2.  Monroe County’s Official Tourism Promotion Agency
 Our mission is to AGGRESSIVELY sell and market Greater
Rochester as a preferred destination—for meetings,
conventions, business travel and leisure travel
 Increase visitor spending to enhance the economy
 Advocate for appropriate destination development
 Increase awareness, appreciation, and support for the visitor
industry.
Who We Are

3.  A portion of the Monroe County Hotel Tax
 In-kind member and partner support/co-op programs
 Membership dues
 Matching grants funded by I Love NY
Revenue comes from.
Consist of 18 full time staff and approximately 20 part time staff

4. • Approximately 1.7 Million Visitors Each Year
• Economic Impact Nearly $1 billion
• Tourism accounts for 15,00 direct jobs in Monroe County

5. • Meetings/Convention Sales
• Convention/Visitor Services
• Communications/PR
• Membership
• Tourism Sales
• Finance
• Rochester Finger Lakes Film & Video Office
Departments:

6. • The VisitRochester Meetings
and Convention team actively
seeks out new business and
leads by
• Attending trade shows
• Hosting potential meeting
planners
• Organizing and hosting
Familiarization Tours
• Identifying local contacts
of regional, state, and
national organizations
Meetings and Conventions

7. VisitRochester is a membership organization with over 400 members in
the Greater Rochester and Finger Lakes Region representing….
Sleep See & Do Shop
Community Eat & Drink Services

9. All VisitRochester
members get a listing
on VisitRochester.com
Listing includes:
• A description
• Contact information
• And a link to the
organization’s
website and email

10. Members may also purchase
Enhanced listings
Including up to 4 images
Increase ranking
500 word description
Page Advertisements
Several advertising
options are available on
VisitRochester.com

11. Additional online benefits include
Special offers and discount listings (unlimited)
Special Event Listings
(unlimited)
And both are FREE for members

12. Leads Leads Leads!
Convention/Meeting Sales Leads—
Information on the lodging and meeting
space needs for conventions and
meetings
Convention Service Leads—information
about booked meetings or conventions
in need of services
Group Tourism Leads—information
about tour companies who may be
interested in visiting the area
Relocation Leads—information on
individuals who have requested
information about our community.

13. The Convention Calendar
This guide provides the name, dates,
contact information, and number of
expected attendees for booked
meetings and conventions, trade-shows
and major events.
• Information Resource
• Direct Marketing to Meeting Planners
• Direct marketing to Convention
Delegates
• Specific Interests

14. Special Offers and Packaging
• Special offers and Packages are
posted on VisitRochester.com
(free and unlimited).
• Assistance in partnering with
other VisitRochester members
• Guidance on popular and new
market trends
• Educational opportunities to
help create special offers and
packages
• Seasonal ideas
• Submission of special offers
and packages to various media
outlets.

15. VIZ BIZ Newsletter
A monthly newsletter that
includes, the updated
convention calendar, industry
news, important programs and
activities, marketing
opportunities, and special
announcements.

16. Brochure Distribution
At both our Center City Visitor
Information Center and Airport
Information Center.
At major conventions and our
mobile information center at
major festivals and events.
When appropriate select member
brochures are distributed at
conventions and through the
mobile unit.

17. Customer Service Program and Hospitality U
The Magic of Hospitality
VisitRochester’s on-site front-line
training program. Free for
members once each year.
Hospitality U
Special education programs on
timely subjects. Offered to
members for a nominal fee.

18. Site Visits and Familization Tours
These tours and visits introduce the Greater Rochester area-tis
facilities, attractions, lodging facilities, restaurants and more to those
clients who will influence travel to this area.
Including:
• National and international
journalists
• Travel writers
• Group leaders
• Travel counselors
• Tour operators
• Meeting and Convention
Planners

19. Visitor Industry Council
The working arm of the VisitRochester Membership
• Monthly meetings provide up-to-
date industry news
• “Spotlight” segments showcase
VisitRochester member
organizations
• Member-to-member networking
• Professional and personal growth
opportunities through committee
and task force projects.
• Opportunities to promote your
organization

20. Legislative Issues and Events
VisitRochester works with
NYSTHA (New York State
Hospitality and Tourism
Association) to organize
meetings and tips to meet
with State representatives in
Albany and at home. Giving
members an unique
opportunity to meet face-to-
face with important legislative
representatives.

21. Press Releases and Images
The VisitRochester Public
Relations department works
with travel editors, reporters,
bloggers, writers and
publishers in promoting the
Greater Rochester Region.
They can assist in distributing
member information to the
appropriate out of town
media.
An image database is available
on request to help assist in
projects such as brochures
and websites.

22. Visitor Guide and Marketing Opportunities
VisitRochester member
organizations are invited to
advertise at a discounted rate in
the official Greater Rochester
Visitor’s Guide
There is also an extensive array of
affordable, fee-based programs
and services available exclusively
to members.
• Sponsorship opportunities
• Website Advertising
• Brochure Distribution
• Out-of-Town sales missions &
industry trade show participation
• Visitor Coupon promotion
• Presence at special events
• And more

23. Other VisitRochester Programs and Co-Op Projects

24. THANK YOU!
Visit us at
Or follow us
On Facebook: facebook.com/VisitRochester
On Twitter: twitter.com/VisitRochester
On YouTube: youtube.com/VisitRochester