2. Mission : We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.
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4. It has a forceful American success story for their and for their loyal customers. They are the vehicle with which their riders discover the power,the passion,and the people that define the Harley-Davidson experience. H-D emphasizes important of customer satisfy with more than 8700 employees in the U.S. and abroad. H-D is not just a brand.It is also a culture and millions of people live this culture loyally. The managers are customer beside being seller.