We all have spheres of influence made up of the people we know and the people they know. By understanding the connections between our contacts and their spheres of influence, we can cross-market more effectively across contact segments. We should use our spheres of influence wisely to benefit others.

1. Spheresof Influence Multiple Universes of Goodwill

2. We all know people that know people that we want to know

3. POWER PARTNERS AND INFLUENCERS

4. Cross marketing by contact segments The convergence between the context in which we know our contacts and the reality of their spheres of influence!

5. PCMA – USE YOUR SPHERES OF INFLUENCE WISELY Carol Verret carol@carolverret.com