PLANNING-NESS is an industry gathering of planners, strategists, thinkers and makers. The theme is to challenge the common way of thinking to create new and valuable things. Carbonview Research is a three year sponsor of the conference and this year we facilitated a pre-event survey

1. 2 0 1 3
p l a n n i n g -­‐ n e s s
u n -­‐ c o n f e r e n c e
u n -­‐ s u r v e y

2. websites
that
inspire
you

3. personal
passions
“The
food
revolu-on,
educa-on
reform,
GMOs,
my
community,
buying
local,
the
rebuilding
of
livable
spaces
(the
an-thesis
of
box
stores),
my
family...”
“Good
wine
fussy-­‐food
down-­‐
to-­‐earth-­‐non-­‐fussy-­‐friends
conversa5on.
A
page-­‐turner
fic5on
novel.
Working
out.
My
neuro5c
dog.
Florida
State
Football!”

4. stuff
you
make
“I
make
people
think.
I
make
ideas
into
reality
and
some5mes
make
reality
a
beFer
idea.
I
make
my
kids
beFer
people.
I
make
my
people
laugh.
I
make
myself
happy
when
I
don't
have
to
do
things
that
other
people
are
beFer
at
making.
I
make
5me.
I
make
fun.”

5. what
inspires:this
year
and
on-­‐going?
Finally seeing my young children as duplicates of
myself. My 2 year old son gives me inspiration to
make sure he's proud of his father as he grows up

6. learn
or
make:
planners
want
to
be
Sheldon
Cooper
arts:
cinematography,
photography
arts:
fashion
design
building
something
(treehouse,
furniture,
wooden
things,
etc.)
culinary
arts/arGsan
food
or
wine

7. interesGng
or
inspiring
conversaGons

8. What
inspires:this
year
and
on-­‐going?
“All things in the digital space are inspiring, but
particularly Google. Observing and trying each of their
innovations is inspiring, as it shows the potential of
digital media.”

9. this
is
SO
over…

10. teach
internal
&
external
clients
Break
away
from
stereotypes
Be
authen2c
Create
connected
experience
Stand
for
something
people
won't
like
Merge
strategy
and
crea2ve
Planning
is
not
just
pre-­‐work
-­‐
it
enables
the
en2re
process
Be
more
crea2ve
How
to
evaluate
crea2ve
Define
a
problem
&
objec2ves
Be
an
empathe2c
genius
What
each
department
does
Take
educated
risks
Strategy
is
important
The
brief
maHers
Digital's
full
poten2al
Go
for
emo2on,
go
for
differen2a2on,
go
for
a
meaningful
message...tell
stories
Think
like
your
customer
Understand
your
customer
Their
ins2tu2onal
processes
are
failing
them.
Being
bound
by
concept
tes2ng
paradigms
(BASES,
e.g.),
being
stuck
in
the
old
methodologies,
etc.
are
slowing
them
down
in
a
rapidly
changing
world.
Be
entrepreneurial
Dream,
see
the
vision,
ignore
the
formula
Reject
fear,
stand
out,
make
REAL
change
Take
risks
What
does
good
work
look
like
and
what
does
it
take
“Their
ins-tu-onal
processes
are
failing
them.
Being
bound
by
concept
tes-ng
paradigms
(BASES,
e.g.),
being
stuck
in
the
old
methodologies,
etc.
are
slowing
them
down
in
a
rapidly
changing
world.”

11. what
inspires:this
year
and
on-­‐going?
A quote from an article on Brain Pickings.com that
encourages you to realize the power of humans & learn
from Amelia Earhart: "Life really beings when you realize
you can do anything." Learning from other people &
how they learn to do anything their set their minds to
encourages me to keep dreaming even when reality
sets in.

12. planner’s
daily
work
challenges
are…

13. planner’s
daily
personal
challenges
are…

14. what
inspires:this
year
and
on-­‐going?
Getting involved in or watching community events or
challenges like marathons. Being around people who
have a curiosity in the world and who ask lots of
questions. Being around people who aren't just
motivated by self interest and getting ahead.TED
talks, Harvard Business Review. Fast Company.

15. useful
technology

16. What
inspires:this
year
and
on-­‐going?
AttendingTEDActive was very inspirational. Ongoing
inspiration isTED, the people I follow onTwitter, the
consumer taking matters into their own hands
against corporation, blogs and articles I read, and
TEDTalks.

17. r e s e a r c h
p o w e r e d
b y
r e s e a r c h
p o w e r e d
b y

18. New Business – “It’sTuesday.We need data byThursday for our pitch on Friday.”
Determine the Winner – “We have three campaign concepts with two
executions each and need to understand which one is best.”
Gut Check– “Our qualitative shows our concept is solid, we need quick,
quantitative validation before we move forward.”
Get Beyond DIY – “DIYTools and asking around the office isn’t going to cut it.
We need real research.”
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