2. Social enterprises are social mission driven organizations which apply market-based strategies to achieve a social purpose
3.
4. Stamp of Approval ‘’ I can’t wait until we start counting DOWN the few businesses that are not ethical …. ‘’ Doug Richards THE SE MARK OF ETHICAL ACCREDITAION
14. The first 5 years what has been achieved? £6 million donated. Close to 2 million lives changed 744 PlayPumps 35 Veg gardens 153 HIV and Aids projects 4 Hygiene & sanitation projects
15. 3 x 5000m peaks in Nepal to celebrate our 5 th Birthday
26. Defining Our Audience GENERATION G | Captures the growing importance of 'generosity' as a leading societal and business mindset. In fact, for many, giving, sharing and then receiving recognition have replaced 'taking' as the new status symbol.
Pants to Poverty, reference fairshare music, business page of metro, 60k users.
Duncan Goose, Account Director for Martin Sorrell at WPP Sold flat, girlfriend etc Shot at/hurricane Mitch hit Honduras
Talk about Duncan’s sister claire
In addition to bottled water
Looking at having funded £6m by the year end. This is with out excepting grants and this money has been ‘earned’ through comercial activity We have not promoted fund raising, until this year…..
Talk about story
Heart – to butterfly (small actions have big consequences) Evolving on from Africa (we’re global – USA funds Central/South America, Australia funds Asia) Love and Pink put us in the charity space
Tie in our call to action
Less active are our target. Make it easy.
Easy giving is the overriding cross-category driver, where shoppers will seek out the easy giving option, potentially in ALL categories.
Talk about how we identify a market, heavly comoditised, little point of difference etc. ask for feedback.
Strategically tackling by region – helping transform a whole area across multiple issues. Rare for NGOs to co-ordinate projects like this
Why do retailers, clients and licensed partners work with us. Our activity does not effect the bottom line CSR reporting is approached in the same way as financial reporting.
