Here are the supporting slides from my presentation "WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress" at the Melbourne WordPress Meetup on 13th November 2019.
This presentation covered:
- Planning your site
- Payment Gateways
- PayPal buttons
- Forms
- WooCommerce
- Subscriptions
- Memberships
- Bookings
- Online Courses
- Events
- Donations
- Point of Sale
- Multi Vendor
- Marketing your site
2. About Me
• Managing Director and Co-Founder at Clickify
• Background in psychology and marketing
• Working with WordPress for 10+ years
3.
4.
5. About This Presentation
• Planning your site
• Payment Gateways
• PayPal buttons
• Forms
• WooCommerce
• Subscriptions
• Memberships
• Bookings
• Online Courses
• Events
• Donations
• Point of Sale
• Multi Vendor
• Marketing your site
34. Why Choose This Option?
• Easy to setup
• Ideal for a single product or only few
• Add code to ‘Text’ view on your page/post
• Add code to a custom HTML widget
38. Why Choose This Option?
• Easy to setup
• Ideal for a single product or only few
• Collect other information fields at purchase
• Embed form on website page, post or widget
• Send custom notifications to you and customers
• Export form submissions
47. Why Choose This Option?
• More features, but more involved to configure
• Ideal for multiple products and variations
• Allow visitors to add items to cart and checkout
• Send order notifications to you and customer
• View orders
• Notify customer of order progress
• Flexibility to add extra features to the shop such
as gift vouchers, subscriptions or downloads.
85. Why Choose This Option?
• Take appointments or reservations online
• Option to select date and time.
• Option to select a service or employee
• Number of attendees
92. Why Choose This Option?
• Want to sell online education or training
• Courses with modules and lessons
• Quizzes
• Assignments
• Certificates for participation
99. Why Choose This Option?
• Event where you sell tickets
• Specify time and date of events
• Export attendee lists
• Offer different price points
• Limit volume of ticket sales
115. Know Your Data
• Understand your data and your customers
• Use tools to help you such as:
• Use Google Analytics (use eCommerce tracking) -
https://analytics.google.com/analytics/web/
• Use Google Search Console -
https://search.google.com/search-console/about
• Use Heatmap Tracking - https://www.hotjar.com/
• WooCommerce Built In Reports-
https://docs.woocommerce.com/document/reports
• Metorik - https://metorik.com/
118. How Are People Going To Find You?
• Offline
• Word of Mouth
• Events
• Awards
• Online
• Organic Search
• Paid Search (Google Ads, Facebook Ads etc.)
• Social Media
• Content Marketing
• Email Marketing
• Public Relations