2. Colding email to get clients
Many people dread anything that starts with "cold"
mostly because of the reputation of cold calling.
Cold emailing is nothing like the prior, though.
It's many times more measurable, scalable, and
time-efficient.
If a single cold call takes five minutes and you did
40 per day, that's more than three hours of being
on the phone.
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3. Colding email to get clients
Take my friends Evan and Dalton, for instance.
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4. Step 1: Make a lead hit list
You need to pretend you're a mob boss and create a hit
list.
And by a hit list, I mean a list of domains of potential
copywriting clients.
There's plenty of ways to do this, including:
1. Manual searches on Google for industries,
niches, or keywords.
2. Using databases like Leadferret, Zoom, Angel
List, Crunchbase, etc.
3. Searching for companies on LinkedIn.
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5. Step 1: Make a lead hit list
Let's use LinkedIn, for example.
Type in a keyword into the search bar and hit enter.
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6. Step 1: Make a lead hit list
Choose "Companies" from the dropdown menu afterward.
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7. Step 1: Make a lead hit list
Click the company page of any business that seems like a good lead.
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8. Step 2: Run them through Hunter
While you could scour the internet like a raccoon going through garbage, Hunter will save you the trouble.
This tool takes any URL and finds all of the associated emails on the internet.
It analyzes websites, press releases, social profiles, and other sources to get emails.
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9. Step 3: Send personalized emails
Do NOT send a copy and pasted message.
Instead, customize each email for every individual lead. This significantly increases how many copywriting clients you
will generate from a campaign.
Here’s a template you can use:
Hey {First name},
My name is {Your name}, and I've worked with {Brand names}. I help companies generate traffic and leads with
copywriting.
{Custom compliment} and I was curious if you needed any help writing copy or content at the moment.
Warm regards,
{Your name}
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10. Step 4: Follow up!
The odds of landing a client from the first cold email is like winning the lottery.
Data has shown that leads tend to get closed on the follow-ups.
You can achieve similar results by following up every one to two days after no response. Here’s a follow up template
you can use:
Hey {First name},
I wasn't sure if you recieved my last email or not, so I wanted to touch base with you again.
Does {Company name} need any help producing copy or content right now?
Warm regards,
{Your name}
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11. Networking and conferencing
I know it can be scary.
Meeting humans?
Blah.
However, it's one of the most effective ways to grow your
brand and find freelance copywriting clients.
I just went to a local networking event and it was amazing.
I met so many successful entrepreneurs, enjoyed free wine,
and handed out a dozen business cards.
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12. Step 1: Find local networking events
The first step is to search for local events you can attend.
Feel free to travel if you'd like, but it's good to get your feet wet with nearby conferences.
Eventbrite is the perfect resource for this.
Simply type in an area, a keyword, and hit search.
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13. Step 1: Find local networking events
Make a list of events you'd like to attend and plug them into Google Calendar.
Select a date, hour, and set the event's information.
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14. Step 2: Bring plenty of business cards
Never attend a networking event empty-handed.
And no, I’m not talking about holding a beer!
I’m talking about business cards.
You’re going to want to keep in touch with everyone you meet and cards are the best way to do so.
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15. Step 2: Bring plenty of business cards
Use a printing service like MOO to print custom cards.
Select a type of business card along with your desired size and corner style.
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16. Step 2: Bring plenty of business cards
Then, begin designing them with a template,
from scratch, or using a previous design.
Let’s presume you customize a free
template.
Select any area like the phone number or
name section to edit it.
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17. Step 3: Dress the part
It’s very important to dress professionally for this
reason. It complements your brand and personal
image.
Others will think more favorably of you and be more
likely to approach you first.
You don’t have to suit up if you don’t want, either.
Business casual clothing like dress shoes, khakis,
and a sweater is more than enough.
First impressions matter. They matter a lot,
actually.
We make a judgment of someone within the
first 0.1 seconds of meeting them.
More importantly, the judgment is based on
appearance, body language, and subtle
queues.
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18. Step 4: Chat it up
72% of professionals say someone’s appearance and
handshake greatly impact their impression.
So, I suggest taking the liberty to say hello to others
first. It shows confidence and assertiveness.
Grab some food, a drink, and sit down with others. The
proximity will force the conversation.
Practice an elevator pitch, too. This sums up what you
do and the value it offers.
However, don’t be that guy.
You know what I’m talking about: the guy peddling his
cards and doesn’t care to learn anything about the
other person.
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19. Blogging to generate leads
You’re a writer.
So, you should write as much as possible.
That’s why blogging is an effective way to generate
copywriting leads.
In fact, the more often you blog, the more clients you
acquire.
Source: https://www.business2community.com/blogging/10-unbelievable-statistics-sell-
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20. Blogging to generate leads
Write about topics that your ideal client would be
searching for: marketing strategies, copywriting tips,
etc.
Make them actionable, data-driven, and offer step-by-
step instructions.
I also suggest learning to create a lead generation
funnel with lead magnets and email marketing
software.
This will create an automated system that practically
prints money. 💲
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