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Cake & Socialyse Snapchat POV October 2015

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An up-to-date look at what's new on Snapchat.

Veröffentlicht in: Soziale Medien
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Cake & Socialyse Snapchat POV October 2015

  1. 1. What’s'Happening'on'Snapchat…'' Sponsored Lenses ' What'It'Is! Lenses!are!a!recently!added!Snapchat!feature!that!allows!users!to!add#animated#effects#to#their# selfies.!Snapchat!is!now!!tes1ng#Sponsored#Lenses!and!released!its!first!one!on!Halloween!with! Fox!Studios!in!promo;on!of!“The!Peanuts!Movie”.!! ! When!in!Selfie!mode,!Snapchat!will!detect!a!user’s!face!and!then!present!a!variety!of!comical! overlays,!along!with!instruc;ons!to!ac;vate!one.!Lenses!can!be!captured!in!sta;c!image!or!video! format.!! ! Brand'Applica8on'! Sponsored!Lenses!sets!itself!apart!from!other!Snapchat!ad!products,!as!well!as!any!other!social! media!ad!product,!by!depending!on!the!user’s!face!to!create!unique!content.!The!product! allows!for!very!crea;ve!engagement!with!branded!content!and!opens!a!new!avenue!toward! brand!affinity!by!having!users!make!themselves!part!of!an!ad.!! ! Brands!can!hope!that!users!sending!snaps!with!Sponsored!Lenses!will!result!in!inspira;on!for! their!receivers!to!create!and!send!their!own!versions!as!well.!!
  2. 2. The First Branded Discover Channel ' What'It'Is! In!promo;on!of!the!upcoming!James!Bond!Spectre!movie,!Sony!Pictures!owned#its#own#first#ever# Snapchat#Discover#channel#for#24#hours.!The!Spectre!channel!appeared!in!the!first!posi;on!within! users’!feeds!and!in!the!upper!leM!corner!of!the!Snapchat!Discover!sec;on.!! ! Content!within!the!sponsored!channel!included!James!Bond!trivia!ques;ons,!behind!the!scenes! footage!and!the!ability!to#invite#friends#to#see#the#movie#through#the#app.## Brand'Applica8on'' Snapchat!has!made!a!strong!effort!to!maintain!the!plaQorm!as!na;ve,!even!through!their! adver;sing!capabili;es.!While!the!content!shared!within!the!sponsored!channel!was!of! branded!quality,!it!s;ll!allowed!users!to!view!and!share!content!in!a!more!personal!way!with!a! na;ve!feel.!!

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