This is a presentation of the digital strategy for Coca-Cola.

1. A Digital Strategy for
By Caroline Meyo

3. Coca-Cola is a revolutionary and industry
leading company that primarily sells and
provides customers with world class products,
but also offers them a lifestyle only possible
with Coke. Instead of focusing solely on
revenue, Coca-Cola looks to affect the
consumer experience on a personal level.
Twist it open!

4. Don’t keep it bottled up!
Digital Strategy Progression Points:
• Build a brand base with the target market: Young adults
• Appeal to customer’s on a personal level by giving off a sense of community
• Promote a lifestyle and experience that only Coke can offer
• Expand brand awareness through social media and influencers
• Optimize digital marketing with the brands website and mobile media

5. Margaret, the multi-dimensional
millennial:
-Buyer persona profile for
Coca-Cola’s targeted
audience

6. Don’t let the interest fizzle out..
• Coca-Cola needs to appeal to Margaret on a personal level and
have her become invested in their brand
• They can do this by:
– Offering her a connection and community through
• Calls to action and events to gain a personal connection
– Using mobile media, website, and SEO’s to draw initial attention
– Getting her contact information and social media handles to track:
• Hobbies and interests
• Likes/ Dislikes
• Career Motivation
• Challenges

7. Take a peak!
Draw on personal experiences to give “Margaret” a real
Coke feel:
Using the contact information:
– Personal and emotional emails about things Coke has done
– SEO’s
– Website

8. Join us! We’re with Coke!
Experiences are a huge incentive to draw in young adults
and millennial’s.
Take advantage of Social Media presence with target
market:
• Instagram
• Facebook
• Twitter

9. Coca-Cola’s brand strategy needs to emphasize
what they can offer the consumer, outside of the
beverage sphere!

10. Success in every sip!
Measuring success
• Website visitation
• Social media interaction
• SEO’s- pay-per-click
• Total revenue
Coca-Cola’s Budget:
- Ad campaigns
- Social media
- Consumer research
- Pay-per-click