://www.books-
http://www.library.arizona.edu/exhibits/illuman/images/full_resolution/14_02.jpg ury-Tales-GEOFFREY-
express.co.uk/book/l9781405862325.jpg
CHAUCER/dp/0785823123/ref=sr

6. Caroline Stockman
Books
price
priceless
$ 16,49
$ 8,95
$ 3,32 amazon.com
$ 0,00 manybooks.net

7. Caroline Stockman
Books
access
= elite
birth supremacy
intellectual class
http://www.worldofstock.com/slides/ADT2044.jpg

8. Caroline Stockman
Books
access
= anyone, anywhere

9. Caroline Stockman
Books
bookshops
Culture meets consumerism
http://www.saulcenters.com/properties-metro/va/seven-corners/images/Barnes&Noble.jpg

10. Caroline Stockman
Books
bookshops
old bookshops = nostalgia & romance
http://www.worldofstock.com/slides/ADT2044.jpg

11. Caroline Stockman
Books
bookshops
http://www.roland1975.nl/films/images/You%27ve%20got%20mail.jpg http://futuredreams83.files.wordpress.com/2008/10/notting_hill.jpg

12. Caroline Stockman
Online Publishing
2010-2011
Readers
the act of reading
http://www.ereadepub.com/wp-
content/uploads/2010/03/Woman-Reading-eBook.jpg
http://momgrind.com/wp-content/uploads/2008/11/woman-reading.JPG
http://www.iment.com/maida/family/mother/vicars/colorimages/ladyreading-bukovac.jpg

13. Caroline Stockman
Online Publishing
2010-2011
Readers
what they read
= what the expert says they should/shouldn't read
but who's the expert?

14. Caroline Stockman
Readers
the expert: magazines
http://www.oprah.com/omagazine/Summer-Reading-List-Summer-Books
http://3.bp.blogspot.com/_II5cm8OSv4E/TBp9Tf-
http://www.history.rochester.edu/godeys/01-50/6-s.jpg 5WxI/AAAAAAAABFo/2xAyjO9e4O8/s1600/Oprah_July2010_Cover.jpg

15. Caroline Stockman
Readers
the expert: the reviewer
Elite Anyone who reads
http://www.abc.net.au/unleashed/images/YoungReaders_Getty_400.jpg
http://www.antiquemapsandprints.com/p-4920.jpg

16. Caroline Stockman
http://www.librarything.com/

17. Caroline Stockman
http://www.librarything.com/

18. Caroline Stockman
Online Publishing
2010-2011

19. Caroline Stockman
Online Publishing
2010-2011
Readers
the expert = the reader = the consumer
amazon.com
alibris.co.uk
proxis.be
barnes&noble
WHSmith
.co.uk cosmox.be
azur.be

20. Caroline Stockman

21. Caroline Stockman
Online Publishing
2010-2011
Authors
exclusive
top of society (elite)
or outside of society
individual
one to many
anyone and everyone
anywhere, any class
individual and together
one/many to many

22. Caroline Stockman
Online Publishing
2010-2011
Authors
collaborative writing
( like a wiki story)

23. Caroline Stockman
Online Publishing
2010-2011
Publishers

24. Caroline Stockman
Online Publishing
2010-2011
Publishers

25. Publishers

26. Caroline Stockman
Online Publishing
2010-2011
Let's
summarise
any reader can be an expert
readers are consumers
books can be consumed by anyone, anywhere
anyone, anywhere can be a writer
the reader = the consumer = the expert = the author
???

27. Caroline Stockman
Online Publishing
2010-2011
However?
Dedifferentiation
No more qualification of books?
Any book goes? No!
1. Reviews by experts
2. Lists, lists, lists

28. Caroline Stockman
Online Publishing
2010-2011
However?
Dedifferentiation
Lists...
http://www.goodreads.com/book/explore

29. Caroline Stockman
However?
Dedifferentiation
The end of the professional writer?
The end of the library?
The end of the bookshop?
- small bookshops endangered by corporate bookshops?
- any physical bookshop endangered by online bookshops?
- physical books endangered by e-books?
- are e-books risky for publishers?
- any publisher endangered by free online stories?

30. Caroline Stockman
Publishing
strategies
are e-books risky for publishers?
in first few days of release:
more digital editions sold
Less than 24 hrs after release:
pirated digital copies
Within days, more than
100.000 illegal downloads
http://edition.cnn.com/2010/TECH/01/01/ebook.piracy/index.html

31. Caroline Stockman
Publishing
strategies
are e-books risky for publishers?
E-books
+ cheap to produce
+ wide audience targeted
+ sales are rising
- very easy to hack
 no protection for authors
f.e. J.K. Rowling refusal
http://edition.cnn.com/2010/TECH/01/01/ebook.piracy/index.html

32. Caroline Stockman
Publishing
strategies
providing an online bookshop
joining an online bookshop community
using social media
creating application for mobile devices
selling e-books
mix culture & consumerism
http://www.nytimes.com/2009/05/04/technology/companies/04reader.html?_r=2
http://www.emerce.nl/nieuws.jsp?id=3068444&utm_campaign=rss&utm_source=rss&utm_medium=rss

33. Caroline Stockman
Publishing
strategies
are book publishers endangered by free online stories?
http://www.authonomy.com/about.aspx

34. Meer informatie
• US neighborhood bookstores thrive in digital age
• E-book piracy
• Bring on the Books for Everyone
Jim Collins (2010)