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Assignment 4: Creating a Branded Newsletter, Keeping Stakeholders Informed

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The following assignment shows students how to create a newsletter. Great for teaching students about internal and external communications. This link walks students through the process of creating a newsletter in Meltwater. https://www.screencast.com/t/dxViP1iRI

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Assignment 4: Creating a Branded Newsletter, Keeping Stakeholders Informed

  1. 1. 1 Newsletter Project Create a Newsletter for your school
  2. 2. 2 Why would you put together a University Newsletter? 1. Expand your reach. Students and faculty are an integral part of a college’s overall network, but there are many people outside campus grounds that are interested in what’s happening at the college. By offering a newsletter to an extended audience, your college will expand its overall branding to various subsets of the external community, including potential partners and prospective students. 2. Strengthen your ties. Ultimately, a newsletter helps your college stay connected to a given community. As you offer subscribers a regular dose of college-related news and information, you are also giving them another way to contact you and to keep in touch. Even as students or faculty graduate and retire, they will likely stay subscribed to the newsletter, thereby preserving the relationship they have with the college. Source: http://www.higher-education-marketing.com/blog/college- newsletter
  3. 3. 3 Project Overview Example: Alumni/Donors, Faculty, Current Students, Potential Students, etc. Find Interesting News Stories Build searches for your university in Meltwater to include in newsletter Create your newsletter with Meltwater Select a Target Audience Develop a newsletter in the outputs tab in the Meltwater Platform
  4. 4. Select an Audience
  5. 5. 5 Define your Audience • One of the greatest advantages of a newsletter is that you can design it to target a specific audience. Ultimately, this gives you the opportunity to directly contact a specific demographic with information on important news, updates, and events. • For example, you can launch separate newsletters for alumni, prospective students, partners, faculty, staff and currents students. This is beneficial because it allows you to enhance the impact of your communication efforts on various initiatives (open houses, new scholarship opportunities, international programs, new research projects, etc.) Source: http://www.higher-education-marketing.com/blog/college- newsletter
  6. 6. Find Relevant Content with Meltwater
  7. 7. 7 Create Relevant and Detailed Searches • Brainstorm keywords • Ex: for University of Arizona: Eller College of Management, Wildcats, Basketball, • Plug in keywords to the three different search boxes to find the best results • The example below shows how to search for University of Arizona posts that mention Basketball and also mention either Sean Miller or Lauri Markkanen. Excluding the mention of Sun Devils
  8. 8. Create your Newsletter with Meltwater
  9. 9. 9 Meltwater Newsletter • Go into outputs and select purple button in order to create a New Newsletter. • Name your newsletter, create template and a sample sender list (use your professor’s email here). Make sure to select MANUAL for this option. • Create section headers and select content for each section. • Now you can compose your newsletter! • Send final product to your professor. • Click here to see how to add content to your newsletter in Meltwater