SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Thomas Edison
State University
Increase Customer Engagement
Through Immersive Reality
Caroline Russo
Part 1
Part 2
Part 3
Part 4
Part 5
Contents of the Report
Background Information
Trend in Action
Impact on the Industry
Relevant Examples
The Future
What is Augmented Reality?
● A change in augmentation of the perceived
reality.
○ Involves overlaying visual, auditory, or other
sensory information onto the world enhance
an individual’s experience.
● Popular examples include Ulta’s makeup
app, IKEA Place, the NFL, automotive
industry, and Snapchat.
● Starting in 2017, we can see it being
utilized in retail-like settings.
Augmented Reality
History
○ Marketing began in 2009.
○ AR Retail Application by IKEA in 2017.
Background
○ Initially started similarly to Virtual
Reality.
○ Stemmed into media applications.
○ Customer Engagement already
Occurring.
○ Can be used in tandem with current
marketing tactics such as digital
advertising and on the company
website.
○ In the future, we can expect it to be
used to increase customer
engagement.
● Virtual Reality is the use of computer
technology to create a simulated environment.
○ Easily recognizable as it required a head-
mounted display.
● Currently only being utilized in certain
applications such as gaming experiences or in
museums.
○ Future VR headsets will slim down to look
more like sunglasses.
What is Virtual Reality?
● What is VR?
● History
○ Created in early 1900’s, not applied in
marketing until early 2000’s.
○ Marketing tactics reduced in
comparison due to equipment
requirement.
● Background
○ Utilized more practically prior to being
streamlined in 2014.
○ Customer Engagement Purposes have
yet to be seen but are expected in the
future.
Virtual Reality
Trend Timeline
Past
In the past, customer engagement
occurred through loyalty programs,
customer service, in-person shopping
experiences, personalized coupons or
discounts and through customer
feedback.
2016-2017
Retail companies began to connect with
consumers directly through the use of in-
app experiences such as Ulta, IKEA, and
Pokemon Go! These first initiatives
began paving the way for multiple
organizations to take up the marketing
tactic.
Present
Multiple retail companies are utilizing the
technology on jewelry websites, makeup
stores, retail stores to try on outfits,
furniture stores, even car companies like
BMW are utilizing the technology to
connect with their customers and
increase their engagement.
Customer Engagement with immersive reality is very much in its infancy currently.
Although we’ve seen quite a few applied uses for it, we can expect more to come from
it in the future. The timeline it currently very short.
Pros
● Enhance Influencer Marketing.
● Basic AR apps or applications are
well-established.
● Can provide very useful, engaging
information to users.
● Ease of Product Demonstrations.
○ Very engaging.
Impact
Cons
● Initial Costs can be expensive.
○ Fragmented market pricing.
● VR Requires a headset to use.
● An individualized experience.
○ Not ideal for group settings.
● Can only be used for specific
applications currently.
Customer engagement can be increased with the use of immersive
reality as consumers are able to interact online directly with products,
events, and services. Customer engagement is an integral part of social
media marketing; utilizing this tool will garner interest from current and
future consumers, we can expect this tool tol impact the industry greatly.
In November 2019, just two months shy of the COVID-19
Pandemic, Adidas was one of the few sportswear, retail
brands to adopt Augmented Reality. In a partnership with
Vyking, consumers can try on shoes without ever entering
into a store on their IOS App.
By adding Augmented Reality to their app, Adidas seeks to
improve the customer experience, increase engagement with
their consumers, and can give customers a better idea of the
product they’re looking to purchase.
An interactive try-on
experience utilizing
Augmented Reality!
Trend in Action-Adidas
Not only are retail companies making use of the AR technology available to them, Major League
Baseball (MLB) is also making great use of it.
The MLB app “At Bat” allows fans in real-time, to view what players are on the field, statistics of these
players, and receiving live-data as the game is ongoing. In the future, the MLB is hoping to immerse
their customers fully into the game with the use of VR headsets to increase fan engagement.
Trend in Action-MLB
Although we’re beginning to see Augmented Reality in some
organizations like the MLB and NFL, the NBA and the NHL are
looking to increase the court-side experience for their fans.
With the most recent Olympics being hosted in Tokyo, the USA
Today App gives fans and players alike an AR experience with
interviews, training sessions, and thought processes.
Currently, navigation utilizing AR is limited to in-store or retail
spaces to find the product(s) that the customer is looking for, but
it has the potential to be used for GPS in the future.
1. AR in Sports Events
2. Augmented Reality Events
3. Utilizing AR for Navigation
Subtrends and Current Events
With the COVID-19 Pandemic, Remote Education utilizing AR
has become extremely popular. Elementary schools are utilizing
the technology to help students learn concepts through AR
experiences.
Augmented Reality is currently being utilized within the
automotive industry to give the customer a great shopping
experience. But it’s also being utilized within vehicles today with
enhancements to safety through Heads Up Display (HUD) that
doesn’t obstruct the drivers view while driving.
4. AR in Education
5. Automotive Industry
The Future
Considering the future of Immersive Reality, we can find
applications for it within any industry. Some industries
expecting to especially profit off of it is the Video Game
industry, Healthcare, Engineering and Live Events.
Currently we’re already seeing integration in industries
with Live Entertainment, Retail, Video Games, and even at
the Automotive level.
With AR being available for use on multiple Social Media
platforms, with Snapchat being the forerunner, we can
expect it to be used at least once a month by individuals
currently and even more so in the future.
The Future-Implications
In the future we can expect several different possible future implications when we consider the
current advancements being made:
● Learning and Education will become more interactive. This is especially true when it comes to learning
about History and the Arts. This has already been implemented at the Chicago History Museum with
much success.
● Healthcare will become more visual which allows them display objects or concepts into reality. This will
allow healthcare professionals and students to see ailments, illnesses, or injuries that they wouldn’t
normally be able to visualize.
● Real Estate will be modernized to give customers a visual look of the property they’re looking into in a
way that pictures never could. Architectural representation along with showcasing the property saves
time and money for realtors and customers. Real Estate agencies like Keller Williams Premier Realty
are already in development for this feature.
Thank you for taking the time to view my presentation.
I look forward to any and all questions you may have.
References:
Agius, A. (2019, June 13). How to leverage immersive reality to support your social media strategy. Social Media Today. https://www.socialmediatoday.com/news/how-to-leverage-immersive-reality-to-support-your-
social-media-strategy/556695/.
Aho Williamson, D. (2020, August 26). Augmented Reality in Social Media. Insider Intelligence. https://www.emarketer.com/content/augmented-reality-in-social-media.
Alcañiz, M., Bigné, E., & Guixeres, J. (2019, July 5). Virtual reality in marketing: A framework, review, and research agenda. Frontiers. https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01530/full.
Dods, P. (2020, June 8). Augmented reality apps are changing customer engagement. Meltwater. https://www.meltwater.com/en/blog/how-augmented-reality-is-changing-customer-engagement-webinar.
Griffin, T. (2020, January 8). Council post: How augmented reality can boost social media marketing. Forbes. https://www.forbes.com/sites/forbestechcouncil/2020/01/08/how-augmented-reality-can-boost-social-
media-marketing/?sh=207c12f03604.
How Augmented Reality is the Future of Social Media? Mediakix. (2017, May 25). https://mediakix.com/blog/augmented-reality-social-media-trends-future/.
Hughes, J. (2020, November 9). 3 strategies for Boosting customer engagement with augmented Reality (AR). Velocitize. https://velocitize.com/2020/11/09/3-strategies-for-boosting-customer-engagement-with-ar/.
Javornik, A. (2016, October 4). The mainstreaming of augmented reality: A brief history. Harvard Business Review. https://hbr.org/2016/10/the-mainstreaming-of-augmented-reality-a-brief-history.
Kepner, B. (2019, November 18). Social Media-Virtual Reality. Global Social Media Marketing. https://www.globalsocialmediamarketing.com/social-media-marketing/social-media-virtual-reality/?cn-reloaded=1.
Newman, M. (2017, October 10). MLB takes AR to next level for fans at ballpark. MLB.com. https://www.mlb.com/news/mlb-to-use-augmented-reality-to-enhance-data-c258179374.
Poetker, B. (2019, August 22). A Brief History of Augmented Reality. G2. https://www.g2.com/articles/history-of-augmented-reality.
Poetker, B. (2019, September 26). The Very Real History of Virtual Reality. G2. https://www.g2.com/articles/history-of-virtual-reality.
Russick, J., & McGaughey, C. (2021, January 13). Evaluating the impact of augmented and virtual reality. American Alliance of Museums. https://www.aam-us.org/2021/01/15/evaluating-the-impact-of-augmented-
and-virtual-reality/.
Williams, R. (2019, November 25). Adidas cuts out tech middlemen with in-app Sneaker try-on. Marketing Dive. https://www.marketingdive.com/news/adidas-cuts-out-tech-middlemen-with-in-app-sneaker-try-
on/567959/.
USA Today DEVELOPS AR Experiences in app for Tokyo Olympics. Sports Video Group. (2021, July 22). https://www.sportsvideo.org/2021/07/22/usa-today-develops-ar-experiences-in-app-for-tokyo-olympics/.

Weitere ähnliche Inhalte

Was ist angesagt?

Fjord Trends 2017 - Highlights
Fjord Trends 2017 - HighlightsFjord Trends 2017 - Highlights
Fjord Trends 2017 - HighlightsKiran Kumar
 
UX: A Ten Year Retrospective
UX: A Ten Year RetrospectiveUX: A Ten Year Retrospective
UX: A Ten Year RetrospectiveMichael Vaughn
 
10 trends reshaping digital
10 trends reshaping digital10 trends reshaping digital
10 trends reshaping digitalNils Mork-Ulnes
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POVOgilvy
 
How Augmented Reality can Boost Print Book Sales!
How Augmented Reality can Boost Print Book Sales!How Augmented Reality can Boost Print Book Sales!
How Augmented Reality can Boost Print Book Sales!Reality Premedia
 
MMA global mobile trends report 2016
MMA global mobile trends report 2016MMA global mobile trends report 2016
MMA global mobile trends report 2016Brian Crotty
 
Image powered social web
Image powered social webImage powered social web
Image powered social webPaul Gilbert
 
Digital Trends 2017
Digital Trends 2017Digital Trends 2017
Digital Trends 2017e3
 
Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)Kuliza Technologies
 
AI Glasses You Can Try On And Try Out With AR
AI Glasses You Can Try On And Try Out With ARAI Glasses You Can Try On And Try Out With AR
AI Glasses You Can Try On And Try Out With ARBernard Marr
 
MEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-finalMEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-finalBrian Crotty
 
Carat's 10 Trends for 2017
Carat's 10 Trends for 2017Carat's 10 Trends for 2017
Carat's 10 Trends for 2017dentsu
 
Software ideas in 2021
Software ideas in 2021Software ideas in 2021
Software ideas in 2021Emma Jhonson
 
Me Data - The Rising Opportunity for Self Optimization Apps
Me Data - The Rising Opportunity for Self Optimization Apps Me Data - The Rising Opportunity for Self Optimization Apps
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
 
Atlas: Facebook's Next-Generation Advertising Platform
Atlas: Facebook's Next-Generation Advertising PlatformAtlas: Facebook's Next-Generation Advertising Platform
Atlas: Facebook's Next-Generation Advertising PlatformBBDO
 
Future trends 2014
Future trends 2014Future trends 2014
Future trends 2014dynamo&son
 
2020 Marketing Technology Trends
2020 Marketing Technology Trends2020 Marketing Technology Trends
2020 Marketing Technology TrendsEpsilonAgency
 

Was ist angesagt? (19)

Fjord Trends 2017 - Highlights
Fjord Trends 2017 - HighlightsFjord Trends 2017 - Highlights
Fjord Trends 2017 - Highlights
 
UX: A Ten Year Retrospective
UX: A Ten Year RetrospectiveUX: A Ten Year Retrospective
UX: A Ten Year Retrospective
 
10 trends reshaping digital
10 trends reshaping digital10 trends reshaping digital
10 trends reshaping digital
 
Fjord trends 2017
Fjord trends 2017Fjord trends 2017
Fjord trends 2017
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
Dentsu Aegis Tech Matrix 2017
Dentsu Aegis Tech Matrix 2017Dentsu Aegis Tech Matrix 2017
Dentsu Aegis Tech Matrix 2017
 
How Augmented Reality can Boost Print Book Sales!
How Augmented Reality can Boost Print Book Sales!How Augmented Reality can Boost Print Book Sales!
How Augmented Reality can Boost Print Book Sales!
 
MMA global mobile trends report 2016
MMA global mobile trends report 2016MMA global mobile trends report 2016
MMA global mobile trends report 2016
 
Image powered social web
Image powered social webImage powered social web
Image powered social web
 
Digital Trends 2017
Digital Trends 2017Digital Trends 2017
Digital Trends 2017
 
Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)Social Technology Quarterly (Volume 1| Issue 2)
Social Technology Quarterly (Volume 1| Issue 2)
 
AI Glasses You Can Try On And Try Out With AR
AI Glasses You Can Try On And Try Out With ARAI Glasses You Can Try On And Try Out With AR
AI Glasses You Can Try On And Try Out With AR
 
MEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-finalMEC CES 2017-key-takeaways-and-trends-final
MEC CES 2017-key-takeaways-and-trends-final
 
Carat's 10 Trends for 2017
Carat's 10 Trends for 2017Carat's 10 Trends for 2017
Carat's 10 Trends for 2017
 
Software ideas in 2021
Software ideas in 2021Software ideas in 2021
Software ideas in 2021
 
Me Data - The Rising Opportunity for Self Optimization Apps
Me Data - The Rising Opportunity for Self Optimization Apps Me Data - The Rising Opportunity for Self Optimization Apps
Me Data - The Rising Opportunity for Self Optimization Apps
 
Atlas: Facebook's Next-Generation Advertising Platform
Atlas: Facebook's Next-Generation Advertising PlatformAtlas: Facebook's Next-Generation Advertising Platform
Atlas: Facebook's Next-Generation Advertising Platform
 
Future trends 2014
Future trends 2014Future trends 2014
Future trends 2014
 
2020 Marketing Technology Trends
2020 Marketing Technology Trends2020 Marketing Technology Trends
2020 Marketing Technology Trends
 

Ähnlich wie Increase Customer Engagement through Immersive Reality.

8 digital trends in 2018
8 digital trends in 20188 digital trends in 2018
8 digital trends in 2018Chirag Thumar
 
7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World 7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
 
Augmented Reality In Marketing Role And Applications
Augmented Reality In Marketing  Role And ApplicationsAugmented Reality In Marketing  Role And Applications
Augmented Reality In Marketing Role And ApplicationsSandra Long
 
#Digital guru digital trends 2016
#Digital guru digital trends 2016#Digital guru digital trends 2016
#Digital guru digital trends 2016VizeumIre
 
Social Media Marketing's Future Trends | Tutors India
Social Media Marketing's Future Trends | Tutors IndiaSocial Media Marketing's Future Trends | Tutors India
Social Media Marketing's Future Trends | Tutors IndiaTutors India
 
2018 Marketing Trends Book
2018 Marketing Trends Book 2018 Marketing Trends Book
2018 Marketing Trends Book Jeffrey Evans
 
Top 10 digital trends 2015
Top 10 digital trends 2015Top 10 digital trends 2015
Top 10 digital trends 2015Fast Web Media
 
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdfTop 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
 
Augmented Reality (AR) In Business
Augmented Reality (AR) In BusinessAugmented Reality (AR) In Business
Augmented Reality (AR) In BusinessMo Works
 
Social Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | RaghbatSocial Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | Raghbatraghbatdm
 
How is Generative AI Revolutionizing Content Creation in AR/VR?
How is Generative AI Revolutionizing Content Creation in AR/VR?How is Generative AI Revolutionizing Content Creation in AR/VR?
How is Generative AI Revolutionizing Content Creation in AR/VR?JeniferJenkins2
 
Augmented Reality & Business: Bridging Virtual & Physical Gaps
Augmented Reality & Business: Bridging Virtual & Physical GapsAugmented Reality & Business: Bridging Virtual & Physical Gaps
Augmented Reality & Business: Bridging Virtual & Physical GapsCognizant
 
Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09Kuliza Technologies
 
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing AgencyDigital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing AgencyTusshar Aggarwal
 
Mobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing PlanMobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing PlanLorena Berghezan
 
Digital Trends 2015
Digital Trends 2015Digital Trends 2015
Digital Trends 2015Valtech
 
What's Next: State of Social 7
What's Next: State of Social 7What's Next: State of Social 7
What's Next: State of Social 7Ogilvy Consulting
 
Building A Way For Mcgill Students
Building A Way For Mcgill StudentsBuilding A Way For Mcgill Students
Building A Way For Mcgill StudentsBrenda Thomas
 

Ähnlich wie Increase Customer Engagement through Immersive Reality. (20)

8 digital trends in 2018
8 digital trends in 20188 digital trends in 2018
8 digital trends in 2018
 
7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World 7 Inspiring Examples of Augmented Reality in the Business World
7 Inspiring Examples of Augmented Reality in the Business World
 
Augmented Reality In Marketing Role And Applications
Augmented Reality In Marketing  Role And ApplicationsAugmented Reality In Marketing  Role And Applications
Augmented Reality In Marketing Role And Applications
 
#Digital guru digital trends 2016
#Digital guru digital trends 2016#Digital guru digital trends 2016
#Digital guru digital trends 2016
 
Social Media Marketing's Future Trends | Tutors India
Social Media Marketing's Future Trends | Tutors IndiaSocial Media Marketing's Future Trends | Tutors India
Social Media Marketing's Future Trends | Tutors India
 
2018 Marketing Trends Book
2018 Marketing Trends Book 2018 Marketing Trends Book
2018 Marketing Trends Book
 
Top 10 digital trends 2015
Top 10 digital trends 2015Top 10 digital trends 2015
Top 10 digital trends 2015
 
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdfTop 15 Trends in Mobile App Development to Watch in 2023.pdf
Top 15 Trends in Mobile App Development to Watch in 2023.pdf
 
Augmented Reality (AR) In Business
Augmented Reality (AR) In BusinessAugmented Reality (AR) In Business
Augmented Reality (AR) In Business
 
Social Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | RaghbatSocial Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | Raghbat
 
How is Generative AI Revolutionizing Content Creation in AR/VR?
How is Generative AI Revolutionizing Content Creation in AR/VR?How is Generative AI Revolutionizing Content Creation in AR/VR?
How is Generative AI Revolutionizing Content Creation in AR/VR?
 
Augmented Reality & Business: Bridging Virtual & Physical Gaps
Augmented Reality & Business: Bridging Virtual & Physical GapsAugmented Reality & Business: Bridging Virtual & Physical Gaps
Augmented Reality & Business: Bridging Virtual & Physical Gaps
 
Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09Social Technology Quarterly Issue 09
Social Technology Quarterly Issue 09
 
Business_Plan2
Business_Plan2Business_Plan2
Business_Plan2
 
Mindshare's Global POVs: 2015-2016
Mindshare's Global POVs: 2015-2016Mindshare's Global POVs: 2015-2016
Mindshare's Global POVs: 2015-2016
 
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing AgencyDigital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency
Digital Marketing Trend 2019-20 - Digi elephant Digital Marketing Agency
 
Mobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing PlanMobile and Emerging Technology Marketing Plan
Mobile and Emerging Technology Marketing Plan
 
Digital Trends 2015
Digital Trends 2015Digital Trends 2015
Digital Trends 2015
 
What's Next: State of Social 7
What's Next: State of Social 7What's Next: State of Social 7
What's Next: State of Social 7
 
Building A Way For Mcgill Students
Building A Way For Mcgill StudentsBuilding A Way For Mcgill Students
Building A Way For Mcgill Students
 

Kürzlich hochgeladen

BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.lindseyjanelladuran
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịUreka Media Vietnam CO., LTD
 
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...Riches General marchandise
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealSocioCosmos
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial managementHazel Johnson
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"SocioCosmos
 

Kürzlich hochgeladen (6)

BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
 
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial management
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
 

Increase Customer Engagement through Immersive Reality.

  • 1. Thomas Edison State University Increase Customer Engagement Through Immersive Reality Caroline Russo
  • 2. Part 1 Part 2 Part 3 Part 4 Part 5 Contents of the Report Background Information Trend in Action Impact on the Industry Relevant Examples The Future
  • 3. What is Augmented Reality? ● A change in augmentation of the perceived reality. ○ Involves overlaying visual, auditory, or other sensory information onto the world enhance an individual’s experience. ● Popular examples include Ulta’s makeup app, IKEA Place, the NFL, automotive industry, and Snapchat. ● Starting in 2017, we can see it being utilized in retail-like settings.
  • 4. Augmented Reality History ○ Marketing began in 2009. ○ AR Retail Application by IKEA in 2017. Background ○ Initially started similarly to Virtual Reality. ○ Stemmed into media applications. ○ Customer Engagement already Occurring. ○ Can be used in tandem with current marketing tactics such as digital advertising and on the company website. ○ In the future, we can expect it to be used to increase customer engagement.
  • 5. ● Virtual Reality is the use of computer technology to create a simulated environment. ○ Easily recognizable as it required a head- mounted display. ● Currently only being utilized in certain applications such as gaming experiences or in museums. ○ Future VR headsets will slim down to look more like sunglasses. What is Virtual Reality?
  • 6. ● What is VR? ● History ○ Created in early 1900’s, not applied in marketing until early 2000’s. ○ Marketing tactics reduced in comparison due to equipment requirement. ● Background ○ Utilized more practically prior to being streamlined in 2014. ○ Customer Engagement Purposes have yet to be seen but are expected in the future. Virtual Reality
  • 7. Trend Timeline Past In the past, customer engagement occurred through loyalty programs, customer service, in-person shopping experiences, personalized coupons or discounts and through customer feedback. 2016-2017 Retail companies began to connect with consumers directly through the use of in- app experiences such as Ulta, IKEA, and Pokemon Go! These first initiatives began paving the way for multiple organizations to take up the marketing tactic. Present Multiple retail companies are utilizing the technology on jewelry websites, makeup stores, retail stores to try on outfits, furniture stores, even car companies like BMW are utilizing the technology to connect with their customers and increase their engagement. Customer Engagement with immersive reality is very much in its infancy currently. Although we’ve seen quite a few applied uses for it, we can expect more to come from it in the future. The timeline it currently very short.
  • 8. Pros ● Enhance Influencer Marketing. ● Basic AR apps or applications are well-established. ● Can provide very useful, engaging information to users. ● Ease of Product Demonstrations. ○ Very engaging. Impact Cons ● Initial Costs can be expensive. ○ Fragmented market pricing. ● VR Requires a headset to use. ● An individualized experience. ○ Not ideal for group settings. ● Can only be used for specific applications currently. Customer engagement can be increased with the use of immersive reality as consumers are able to interact online directly with products, events, and services. Customer engagement is an integral part of social media marketing; utilizing this tool will garner interest from current and future consumers, we can expect this tool tol impact the industry greatly.
  • 9. In November 2019, just two months shy of the COVID-19 Pandemic, Adidas was one of the few sportswear, retail brands to adopt Augmented Reality. In a partnership with Vyking, consumers can try on shoes without ever entering into a store on their IOS App. By adding Augmented Reality to their app, Adidas seeks to improve the customer experience, increase engagement with their consumers, and can give customers a better idea of the product they’re looking to purchase. An interactive try-on experience utilizing Augmented Reality! Trend in Action-Adidas
  • 10. Not only are retail companies making use of the AR technology available to them, Major League Baseball (MLB) is also making great use of it. The MLB app “At Bat” allows fans in real-time, to view what players are on the field, statistics of these players, and receiving live-data as the game is ongoing. In the future, the MLB is hoping to immerse their customers fully into the game with the use of VR headsets to increase fan engagement. Trend in Action-MLB
  • 11. Although we’re beginning to see Augmented Reality in some organizations like the MLB and NFL, the NBA and the NHL are looking to increase the court-side experience for their fans. With the most recent Olympics being hosted in Tokyo, the USA Today App gives fans and players alike an AR experience with interviews, training sessions, and thought processes. Currently, navigation utilizing AR is limited to in-store or retail spaces to find the product(s) that the customer is looking for, but it has the potential to be used for GPS in the future. 1. AR in Sports Events 2. Augmented Reality Events 3. Utilizing AR for Navigation Subtrends and Current Events With the COVID-19 Pandemic, Remote Education utilizing AR has become extremely popular. Elementary schools are utilizing the technology to help students learn concepts through AR experiences. Augmented Reality is currently being utilized within the automotive industry to give the customer a great shopping experience. But it’s also being utilized within vehicles today with enhancements to safety through Heads Up Display (HUD) that doesn’t obstruct the drivers view while driving. 4. AR in Education 5. Automotive Industry
  • 12. The Future Considering the future of Immersive Reality, we can find applications for it within any industry. Some industries expecting to especially profit off of it is the Video Game industry, Healthcare, Engineering and Live Events. Currently we’re already seeing integration in industries with Live Entertainment, Retail, Video Games, and even at the Automotive level. With AR being available for use on multiple Social Media platforms, with Snapchat being the forerunner, we can expect it to be used at least once a month by individuals currently and even more so in the future.
  • 13. The Future-Implications In the future we can expect several different possible future implications when we consider the current advancements being made: ● Learning and Education will become more interactive. This is especially true when it comes to learning about History and the Arts. This has already been implemented at the Chicago History Museum with much success. ● Healthcare will become more visual which allows them display objects or concepts into reality. This will allow healthcare professionals and students to see ailments, illnesses, or injuries that they wouldn’t normally be able to visualize. ● Real Estate will be modernized to give customers a visual look of the property they’re looking into in a way that pictures never could. Architectural representation along with showcasing the property saves time and money for realtors and customers. Real Estate agencies like Keller Williams Premier Realty are already in development for this feature.
  • 14. Thank you for taking the time to view my presentation. I look forward to any and all questions you may have.
  • 15. References: Agius, A. (2019, June 13). How to leverage immersive reality to support your social media strategy. Social Media Today. https://www.socialmediatoday.com/news/how-to-leverage-immersive-reality-to-support-your- social-media-strategy/556695/. Aho Williamson, D. (2020, August 26). Augmented Reality in Social Media. Insider Intelligence. https://www.emarketer.com/content/augmented-reality-in-social-media. Alcañiz, M., Bigné, E., & Guixeres, J. (2019, July 5). Virtual reality in marketing: A framework, review, and research agenda. Frontiers. https://www.frontiersin.org/articles/10.3389/fpsyg.2019.01530/full. Dods, P. (2020, June 8). Augmented reality apps are changing customer engagement. Meltwater. https://www.meltwater.com/en/blog/how-augmented-reality-is-changing-customer-engagement-webinar. Griffin, T. (2020, January 8). Council post: How augmented reality can boost social media marketing. Forbes. https://www.forbes.com/sites/forbestechcouncil/2020/01/08/how-augmented-reality-can-boost-social- media-marketing/?sh=207c12f03604. How Augmented Reality is the Future of Social Media? Mediakix. (2017, May 25). https://mediakix.com/blog/augmented-reality-social-media-trends-future/. Hughes, J. (2020, November 9). 3 strategies for Boosting customer engagement with augmented Reality (AR). Velocitize. https://velocitize.com/2020/11/09/3-strategies-for-boosting-customer-engagement-with-ar/. Javornik, A. (2016, October 4). The mainstreaming of augmented reality: A brief history. Harvard Business Review. https://hbr.org/2016/10/the-mainstreaming-of-augmented-reality-a-brief-history. Kepner, B. (2019, November 18). Social Media-Virtual Reality. Global Social Media Marketing. https://www.globalsocialmediamarketing.com/social-media-marketing/social-media-virtual-reality/?cn-reloaded=1. Newman, M. (2017, October 10). MLB takes AR to next level for fans at ballpark. MLB.com. https://www.mlb.com/news/mlb-to-use-augmented-reality-to-enhance-data-c258179374. Poetker, B. (2019, August 22). A Brief History of Augmented Reality. G2. https://www.g2.com/articles/history-of-augmented-reality. Poetker, B. (2019, September 26). The Very Real History of Virtual Reality. G2. https://www.g2.com/articles/history-of-virtual-reality. Russick, J., & McGaughey, C. (2021, January 13). Evaluating the impact of augmented and virtual reality. American Alliance of Museums. https://www.aam-us.org/2021/01/15/evaluating-the-impact-of-augmented- and-virtual-reality/. Williams, R. (2019, November 25). Adidas cuts out tech middlemen with in-app Sneaker try-on. Marketing Dive. https://www.marketingdive.com/news/adidas-cuts-out-tech-middlemen-with-in-app-sneaker-try- on/567959/. USA Today DEVELOPS AR Experiences in app for Tokyo Olympics. Sports Video Group. (2021, July 22). https://www.sportsvideo.org/2021/07/22/usa-today-develops-ar-experiences-in-app-for-tokyo-olympics/.