An up-to-date look at what's new on Snapchat

1. What’s
Happening
on
Snapchat…
“Swipe
Up”
For
More
Content
Within
Discover
Ads
What
It
Is
As
an
extension
to
10-­‐second
video
ads
within
Discover
Channels,
Snapchat
now
offers
the
opportunity
to
swipe
up
for
addi>onal
content.
Brands
can
currently
leverage
this
feature
in
two
ways:
1.
Extended
piece
of
video
content,
up
to
four
minutes
long
2.
Drive
to
app
install
directly
from
the
App
Store
without
leaving
the
plaForm
The
swipe
up
mo>on
is
na>ve
to
the
plaForm
and
the
Discover
Channel
but
had
not
been
open
to
adver>sers
previously.
Both
of
these
features
are
currently
available
in
an
open
beta.
Brand
Applica8on
For
the
first
>me
on
the
plaForm,
brands
are
able
to
share
video
content
longer
than
10
seconds.
This
opens
up
great
opportunity
for
storytelling,
however,
it’s
important
to
keep
in
mind
length
and
the
snackable
content
that
these
users
are
used
to
consuming.
Because
of
the
mobile
nature
of
Snapchat,
driving
to
app
install
will
be
a
big
(and
first)
testament
to
the
channels
ability
to
drive
traffic.
The
plaForm
will
be
able
to
provide
data
on
the
number
of
apps
downloaded
from
an
ad.