This document provides an overview of using social media for business purposes. It discusses the history of social media and how it has evolved from message boards and chat rooms to major platforms like Facebook and Twitter. The document then gives recommendations for how businesses can establish goals, choose appropriate channels, engage audiences, and measure the results of their social media strategies. Key metrics are presented for major social media channels and examples are given of well-known companies that have succeeded through social media.
2. Disclaimer:
Thanks for viewing!
This presentation was originally designed in the
summer of 2010. As we all know, the internet (in
particular social media) moves at an alarming
pace. I hope to update this (some day), but until
then, please note that this information may be a
little dated. However, the heart of the story will
remain relevant for years to come.
Don’t forget to say hi on Twitter and Facebook!
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8. Paid
Internet Advertising
PPC – Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications
Earned
Social Media
(Pages and Feeds)
Word of Mouth
User Forums
News, PR,
Announcements
Blogger
Relationships
9. Paid
Internet Advertising
PPC – Search
Marketing
Mobile Advertising
Sponsorships
Paid Applications
Earned
Social Media
(Pages and Feeds)
Word of Mouth
User Forums
News, PR,
Announcements
Blogger
Relationships
Owned
Brand and Product
Websites
Mobile Brand and
Product Websites
Proprietary Mobile
Applications
Customer Care
Services
Proprietary Digital
Content
Proprietary Blogs
14. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
15. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.
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–
Thanks
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we
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79. “Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer
80. Thank You!
Make sure we connect:
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Facebook.com/PresentationAdvisors
Linkedin.com/in/JonMThomas
82. Vintage
Computer
image
courtesy
of
Sunfox
on
Flickr
→
h#p://www.flickr.com/photos/sunfox/4260782551
Pink
Dell
image
courtesy
of
Pink
Sherbert
Photography
on
Flickr
→
h#p://www.flickr.com/photos/40645538@N00/1482848501/
Reaching
Hand
image
courtesy
of
Ivan
Cabera
on
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→
h#p://www.flickr.com/photos/gatobito/2632268048
All
logos
or
brand
references
are
copyright
of
their
respec8ve
owners
Hand
in
Hand
image
courtesy
of
mcdarius
on
Flickr
→
h#p://www.flickr.com/photos/mcdarius/4718225577
Old
Paper
Texture
image
courtesy
of
ImageAbstrac8on
on
Flickr
→
h#p://www.flickr.com/photos/45678931@N05/4246976601/
Listen
image
courtesy
of
b-‐learn
on
Flickr
→
h#p://www.flickr.com/photos/12445603@N00/27034367/
Audience
image
courtesy
of
Today
is
a
Good
Day
on
Flickr
→
h#p://www.flickr.com/photos/40055757@N00/3668051585/
Engage
image
courtesy
of
greekadman
on
Flickr
→
h#p://www.flickr.com/photos/99037763@N00/2314463032/
Child
Ea8ng
image
courtesy
of
Mait
Juriado
on
Flickr
→
h#p://www.flickr.com/photos/40326422@N00/4286069709/
Glass
BoWle
image
courtesy
of
jk+too
on
Flickr
→
h#p://www.flickr.com/photos/11851864@N06/3661974157/
Concept
and
content
developed
by
M80
(m80im.com)
and
Jon
Thomas
