1. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN CONTENT Minimista™ CONTENT BACKGROUND INFORMATION SUMMARY COMPANY DESCRIPTION SERVICE DESCRIPTION THE MARKET THE ORGANIZATION FINANCIAL ANALYSIS

2. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: VISION STATEMENT VISION STATEMENT To become the nation’s go-to modeling agency for petite women.

3. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: MISSION STATEMENT MISSION STATEMENT

4. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: OBJECTIVES OBJECTIVES

5. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN COMPANY DESCRIPTION Ownership Minimista is a partnership owned by Carrie Wernick and Ariana Cruz. Start-up Plan / Company History Minimista is an online-based magazine that provides awareness, information, and inspiration for our agency’s target audience, petite women. We aim to find our models employment opportunities by representing the model as an agent. Our agency receives a profit by serving as the link between the model and a need in the market. Facilities and Location(s) We are located on East 33rd street, between Madison Avenue and Park Avenue, in Manhattan, on the Ninth floor.

7. Scehdule photoshoots and bookings with third parties

8. Connect the model with work

10. Only management team posts on the company website and other internet sources

11. We have less ads than other competitors (more exclusive)

13. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN THE MARKET The typical private customer Gender: Female Age: 18-25 Education: Highschool/College Occupation: Any Lifestyle/culture: Classy, unique, down-to-earth, dedicated The typical business customer Line of business: Fashion/Photography/Talent Agency Size/staff: Intimate or Well known Age: Any Geographical factors / limits Domestic: Urban setting International: Global Physical or online? Both Assumed number of customers First year-50 Average amount spend per customer? (2) First year-983,040

15. Launch website with Google

16. Contact signed model to Minimista.

17. Website will constitute a valuable resource to potential customers.

18. Revisit initiatives

19. Summer promotion party

20. List events, groups, and local businesses on website.

21. Update resources on agency website.

22. Initiative determined by monthly theme

23. Connect with prosepct agencies

24. connect with fans

25. Advertise through magazine and online.

26. Sending newsletters, and revising advertising.

27. Marketing initiatives continually revised.

29. Start Up Costs Price Total /monthly /yeary Office Space(rent/mo) $4,462 $4,462 $4,462 $53,544 Fixed Capital (Equipments/Supplies) Desks(2) $260 Chairs(2) $80 Lamps(2) $10 Filing Cabinets(4) $800 Fax Machine(1) $250 Copier(withscanner &printer) $80 Computer(2) $2,000 Cleaningsupplies $40 Office supplies $99 $3,619 Communications(per month for year 1) Phone(Landline) $33 Cable(Basic) $33 Internet $33 $100 $100 $100 Utilities Electricity/Gas/Water $150 $150 $150 $150 Legal Licenses/Permits $75(one time fee) $75 Insurance(liability) $37.50 Service Mark $1,100 $1,100 $2,525 Advertising & Marketing Direct Mail(per month) $1,500 Magazine Ads(per month) $1,500 Online(per month) $1,000 $4,000 $4,000 $4,000 Website Web Design $1,800 Domain name(per year) $10 Hosting package(per year) $60 $1,870 $22,440 Key Personnel Scouting Agency $8.30 $100 Total= $8,832.80 $82,859

31. WORKS CITED U.S. Census Bureau. "Business & Industry: Industry Statistics." NAICS 711410: Agents and managers for artists, athletes, entertainers and other public figures. 2007. Web. D.C.: Government Printing Office, 11 April 2011. United States Government. Catalog of federal domestic assistance. Web. Prod. The Office of Management and Budget. Washington: https://www.cfda.gov/, 12 March 2011. Culley, Tom. Beating the odds in small business. Original. Vol. xiv. Miami: Small Business Matters, 1996. Entrepreneur Media, Inc. "Business Idea Center: Modeling Agency." 2011. Business Ideas. 23 March 2011 <http://www.entrepreneur.com/>. Demand Media. " Different Types of Organizational Structure." 2010. Chron | Small Business. 3 March 2011 <http://smallbusiness.chron.com/different-types-organizational-structure-723.html>. Fashion Schools. "Fashion Careers: Job Descriptions." 2011. Fashion Schools. 04 March 2011 <http://www.fashion-schools.org/fashion-model.htm>.