How To Get Your First 1 Million Customers

•Download as PPTX, PDF•

0 likes•106 views

Carlos Angel

As presented on-stage at T&C2017 (Traffic & Conversion 2017) in San Diego, California.

Marketing

#tcs2017 | @carlosangelx
Why are you
here?

#tcs2017 | @carlosangelx
• MBA>Wall Street>Consulting>Silicon Valley
• Performance Marketing Consultant
• Positioned Uber as the #1 app in Colombia
ahead of Whatsapp and Facebook in 2 years
• Tripled revenue, while halving headcount in 3
months after switching 100% to SCRUMCX
• Collected 3.2mm signatures supporting ride
sharing legislation in Colombia
ABOUT ME
Carlos Angel
GM,
Uber

#tcs2017 | @carlosangelx
Your
customers
hate you.

#tcs2017 | @carlosangelx
We expect
magic.

#tcs2017 | @carlosangelx
The
customer is
the product.

#tcs2017 | @carlosangelx
Whether we
like it or not.

#tcs2017 | @carlosangelx
Consumers that stated they would pay more for a better
customer experience.
55%
Source: http://www.huffingtonpost.com/vala-afshar/50-important-customer-exp_b_8295772.html

#tcs2017 | @carlosangelx
CX trumps
advertising.

#tcs2017 | @carlosangelx
And the recipe for hard core customers

#tcs2017 | @carlosangelx
What is
Uber’s
secret?

#tcs2017 | @carlosangelx
Do you feel a magical CX is impossible?

#tcs2017 | @carlosangelco
A perpetual optimization of customer value and success
through data driven marketing activities.
CX

#tcs2017 | @carlosangelco
Feel. Think. Done.
SCRUM

#tcs2017 | @carlosangelx
A high performance marketing system.
SCRUMCX

#tcs2017 | @carlosangelx
Marketing transforms the customer

#tcs2017 | @carlosangelx
Funnels are
linear.

#tcs2017 | @carlosangelx
Lifecycles
are event
based.

#tcs2017 | @carlosangelx
The perfect
org is a
hamburger.

#tcs2017 | @carlosangelx
Branding
makes it
unique.

#tcs2017 | @carlosangelx
Add a SWAT team for S.H.I.T.

#tcs2017 | @carlosangelx
And Strike Teams for special projects

#tcs2017 | @carlosangelx
Calendar
• Quarterly planning
• Monthly jam sessions
• Weekly sprints
• Daily standups
• Hourly pomodoros

#tcs2017 | @carlosangelx
Tools
• Fullstory or Truconversion for user research
• Funnel.io for tracking and attribution
• Qwaya or Nannigans for AB testing ads
• Adnabu for Adwords
• Promoter.io for NPS

Similar to How To Get Your First 1 Million Customers

Watch This Free Webinar On-Demand: http://dg-r.co/2fuo7Y8 - Personas, Journeys & Content Maps – 3 Keys to Filling Your 2017 Pipeline with Quality Leads Don’t spend another year trying to connect old methods to new technology - Build a plan to maximize your tech Everywhere you look, there’s another brand-new marketing technology solution promising out-of-this-world results. But to succeed as a marketer today, you don’t just need the right technology; you need the right strategic and foundation to maximize its performance. Easier said than done, right? But it really is possible to provide a more predictable flow of quality leads to your sales team by integrating your strategy & technology better. Get three key foundational elements marketers must build into their marketing plans to take full advantage of their technology and drive qualified leads to sales: Buyer Personas – know buyer’s needs, desires and how they make decisions; Content Maps – define the assets will you create to build affinity and increase close rates; and Buyer Journeys – understand every step of the process and the methods buyers prefer.

Dgr sps16 the-mxgroup-finaldeck

G3 Communications

The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business. The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development. Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template. Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers. The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.

Mass Conversions | Product Mix | Conversion Optimization

Roland Frasier

#CultFollowing: Build your 2017 Digital Marketing Strategy

Camilla White

With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, can your dealership move more metal using social media marketing? The answer is a huge resounding YES, and in this video, I want to show you how. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels. ---------- ***Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING: https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap ---------- I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales. Time is a luxury you don’t have. You need results! Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying. Where should you put your efforts and resources to make sure you’re not missing the boat? All you want to do is sell more vehicles. So what should you do? Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers. But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together. Let’s get started! -------- Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING: https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap

Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...

Turbo Marketing Solutions

Success! You’ve got a regular stream of sales coming in, but the cost of acquisition is so high, how do you make this more profitable? How do you increase the lifetime value of a customer by enticing them to come back? A healthy customer retention rate is a key factor in any high growth business. You can’t be a high growth without it! During this webinar, Tom Robertshaw, Ecommerce Evangelist at Space 48, will take you through how to factor in customer retention in all areas of the business. Whether this is improving auditing and improving website user experience or through identifying targetted email campaign opportunities. You’ll learn: A wide range of opportunities for re-engaging with customers Different ways to evaluate your website performance and customer satisfaction How to prioritise the newly identified opportunities so that you can take the next step and test them Real-life examples of how our customers have increased revenues through successful customer retention strategies

Achieve high growth by keeping customers coming back to your ecommerce website

Kissmetrics on SlideShare

Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer. By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years. Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies. SXSW 2017 Our Skip Button Love Affair Speaker: Christopher Ferrel Digital Strategy Director The Richards Group Hyatt Regency Austin Zilker Ballroom 1 March 14, 2017 11:00 AM Primary Access: Platinum Badge, Interactive Badge Secondary Access: Film Badge, Music Badge, Artist Wristband Format: Solo Event Type: Sessions Track: Brands & Marketing Level: Intermediate

Our Skip Button Love Affair | SXSW 2017

Christopher Ferrel

On Friday, August 24th, Sangram Vajre presented at the 4th Annual Utah Digital Marketing Collective Conference: Recap and video of this presentation will be located here, along with all of the other presenters. http://www.utahdmc.org/dmc-2018 Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre Session Description While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.

How to market and sell like a category leader?: Sangram Vajre #UtahDMC 2018

Utah Digital Marketing Collective

Secrets to Automating Your Growth Engine

Autopilot

To compete and win in 2016 and beyond auto body and repair shops need to consider the following: Operating their Business Better, Faster, Cheaper Operate a Process Driven Business VS Whack “A” Mole Management Insure You are Capable of Repairing Today's Vehicles - Certification Use Technology…Don’t Fight It... Use Technology to Sell More Use Technology for More Focused and Measurable Marketing Use Technology to Focus on Today’s Consumer

British Columbia - How to Compete and Win in 2016

Summit eMarketing Sherpas

Increasing Retention and Referrals Through Community - CMX Summit West 2016

CMX

Changing CX Channels and Millennial Influence

IT Decisions

Watch This Free Webinar On-Demand: http://dg-r.co/2gpuzfT - From Napkin To Blueprint: Mapping A Marketing Plan With Your Metrics Learn how to measure your marketing performance metrics to discover what works Planning for the upcoming year means getting a complete picture of how marketing impacts revenue. During this webinar, Full Circle Insights will show you how to track and measure marketing performance to discover what is paying off — and what it isn’t — so you can spend your money with a focus on revenue-generating marketing activities. Learn how to: • Set goals and optimize your marketing mix; • Gain complete visibility into funnel metrics; • Measure a campaign’s contribution to revenue; and • Invest your marketing budget strategically.

Dgr sps16 full-circle-finaldeck

G3 Communications

Know Your Numbers - The Math Behind Your Marketing

MeasurementMarketing.io

Tip to increase sales performance, Thailand Contact Center

Areeya Wiwat

Conversion Hotel 2018 Keynote: Karl Gilis

Webanalisten .nl

This presentation was presented at a #komfowebinar about how to track your SoMe efforts. About the topic: Social media can impact the business in a great way. Unfortuantly, it is not many who actually know how much. The opportunities for tracking your social media marketing efforts are bigger than ever, and in this webinar you will hear a lot more about how to do just that. In this presentation, Steen Rasmussen and Hans Tosti tell you about how to make SoMe conversion tracking. What you can learn from this presentation: -The possibilities and limitations of conversion tracking on FB -Tips & tricks to optimize your ROI -Which considerations you need to take before you start

Presentation komfowebinar conversion tracking

Komfo

Construct a winning communications strategy with BIM

CostelloPalmer

Power to the People: P2P and Crowdfunding

Kimbia, Inc

Personalized Marketing Master Class - Austin Distel, Proof

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The transformation to digital, along with rising customer expectations, require retail customer experience leaders to focus on key behaviors that can drive business outcomes. These include the demand for self-service, changing attitudes towards mobile device versus in-store experience and the importance of speed. In this presentation, you will find: - Five key behaviors that every CX leader in Retail needs to know - Overview of solutions to drive business outcomes Register for the on-demand webinar to learn about: - 5 example customer journeys corresponding to these behaviors - Solutions that can utilize these insights to drive business outcomes

5 Key Consumer Behaviors to Improve Retail Customer Experience

[24]7

Similar to How To Get Your First 1 Million Customers (20)

Dgr sps16 the-mxgroup-finaldeck

Mass Conversions | Product Mix | Conversion Optimization

#CultFollowing: Build your 2017 Digital Marketing Strategy

Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...

Achieve high growth by keeping customers coming back to your ecommerce website

Our Skip Button Love Affair | SXSW 2017

How to market and sell like a category leader?: Sangram Vajre #UtahDMC 2018

Secrets to Automating Your Growth Engine

British Columbia - How to Compete and Win in 2016

Increasing Retention and Referrals Through Community - CMX Summit West 2016

Changing CX Channels and Millennial Influence

Dgr sps16 full-circle-finaldeck

Know Your Numbers - The Math Behind Your Marketing

Tip to increase sales performance, Thailand Contact Center

Conversion Hotel 2018 Keynote: Karl Gilis

Presentation komfowebinar conversion tracking

Construct a winning communications strategy with BIM

Power to the People: P2P and Crowdfunding

Personalized Marketing Master Class - Austin Distel, Proof

5 Key Consumer Behaviors to Improve Retail Customer Experience

Recently uploaded

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

The Art of sales from fictional characters.

Bharathi sakthi

personal branding kit for music business

brjohnson6

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

Resumé Karina Perez | Digital Strategist

Karina Perez

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

SALES-PITCH-an-introduction-to-sales.pptx

23397013

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

2024 Social Trends Report V4 from Later.com

nmislamchannal

How consumers use technology and the impacts on their lives

Mathuraa

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

Crypto Quantum Leap - Digital - membership area

jaynee G

Optimizing Your Marketing with AI-Powered Prompts

Vbout.com

Recently uploaded (20)

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

The Art of sales from fictional characters.

personal branding kit for music business

The seven principles of persuasion by Dr. Robert Cialdini

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

Resumé Karina Perez | Digital Strategist

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Discover Ardency Elite: Elevate Your Lifestyle

Best 5 Graphics Designing Course In Chandigarh

Gain potential customers through Lead Generation

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

SALES-PITCH-an-introduction-to-sales.pptx

The 9th May Incident in Pakistan A Turning Point in History.pptx

2024 Social Trends Report V4 from Later.com

How consumers use technology and the impacts on their lives

Social Media Marketing Portfolio - Maharsh Benday

Crypto Quantum Leap - Digital - membership area

Optimizing Your Marketing with AI-Powered Prompts

How To Get Your First 1 Million Customers

1. HOW TO GET YOUR 1ST 1,000,000 CUSTOMERS An inside look at the future of marketing. Carlos Angel – General Manager, Uber

2. #tcs2017 | @carlosangelx Why are you here?

3. #tcs2017 | @carlosangelx • MBA>Wall Street>Consulting>Silicon Valley • Performance Marketing Consultant • Positioned Uber as the #1 app in Colombia ahead of Whatsapp and Facebook in 2 years • Tripled revenue, while halving headcount in 3 months after switching 100% to SCRUMCX • Collected 3.2mm signatures supporting ride sharing legislation in Colombia ABOUT ME Carlos Angel GM, Uber

4. #tcs2017 | @carlosangelx Your customers hate you.

5. #tcs2017 | @carlosangelx We expect magic.

6. #tcs2017 | @carlosangelx The customer is the product.

7. #tcs2017 | @carlosangelx Whether we like it or not.

8. #tcs2017 | @carlosangelx Consumers that stated they would pay more for a better customer experience. 55% Source: http://www.huffingtonpost.com/vala-afshar/50-important-customer-exp_b_8295772.html

9. #tcs2017 | @carlosangelx CX trumps advertising.

10. #tcs2017 | @carlosangelx CX is TNT.

11. #tcs2017 | @carlosangelx And the recipe for hard core customers

12. #tcs2017 | @carlosangelx What is Uber’s secret?

13. #tcs2017 | @carlosangelx Do you feel a magical CX is impossible?

14. #tcs2017 | @carlosangelco A perpetual optimization of customer value and success through data driven marketing activities. CX

15. #tcs2017 | @carlosangelco Feel. Think. Done. SCRUM

16. #tcs2017 | @carlosangelx A high performance marketing system. SCRUMCX

17. #tcs2017 | @carlosangelx Marketing transforms the customer

18. #tcs2017 | @carlosangelx Funnels are linear.

19. #tcs2017 | @carlosangelx Lifecycles are event based.

20. #tcs2017 | @carlosangelx The perfect org is a hamburger.

21. #tcs2017 | @carlosangelx Branding makes it unique.

22. #tcs2017 | @carlosangelx Team

23. #tcs2017 | @carlosangelx Add a SWAT team for S.H.I.T.

24. #tcs2017 | @carlosangelx And Strike Teams for special projects

25. #tcs2017 | @carlosangelx Calendar • Quarterly planning • Monthly jam sessions • Weekly sprints • Daily standups • Hourly pomodoros

26. #tcs2017 | @carlosangelx Workflow

27. #tcs2017 | @carlosangelx Playbooks

28. #tcs2017 | @carlosangelx Tools • Fullstory or Truconversion for user research • Funnel.io for tracking and attribution • Qwaya or Nannigans for AB testing ads • Adnabu for Adwords • Promoter.io for NPS

29. #tcs2017 | @carlosangelx Why are you here?

30. #tcs2017 | @carlosangelco THANK YOU!

Editor's Notes

A consumer is a customer with options.
Empathy is king
Manage the experience instead of the customer
Manage the experience instead of the customer
UX is the future of marketing.
UX is the future of marketing.
UX is the future of marketing.
Event based
UX is the future of marketing.

How To Get Your First 1 Million Customers

Recommended

Recommended

More Related Content

Similar to How To Get Your First 1 Million Customers

Similar to How To Get Your First 1 Million Customers (20)

Recently uploaded

Recently uploaded (20)

How To Get Your First 1 Million Customers

Editor's Notes