Social media optimization (SMO) involves using social media sites like Facebook, Twitter, and blogs to generate publicity and increase awareness of a brand, product or event. The goal is to drive traffic to a website and increase awareness, similar to search engine optimization. SMO can be done manually by experts or through automated software tools.

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2. Social media optimization (SMO) is the use of
a number of outlets and communities to
generate publicity to increase the awareness of
a product, service brand or event. Types of
social media involved include RSS feeds,
social news and bookmarking sites, as well as
social networking sites, such as Facebook,
Twitter, video sharing websites and blogging
sites. SMO is similar to search engine
optimization, in that the goal is to generate web
traffic and to a site and increase awareness for
a website. SMO also refers to software tools
that automate this process, or to website
experts who undertake this process for clients.

3. Social media marketing refers to the process of gaining traffic
or attention through social media sites; Some top social
media websites are given below:-
• Facebook
• Google+
• Twitter
• Pinterest
• Linkedin

4. Facebook is the most popular social media in the world.
This social media is helpful to communicate with people. But
these day social media are the fastest way to advertise your
business. Here i will give you all idea how to use Facebook
for your business as well as how to work on Facebook for
your client or company. First you need to create a Facebook
page your your websites or company.
How to Create a Facebook Fan Page?
First question is why we create a page for our websites ?
Using your fan page directly post your contents on
Facebook page, this post is visible for all people who
already liked your page. Social media is helpful to fetch
more traffics on websites so we create a page on Facebook
for our website. If you post any things on this fan page then
people directly redirect on your website.

5. Twitter Marketing is nothing but it is way to advertise your business on twitter.
This is most popular social media website and it is helpful to fetch hug traffic
on your website.
How to Create a Fan Page on Twitter ?
Twitter is a most popular social sites in these day so every person want to a
page for their own sites on Twitter, because social sites are fetch more traffics
on any sites.
Create an account with your Sites or company name
Twitter does not really differentiate between a human, company, robot,
building. If you want to create a twitter page for your website, then follow
these steps:-
 Log out You Previous Login account (If You Twitter Account is Login).
 Create an account on twitter with same as your website name.
 See right side and click on settings.
 See left side of page and Click on Profile .
 Fill your sites URL in website text box.
 Save change.

6. Pintrest is photo sharing social media, it is useful
for fetch traffic on your website through photo
sharing. Following tips are helpful for get high
traffic from Pinterest.
 Include Price Tags
 Use Pin It For Later links
 Show Pins to Newsletter Readers
 Find Popular Group Boards
 Drive Traffic With Blog Boards
 Track Pins from Competitor Domains
 Promote Your Presence

7. LinkedIn is a business- and
employment-oriented social networking
service that operates via websites and
mobile apps. LinkedIn allows members
to create profiles and "connections" to
each other in an online social network
which may represent real-world
professional relationships. Members
can invite anyone to become a
connection.The "gated-access
approach" is intended to build trust
among the service's members. LinkedIn
participated in the EU's International
Safe Harbor Privacy Principles.

8. Google Plus (stylized as Google+)
is an interest-based social network
that is owned and operated by
Google.
The service, Google's fourth foray
into social networking, experienced
strong growth in its initial years,
although usage statistics have
varied, depending on how the
service is defined. Three Google
executives have overseen the
service, which has undergone
substantial changes leading to a
redesign in November 2015.

9. Video marketing is a component of an
integrated marketing communications plan
designed to increase audience
engagement through social activity around
a given video. In a successful social video
marketing campaign,the content,
distribution strategy and consumer self-
expression tools combine to allow an
individual to “add their voice” or co-create
value to a piece of content - then further
propagating it out to their social circles.
Social video typically benefits from a halo
effect cast by the "influencers” of a given
social grouping.

10. Social Bookmarking is the great way to bookmark your url on sicial
bookmarking websites. The main advantage of doing this activity; get
backlinks of your website.
Top 10 Social Bookmarking websites
 Digg
 Diigo
 Delicious
 Stumble Upon
 Reddit
 Plurk
 Folkd
 URL
 Tumblr
 Scoop.it
Advantages of Social Bookmaking
 Get backlinks of your website.
 Boost Traffic of your website.
 Get idea from people for your post, if any person comment on post
 Direct interact with visitors.