LinkedIn: For Beginners

Cara Valentine
Cara ValentineClarkson University Recruitment | Employer Relations & Outreach | Job Development | Career Counselor | um Clarkson University
for beginners
Cara Valentine
Graduate Employer Relations Assistant
valentc01@buffalostate.edu
Career Development Center
CLEV 306
716-878-5811
askcdc@buffalostate.edu
Getting to know you…
 Year? Alum?
 What are you studying?
 What do you hope to learn
today?
Importance of networking
in your job search…
• What is networking?
o Definition: to develop relationships with people who can
be helpful to one professionally, especially in finding
employment or moving toward a higher position
• Why is networking important?
o Hiring Process
o Endorsement for job application
“The work you do and the relationships you build stay with you forever!”
1. Advertised openings (~10% of all jobs)
2. Company outreach- inquiry
3. Job Fairs or other career events
4. Professional Networking
What is LinkedIn?
• Social media website used specifically for professional networking
• 200 million+ members (U.S. & Internationally)
• WHY?
o Manage and market your professional identity-electronic copy
resume
o Build and engage with professionals in your network.
o Access knowledge, insights and opportunities (job, articles,
volunteer, etc)
o RESEARCH: Graduate School, Law School, Companies, Other
professionals, Hiring Managers, etc.
FREE APP ON YOUR SMARTPHONE OR
TABLET
LinkedIn: For Beginners
LinkedIn 2012 Stats
Recruiters sourcing for
candidates
Job Seekers
LinkedIn 93% 38%
Facebook 66% 52%
Twitter 54% 34%
Connections
• LinkedIn: connections not “friends”
• 1st, 2nd and 3rd Connections
• Why?
o Helps you create your niche or area of interest (ie Law,
Education, Fashion, Sales, etc)
o Job, Internship, Volunteer leads
o Build a relationship & help people network- “I scratch your back
you scratch mine”
• My Rule of thumb: Do not connect with anyone who will not benefit
from knowing you or someone in your network
• Understand that different people have different practices/rules for
connecting! (Check out to their profile to see!)
LinkedIn Profile
• Let’s take a look at what LinkedIn has to offer!!
Groups
• Why?
o Connect with like-minded professionals
related to your industry
o Join discussions by sharing insights, posting
articles or asking a question
o Find people to connect with also in group
o Job, Internship and Volunteer leads
• Join groups that are part of your “niche”
• Alumni Relations is a great tool for networking
o Buffalo State Career Development Center
o Buffalo State Alumni
Job Search
• Why?
o Search for jobs and internships posted on
LinkedIn
o A lot of recruiters/ hiring managers are now
ONLY advertising their job openings on
LinkedIn
o You can save job openings in different
industries (up to 10 searches) emailed to you
daily, weekly or monthly.
o Student Jobs feature:
www.linkedin.com/studentjobs
Follow Companies
• Why?
o Industry insight
o Find new professionals to connect with
o Track changes and development
o Job or Internship advertisements
o Generate job leads (expansions, promotions, job changes, etc)
New Feature: Alumni
Tool
QUESTIONS???
Cara Valentine
valentc01@buffalostate.edu
Connect with me!!
@cara10valentine
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LinkedIn: For Beginners

  • 2. Cara Valentine Graduate Employer Relations Assistant valentc01@buffalostate.edu Career Development Center CLEV 306 716-878-5811 askcdc@buffalostate.edu
  • 3. Getting to know you…  Year? Alum?  What are you studying?  What do you hope to learn today?
  • 4. Importance of networking in your job search… • What is networking? o Definition: to develop relationships with people who can be helpful to one professionally, especially in finding employment or moving toward a higher position • Why is networking important? o Hiring Process o Endorsement for job application “The work you do and the relationships you build stay with you forever!” 1. Advertised openings (~10% of all jobs) 2. Company outreach- inquiry 3. Job Fairs or other career events 4. Professional Networking
  • 5. What is LinkedIn? • Social media website used specifically for professional networking • 200 million+ members (U.S. & Internationally) • WHY? o Manage and market your professional identity-electronic copy resume o Build and engage with professionals in your network. o Access knowledge, insights and opportunities (job, articles, volunteer, etc) o RESEARCH: Graduate School, Law School, Companies, Other professionals, Hiring Managers, etc. FREE APP ON YOUR SMARTPHONE OR TABLET
  • 7. LinkedIn 2012 Stats Recruiters sourcing for candidates Job Seekers LinkedIn 93% 38% Facebook 66% 52% Twitter 54% 34%
  • 8. Connections • LinkedIn: connections not “friends” • 1st, 2nd and 3rd Connections • Why? o Helps you create your niche or area of interest (ie Law, Education, Fashion, Sales, etc) o Job, Internship, Volunteer leads o Build a relationship & help people network- “I scratch your back you scratch mine” • My Rule of thumb: Do not connect with anyone who will not benefit from knowing you or someone in your network • Understand that different people have different practices/rules for connecting! (Check out to their profile to see!)
  • 9. LinkedIn Profile • Let’s take a look at what LinkedIn has to offer!!
  • 10. Groups • Why? o Connect with like-minded professionals related to your industry o Join discussions by sharing insights, posting articles or asking a question o Find people to connect with also in group o Job, Internship and Volunteer leads • Join groups that are part of your “niche” • Alumni Relations is a great tool for networking o Buffalo State Career Development Center o Buffalo State Alumni
  • 11. Job Search • Why? o Search for jobs and internships posted on LinkedIn o A lot of recruiters/ hiring managers are now ONLY advertising their job openings on LinkedIn o You can save job openings in different industries (up to 10 searches) emailed to you daily, weekly or monthly. o Student Jobs feature: www.linkedin.com/studentjobs
  • 12. Follow Companies • Why? o Industry insight o Find new professionals to connect with o Track changes and development o Job or Internship advertisements o Generate job leads (expansions, promotions, job changes, etc)

Hinweis der Redaktion

  1. LinkedIn is NOT Facebook!!!My experience as a recruiter Sourcing candidates using linkedin  “Background check” or digital dirt on FB or twitter
  2. Let’s talk about the disconnect here!!
  3. Home, Profile, Contacts, Groups, Jobs, Inbox, Companies, News, MoreHome:-News feed, industry articles, connections posting, etc-Connection Suggestions-Who has viewed your profileProfile:Professional depiction of yourself- should mimic your resume1) Heading (City, State, Profile Picture, Title, Contact Information) Professional Profile Pictures: Mine, Stacey’s, Josh Hayden Non Professional Profile Pictures: Jacob Morley, No profile picture at all2) Activity New connections, joining groups, following companies, “liking” an article, etc3) Background -Summary (Objective or Cover Letter) Cara vs. Sarah -Education -Work History -Skills/Expertise Additional Content: Volunteer Organizations Projects Languages Publications Honors & Awards Courses Certifications 4) Recommendations 5) Connections 6) Groups 7) Following
  4. Search and join a group- if the group you joined grants automatic access search that groups members- find another connection!!