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Strategic Communications
Bootcamp: Raising Your Game
Communications Community Office
May 5, 2016
The single biggest problem with
communication is the illusion
that it has taken place.
4
“
”
George Bernard Shaw, Playwright
NEW
THE
RULES
OPEN AND
DIGITAL BY
DEFAULT
FORM
FOLLOWS
FUNCTION
ANIMATE
THROUGH
STORYTELLING
GOODBYE
COMMAND &
CONTROL
IF I CAN’T GIVE
YOU CONTENT,
I’LL GIVE YOU
CONTEXT
YOU ARE
WHAT YOU
MEASURE
&TIPS
TECHNIQUES
PROGRESS
NOT PERFECTION
START WITH THE
END IN MIND
EVALUATIONOBJECTIVES > RESULTS
DRIVE STRATEGIC
ALIGNMENT
CONNECT THE DOTS
QUESTIONS
ASK
THAT COUNT
19
1 What does success
look like?
20
2What are the project
or policy objectives?
21
3
How can effective
communications help
advance project or policy
objectives?
22
4
What are the main
risks and
opportunities?
23
5
Who are the key
audiences and why are
they important?
24
6
If you could change
just one thing, what
should it be?
PITFALLS
3 MAIN
TO AVOID
THE GOLDILOCKS
EFFECT
TACTICAL
TUNNEL
VISION
NOT
COMMUNICATING
COMMUNICATES
SOMETHING
30
What do you need from your
organization in order to be set up to
succeed?
What do your internal clients value the
most in communications (think
benefits, not features)?
If you could do 1 thing to add more
value, what would it be?
1.
2.
3.
STUDIES
CASE
38
www.ingeniumcommunications.com
@carolinekealey
caroline@ingeniumcommunications.com

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Strategic Communications Bootcamp May 5 English