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1. Top Ten Questions
in Strategic Communications
©2013 Ingenium Communications Inc.
What does success look like?
Why this, why now?
What are the project or corporate objectives?
What are the communications objectives?
How can effective communications help advance the project or corporate objective?
What are the main risks/opportunities?
Thinking back about past activities, what worked and what didn’t? Why?
Who are the key audiences? Why are they important?
What are the project management parameters (time, budget, staff)?
If we could change just one thing, what should it be?
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