1. What’s
Happening
on
Twi1er…
Promoted Tweets for Logged-Out Users
What
It
Is
Twi%er
reportedly
averages
500M
logged-­‐out
visitors
to
the
site
each
month,
which
includes
those
who
click
on
links
to
Tweets
in
Google
search.
With
a
current
average
of
320M
monthly
acCve
users,
the
logged-­‐out
audience
exceeds
the
potenCal
of
Twi%er’s
acCve
audience
reach.
In
an
effort
to
help
brands
reach
this
addiConal
audience,
the
plaIorm
has
begun
tested
Promoted
Tweets
for
logged-­‐out
users.
Available
for
desktop
only,
these
logged-­‐out
Promoted
Tweets
will
be
visible
when
viewing
a
user’s
profile
page
or
Tweet
detail
pages.
Progressively
rolling
out
with
select
adverCsers
in
the
US,
UK,
Japan,
and
Australia,
the
iniCal
test
will
support
campaigns
driving
website
clicks,
conversions,
or
video
views.
The
plaIorm
expects
to
expand
this
rollout
to
addiConal
countries
and
adverCsers
in
future.
Brand
Applica:on
AdverCsers
will
have
the
same
control
over
these
ads
as
they
would
with
logged-­‐in
campaigns,
meaning
logged-­‐out
Promoted
Tweets
can
leverage
all
of
Twi%er’s
targeCng
capabiliCes,
creaCve,
and
measurement,
but
will
now
have
the
opportunity
to
scale
to
a
brand
new
(and
massive)
audience.
It’s
a
tremendous
opportunity
to
connect
and
engage
with
that
addiConal
audience
and
has
potenCal
to
see
a
huge
success
due
to
their
previous
partnership
with
Google
search.