1. THE 5wh PLANNING FORMULA Brought to you by 5wh

2. February 2009 5wh Marketing 2 OBJECTIVE The objective of this presentation is to impart to you our 5wh formula for planning personal, professional and organisational projects

3. February 2009 5wh Marketing 3 ACKNOWLEDGEMENT FiveWH Corporate Services (Pvt) Limited (“5wh”) is a relationship-based Business Services company which specializes in Internal Audits, Forensic Audits, Compliance Audits and Business Systems Consultancy. To know more about our company and our products & services and to start a relationship, here we are:- Cell: Caleb 0712 620 287/0912 466 540 Email: caleb@zol.co.zw, Other: P.O. Box 1361 Harare

4. February 2009 5wh Marketing 4 ELEMENTS OF AN EFFECTIVE ACTION PLAN When making any decision, great or minor, it will pay dividends to ask yourself these six very important questions beforehand: WHAT, WHEN, WHERE, WHO, WHY and HOW. These six questions are the 5wh formula and apply to every decision you will ever make.

5. February 2009 5wh Marketing 5 ELEMENTS OF AN EFFECTIVE ACTION PLAN The key to using the 5wh formula is the consistent questioning of each and every thought you have running through your mind. If you haven’t asked (and answered) the 5wh questions honestly for each area of your plan, sub plans, and sub-sub plans, then your plans are incomplete.

6. February 2009 5wh Marketing 6 ELEMENTS OF AN EFFECTIVE ACTION PLAN The 5wh formula can be drilled down infinitely - meaning that plans can be broken down into goals, which can be broken down into tasks and tasks can be broken down into steps. The 5wh formula is as important on the big plan-questions as it is to the small-step questions. The formula is a key to good management from the top down and the bottom up.

7. February 2009 5wh Marketing 7 ELEMENTS OF AN EFFECTIVE ACTION PLAN Here we present just one decision process area where the formula can be applied – planning. We believe that failing to plan is indeed planning to fail. Customized properly, the 5wh formula is a systematic checklist/tool which is applicable in all decision making situations.

9. What needs to be done first?

10. What might be done by others?

11. What resources are needed?

12. What is our goal?

14. When might we plan to finish?

15. When might we know that we have been successful?

16. When might we tell others about the plan?

18. Where might we find the resources (e.g., resource people)?

19. Where might we advertise (if applicable)?

20. Where might we get funding?

22. Who else could help?

23. Who needs to be contacted for approval?

24. Who needs to be told about the project?

26. Why is this project needed?

27. Why have we never tried this idea?

29. How might we involve others?

30. How might we fund the project?

32. February 2009 5wh Marketing 15 Thank You! To know more about our company and our products & services and to start a relationship, contact us:- Cell: Caleb 0712 620 287/0912 466 540 Email: caleb@zol.co.zw, Other: P.O. Box 1361 Harare