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Youtube marketing tips 2014 
In this file, we share with you all information that related to youtube 
marketing tips 2014 such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Whether you’ve vowed to learn Spanish or drink more of those seaweed-green 
kale shakes, sometimes New Year’s resolutions can admittedly 
sound like a straight-up lie (okay, a well-intentioned lie). 
Commit to better videosBased on advice from health experts, it’s more 
likely you’ll succeed if your goal excites you and isn’t too much of a 
stretch from your typical lifestyle. 
That said, improving your video marketing in 2014 is a perfect 
resolution! Not only is video trendy and inspiring (who doesn’t dream of 
releasing the next Virgin Airlines safety video?), but it’s also a medium 
70% of B2B marketers have experimented with already. 
Video marketing. Free pdf download examples Page 1
So although you might be back to reality TV and Cheetos in a few 
weeks, here’s some actionable tips you can implement today to improve 
your video marketing: 
1. Collect some feedback 
Many marketers release videos with a lot of uncertainty. There’s often 
no internal review process and you can ultimately be a bit unsure if your 
target audience will like your content before you release it into the wild. 
This year encourage your team to be especially critical when reviewing 
your videos, and – as Reel SEO suggests – send out a secure version of 
your video to select contacts with a survey to get some external 
perspective. 
Did your test audience find your call to action compelling enough? Did 
they get your jokes? You can use a pre-release to find out if your initial 
concept (and the desired action) is clear. 
2. Use email gates to capture leads 
Use email gates for lead generationThe majority of your videos have to 
be more than entertainment alone if they’re going to drive business. So, 
just as you use email gates on white papers, add gates to select videos to 
collect contact info. 
If you set up a newsletter last year, for example, an optional email gate 
on your latest video can prompt subscription to that channel before 
viewers gain access to full-version content. 
Video marketing. Free pdf download examples Page 2
In 2014, find small ways to optimize your content for lead generation 
and use video as a way to drive subscription to your other content 
initiatives. 
3. Use your first few seconds wisely 
video attention span for our salesforce promoBased on attention span 
data, you’ve only got about eight seconds to capture your audience 
before they’ll bounce. To combat short attention spans, use the first line 
of your video to qualify viewers right away. In other words, if the first 
line of your video is super specific, you’ll instantly lose the portion of 
the audience that is least likely to convert and you’ll be left with those in 
your target market you can actually persuade. 
Video requires you get to the meat of your message much faster and by 
aiming to hold at least 60% of your audience until the very end, you’ll 
set a benchmark for success. You can read an article outlining how to do 
this here. 
4. Spice up your B2B message 
Think Red Bull is the only brand that can have fun with their videos? 
Think again! Video marketing makes for an exciting goal because you’ll 
need some creativity to stand out among the marketers doing it right. 
This year develop and schedule a minimum of five video nurturing 
campaigns or create a series of episodic brand content. Be sure to tailor 
your videos to all stages of the buying process and personalize the 
content for decision makers in your industry. 
Video marketing. Free pdf download examples Page 3
Whether you use a song, a rap, a clever parody, or spoof a famous ad 
campaign – aim to create something memorable and timely with 
storytelling techniques. Check out some inspiring B2B video examples 
from top brands to get you started. 
5. Implement a process based on performance 
Video Strategy CycleOne of the biggest marketing challenges is 
connecting video campaigns to ROI. If you start using video analytics, 
however, you can visibly see exactly which campaigns are making a 
difference based on attention span and whether your target market is 
engaging all the way through to the end of each video. 
Starting this month, design a video process where you: 
· Carefully construct content based on a schedule 
· Release videos with wide distribution on various networks 
· Use analytics to understand what’s working (or better yet, what’s 
not working) so you can ultimately… 
· Modify your upcoming content to perform really well 
6. Combine video data with marketing automation 
The best way to deliver compelling digital experiences is to understand 
what your audience wants and then personalize the content they receive 
at exactly the right time. 
In the next six weeks, evaluate if you’re ready to consolidate all of your 
video viewership data within your marketing automation platform. 
When you integrate the two platforms, you can see patterns in individual 
Video marketing. Free pdf download examples Page 4
leads’ viewing history and send automated, targeted emails to leads 
based on how much content they actually watch. 
If David the CMO from company XYZ has watched three of your 
product videos all the way to the end, you can set triggers in your MAP 
to send him even more content personalized to his interests right when 
he’s finished watching the videos. This is targeted selling at it’s finest, 
and it all starts with video. 
7. Think like a casting director 
You might have had a great concept, but that guy in your video? Well, if 
he’s a bit boring or monotone he could be the reason nobody’s sticking 
around. When you choose your speaker, they’re your first impression 
with prospects. When casting, consider your speaker’s projected 
persona, whether they speak with varied intonation, and if they’re a great 
representative of your brand. Most importantly, choose someone 
genuine your target audience will connect with. 
These tips should help you on the road to better videos this year. If you 
have some tips to share on production, distribution, lead generation with 
video – or you’d like to share your own video marketing resolutions – 
write us a comment below! 
Video marketing. Free pdf download examples Page 5
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Video marketing. Free pdf download examples Page 6
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 7
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 8

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Youtube marketing tips 2014

  • 1. Youtube marketing tips 2014 In this file, we share with you all information that related to youtube marketing tips 2014 such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Whether you’ve vowed to learn Spanish or drink more of those seaweed-green kale shakes, sometimes New Year’s resolutions can admittedly sound like a straight-up lie (okay, a well-intentioned lie). Commit to better videosBased on advice from health experts, it’s more likely you’ll succeed if your goal excites you and isn’t too much of a stretch from your typical lifestyle. That said, improving your video marketing in 2014 is a perfect resolution! Not only is video trendy and inspiring (who doesn’t dream of releasing the next Virgin Airlines safety video?), but it’s also a medium 70% of B2B marketers have experimented with already. Video marketing. Free pdf download examples Page 1
  • 2. So although you might be back to reality TV and Cheetos in a few weeks, here’s some actionable tips you can implement today to improve your video marketing: 1. Collect some feedback Many marketers release videos with a lot of uncertainty. There’s often no internal review process and you can ultimately be a bit unsure if your target audience will like your content before you release it into the wild. This year encourage your team to be especially critical when reviewing your videos, and – as Reel SEO suggests – send out a secure version of your video to select contacts with a survey to get some external perspective. Did your test audience find your call to action compelling enough? Did they get your jokes? You can use a pre-release to find out if your initial concept (and the desired action) is clear. 2. Use email gates to capture leads Use email gates for lead generationThe majority of your videos have to be more than entertainment alone if they’re going to drive business. So, just as you use email gates on white papers, add gates to select videos to collect contact info. If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content. Video marketing. Free pdf download examples Page 2
  • 3. In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. 3. Use your first few seconds wisely video attention span for our salesforce promoBased on attention span data, you’ve only got about eight seconds to capture your audience before they’ll bounce. To combat short attention spans, use the first line of your video to qualify viewers right away. In other words, if the first line of your video is super specific, you’ll instantly lose the portion of the audience that is least likely to convert and you’ll be left with those in your target market you can actually persuade. Video requires you get to the meat of your message much faster and by aiming to hold at least 60% of your audience until the very end, you’ll set a benchmark for success. You can read an article outlining how to do this here. 4. Spice up your B2B message Think Red Bull is the only brand that can have fun with their videos? Think again! Video marketing makes for an exciting goal because you’ll need some creativity to stand out among the marketers doing it right. This year develop and schedule a minimum of five video nurturing campaigns or create a series of episodic brand content. Be sure to tailor your videos to all stages of the buying process and personalize the content for decision makers in your industry. Video marketing. Free pdf download examples Page 3
  • 4. Whether you use a song, a rap, a clever parody, or spoof a famous ad campaign – aim to create something memorable and timely with storytelling techniques. Check out some inspiring B2B video examples from top brands to get you started. 5. Implement a process based on performance Video Strategy CycleOne of the biggest marketing challenges is connecting video campaigns to ROI. If you start using video analytics, however, you can visibly see exactly which campaigns are making a difference based on attention span and whether your target market is engaging all the way through to the end of each video. Starting this month, design a video process where you: · Carefully construct content based on a schedule · Release videos with wide distribution on various networks · Use analytics to understand what’s working (or better yet, what’s not working) so you can ultimately… · Modify your upcoming content to perform really well 6. Combine video data with marketing automation The best way to deliver compelling digital experiences is to understand what your audience wants and then personalize the content they receive at exactly the right time. In the next six weeks, evaluate if you’re ready to consolidate all of your video viewership data within your marketing automation platform. When you integrate the two platforms, you can see patterns in individual Video marketing. Free pdf download examples Page 4
  • 5. leads’ viewing history and send automated, targeted emails to leads based on how much content they actually watch. If David the CMO from company XYZ has watched three of your product videos all the way to the end, you can set triggers in your MAP to send him even more content personalized to his interests right when he’s finished watching the videos. This is targeted selling at it’s finest, and it all starts with video. 7. Think like a casting director You might have had a great concept, but that guy in your video? Well, if he’s a bit boring or monotone he could be the reason nobody’s sticking around. When you choose your speaker, they’re your first impression with prospects. When casting, consider your speaker’s projected persona, whether they speak with varied intonation, and if they’re a great representative of your brand. Most importantly, choose someone genuine your target audience will connect with. These tips should help you on the road to better videos this year. If you have some tips to share on production, distribution, lead generation with video – or you’d like to share your own video marketing resolutions – write us a comment below! Video marketing. Free pdf download examples Page 5
  • 6. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 6
  • 7. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 7
  • 8. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 8