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How to Find Copywriting Clients

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How to Find Copywriting Clients

  1. 1. How to Find Copywriting Clients www.carminemastropierro.com
  2. 2. Colding email to get clients Many people dread anything that starts with "cold" mostly because of the reputation of cold calling. Cold emailing is nothing like the prior, though. It's many times more measurable, scalable, and time-efficient. If a single cold call takes five minutes and you did 40 per day, that's more than three hours of being on the phone. 2
  3. 3. Colding email to get clients Take my friends Evan and Dalton, for instance. 3
  4. 4. Step 1: Make a lead hit list You need to pretend you're a mob boss and create a hit list. And by a hit list, I mean a list of domains of potential copywriting clients. There's plenty of ways to do this, including: 1. Manual searches on Google for industries, niches, or keywords. 2. Using databases like Leadferret, Zoom, Angel List, Crunchbase, etc. 3. Searching for companies on LinkedIn. 4
  5. 5. Step 1: Make a lead hit list Let's use LinkedIn, for example. Type in a keyword into the search bar and hit enter. 5
  6. 6. Step 1: Make a lead hit list Choose "Companies" from the dropdown menu afterward. 6
  7. 7. Step 1: Make a lead hit list Click the company page of any business that seems like a good lead. 7
  8. 8. Step 2: Run them through Hunter While you could scour the internet like a raccoon going through garbage, Hunter will save you the trouble. This tool takes any URL and finds all of the associated emails on the internet. It analyzes websites, press releases, social profiles, and other sources to get emails. 8
  9. 9. Step 3: Send personalized emails Do NOT send a copy and pasted message. Instead, customize each email for every individual lead. This significantly increases how many copywriting clients you will generate from a campaign. Here’s a template you can use: Hey {First name}, My name is {Your name}, and I've worked with {Brand names}. I help companies generate traffic and leads with copywriting. {Custom compliment} and I was curious if you needed any help writing copy or content at the moment. Warm regards, {Your name} 9
  10. 10. Step 4: Follow up! The odds of landing a client from the first cold email is like winning the lottery. Data has shown that leads tend to get closed on the follow-ups. You can achieve similar results by following up every one to two days after no response. Here’s a follow up template you can use: Hey {First name}, I wasn't sure if you recieved my last email or not, so I wanted to touch base with you again. Does {Company name} need any help producing copy or content right now? Warm regards, {Your name} 10
  11. 11. Networking and conferencing I know it can be scary. Meeting humans? Blah. However, it's one of the most effective ways to grow your brand and find freelance copywriting clients. I just went to a local networking event and it was amazing. I met so many successful entrepreneurs, enjoyed free wine, and handed out a dozen business cards. 11
  12. 12. Step 1: Find local networking events The first step is to search for local events you can attend. Feel free to travel if you'd like, but it's good to get your feet wet with nearby conferences. Eventbrite is the perfect resource for this. Simply type in an area, a keyword, and hit search. 12
  13. 13. Step 1: Find local networking events Make a list of events you'd like to attend and plug them into Google Calendar. Select a date, hour, and set the event's information. 13
  14. 14. Step 2: Bring plenty of business cards Never attend a networking event empty-handed. And no, I’m not talking about holding a beer! I’m talking about business cards. You’re going to want to keep in touch with everyone you meet and cards are the best way to do so. 14
  15. 15. Step 2: Bring plenty of business cards Use a printing service like MOO to print custom cards. Select a type of business card along with your desired size and corner style. 15
  16. 16. Step 2: Bring plenty of business cards Then, begin designing them with a template, from scratch, or using a previous design. Let’s presume you customize a free template. Select any area like the phone number or name section to edit it. 16
  17. 17. Step 3: Dress the part It’s very important to dress professionally for this reason. It complements your brand and personal image. Others will think more favorably of you and be more likely to approach you first. You don’t have to suit up if you don’t want, either. Business casual clothing like dress shoes, khakis, and a sweater is more than enough. First impressions matter. They matter a lot, actually. We make a judgment of someone within the first 0.1 seconds of meeting them. More importantly, the judgment is based on appearance, body language, and subtle queues. 17
  18. 18. Step 4: Chat it up 72% of professionals say someone’s appearance and handshake greatly impact their impression. So, I suggest taking the liberty to say hello to others first. It shows confidence and assertiveness. Grab some food, a drink, and sit down with others. The proximity will force the conversation. Practice an elevator pitch, too. This sums up what you do and the value it offers. However, don’t be that guy. You know what I’m talking about: the guy peddling his cards and doesn’t care to learn anything about the other person. 18
  19. 19. Blogging to generate leads You’re a writer. So, you should write as much as possible. That’s why blogging is an effective way to generate copywriting leads. In fact, the more often you blog, the more clients you acquire. Source: https://www.business2community.com/blogging/10-unbelievable-statistics-sell- boss-business-blogging-0903221 19
  20. 20. Blogging to generate leads Write about topics that your ideal client would be searching for: marketing strategies, copywriting tips, etc. Make them actionable, data-driven, and offer step-by- step instructions. I also suggest learning to create a lead generation funnel with lead magnets and email marketing software. This will create an automated system that practically prints money. 💲 20
  21. 21. Learn more about copywriting at www.carminemastropierro.com

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