It was May 27, 1968. 📍⛵
99 men went missing aboard the USS Scorpion, somewhere in the North Atlantic.
Find out how an ingenious scientist named John Craven found a (nuclear) needle in a haystack by using the wisdom of crowds.
How the Wisdom of Crowds Helped the US Navy Find a Lost Nuclear Submarine
1. HOW THE
WISDOM OF CROWDS
HELPED THE US NAVY
FIND A LOST
NUCLEAR SUBMARINE
2. It was May 27, 1968,
Ninety-nine men went missing aboard
the USS Scorpion (SSN-589),
a 3,500-ton nuclear attack submarine.
The ship was due back in Norfolk,
Virginia, but was nowhere to be found.
3. THE NAVY ONLY HAD
A VAGUE IDEA OF
WHERE TO SEARCH
THIS HUGE AREA
4. BUT ONE MAN HAD
A STRANGE IDEA
JOHN P. CRAVEN
Chief Scientist of the Special Projects
6. THEN, HE ASSEMBLED
A TEAM OF
DIVERSE EXPERTS
MATHEMATICIANS
SUBMARINE EXPERTS
SALVAGE MEN
7. At which speed did the Scorpion
glide down to the ocean floor ?
60 knots
30 knots
SPEED
How likely is it a
torpedo accident ?
TORPEDO
100%
certain
0%
certain
GLIDE PATH
13 km
10 km
How far could the Scorpion
glide until impact ?
HE BROKE DOWN THE PROBLEM
AND ASKED EACH EXPERT
SOME TECHNICAL QUESTIONS
8. EXPERTS WAGERED
BOTTLES OF CHIVAS
REGAL WHISKY
TO KEEP THINGS
“INTERESTING”
BETTING REAL OR FAKE MONEY, OR
RISKING YOUR REPUTATION,
HELPS ELLICIT HONEST RESPONSES
9. HE THEN COMBINED THESE
INDEPENDENT ESTIMATES
INTO ONE MOST
PLAUSIBLE POSITION
11. JUST LIKE CRAVEN,
YOU CAN USE THE
WISDOM OF CROWDS
BY APPLYING
3 PRINCIPLES TO
YOUR TEAMS
12. INDEPENDENCE OF THOUGHT
IS VITAL FOR ACCURACY
BECAUSE IT PRESERVES
COGNITIVE DIVERSITY*
* different ways of seeing the world and
different problem-solving approaches
14. BOOST YOUR OWN
INTELLIGENCE
BY USING THE BRAINS
AROUND YOU
Seek opinions from people you
know think differently
Provide incentives to think
independently
Do not seek consensus at all costs,
be comfortable with disagreement
“The enemy of intelligence is
conformity, not the group itself”
Emile Servan-Schreiber
Hypermind Director
15. 3 WAYS TO COMBINE
OPINIONS
WEIGHTED AVERAGE
MAJORITY VOTE
BETTING
AGGREGATION
16. LOOKING FOR YOUR
OWN SUBMARINE ?
OUR TECHNOLOGY
CAN HELP
SOME QUESTIONS ARE TOO
COMPLEX FOR JUST ONE PERSON