Digital signage has a higher recall rate than any other form of traditional media. 83% of people remember digital signage according to Arbitron. The benefits of Digital Signage are numerous but we have siphoned them down to 18 ways Digital Signage will improve your business. Build your brand awareness, deliver important information, increase operational efficiency and generate a return on investment while breaking through all the noise and clutter that exists within the competitive marketplace and within your customers’ lives. To communicate with people, you have to get their attention. Watching TV, using pc’s and being connected to our smartphones and tablets has trained us to look at screens for information, so digital signage is a natural choice for reaching large audiences, customers or staff. Engage with the community that enters your space and leave them with a lasting impression that they will remember. As a pioneer of Digital Signage in South Africa, Global Access has been at the forefront of the Digital Signage industry for more than 15 years and currently run one of the leading and most comprehensive digital signage platforms globally. Contact us to discuss how we can help you reap the benefits of Digital Signage. Tel: 011 350 6111 contact@globalaccess.co.za www.globalaccess.co.za

1. 1 8 B E N E F I T S
O F D I G I T A L S I G N A G E
W W W . G L O B A L A C C E S S . C O . Z A

2. O V E R
of purchasing decisions are made in
store, making Digital signage a perfect
medium in the right place.
75%

3. A L W A Y S O N
T R E N D
Content can be updated
easily and regularly.

4. Increases foot traffic.
In fact, a whopping 76% of
consumers have entered a
site because of “interesting”
signage.
I N S I G H T . R E T A I L E N V I R O N M E N T S . O R G

5. Increase in impulse
purchases
More information is retained
compared with standard
print material
50% 37%

6. DIGITAL SOLUTIONS FOR EVERY INDUSTRY.
SCALABLECOST-EFFECTIVE ADAPTABLE

7. And sure enough even
waiting will end...if you can
just wait long enough.
W I L L I A M F A U L K N E R
Digital signs reduce both
real and perceived wait
times.

8. Digital signs
allow you to
display
emergency
messaging
in real time.

9. G R A B
A T T E N T I O N
Digital signs attract more
attention by using high­
definition motion graphics
and video.

10. RELEVANT
With digital signage, you can
take advantage of day­part
scheduling to show different
menus or items based on the
time of day or day of the
week.

11. Digital signs eliminate the
recurring costs associated
with printing and shipping
new static signs.

12. E N G A G I N G
Entertain and engage customers
or guests by using interactive
content on digital signs.

13. “You are what you share.”
C H A R L E S L E A D B E A T E R , W E T H I N K : T H E P O W E R O F M A S S
C R E A T I V I T Y
Digital monitors can be connected
to the web, which allows real-time
news feeds, social media feeds,
weather updates, and video
content which can be incorporated
into displays.

14. Purchase Amounts Sales Volumes
29.5% 31.8%
Digital signs placed in strategic areas close to the
point of purchase influence customers’ purchasing
decisions
and
increase

15. Because of the Internet of
Things and their connection
to digital signage, you can
display targeted content
that caters to your audiences'
wants and needs. It gives you
the ability to connect and
interact with your audience.
C O N N E C T I O N

16. Digital signs improve
employee and
company­wide
communication.
You can make sure
everyone is on the
same page.

17. Tell me and I forget.
Teach me and I remember.
Involve me and I learn.
B E N J A M I N F R A N K L I N
Digital signs can get information
across to all learning types—from
readers to listeners to hands-on
learners.

18. Want these
benefits for your
business?Global Access can create a digital solution customized to your
business needs.
Contact Us
To Go Digital
Tel: 011 350 6111
www.globalaccess.co.za
contact@globalaccess.co.za